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Top 100 D2C Brands in India (Sep '26)

India’s most-searched homegrown direct-to-consumer brands, ranked by monthly branded search volume in India. Data comes from the MerchantData API, updated monthly.

Shopify powers 78 of India’s 100 most-searched D2C brands. See the Top 100 Shopify brands in India.

Learn about the API →
  1. 1
    776k/mo
  2. 2
    508k/mo
  3. 3
    476k/mo
  4. 4
    462k/mo
  5. 5
    361k/mo
  6. 6
    351k/mo
  7. 7
    340k/mo
  8. 8
    329k/mo
  9. 9
    328k/mo
  10. 10
    305k/mo
  11. 11
    298k/mo
  12. 12
    297k/mo
  13. 13
    263k/mo
  14. 14
    260k/mo
  15. 15
    244k/mo
  16. 16
    232k/mo
  17. 17
    231k/mo
  18. 18
    213k/mo
  19. 19
    204k/mo
  20. 20
    198k/mo
  21. 21
    185k/mo
  22. 22
    178k/mo
  23. 23
    176k/mo
  24. 24
    171k/mo
  25. 25
    169k/mo
  26. 26
    169k/mo
  27. 27
    168k/mo
  28. 28
    W
    167k/mo
  29. 29
    161k/mo
  30. 30
    U
    153k/mo
  31. 31
    149k/mo
  32. 32
    147k/mo
  33. 33
    140k/mo
  34. 34
    138k/mo
  35. 35
    138k/mo
  36. 36
    134k/mo
  37. 37
    134k/mo
  38. 38
    130k/mo
  39. 39
    128k/mo
  40. 40
    127k/mo
  41. 41
    126k/mo
  42. 42
    125k/mo
  43. 43
    124k/mo
  44. 44
    124k/mo
  45. 45
    119k/mo
  46. 46
    118k/mo
  47. 47
    118k/mo
  48. 48
    117k/mo
  49. 49
    116k/mo
  50. 50
    116k/mo
  51. 51
    P
    113k/mo
  52. 52
    109k/mo
  53. 53
    109k/mo
  54. 54
    106k/mo
  55. 55
    103k/mo
  56. 56
    101k/mo
  57. 57
    99.3k/mo
  58. 58
    97.3k/mo
  59. 59
    97.3k/mo
  60. 60
    97.2k/mo
  61. 61
    96.7k/mo
  62. 62
    93.3k/mo
  63. 63
    92.3k/mo
  64. 64
    91.1k/mo
  65. 65
    91.0k/mo
  66. 66
    90.5k/mo
  67. 67
    90.3k/mo
  68. 68
    F
    89.4k/mo
  69. 69
    86.3k/mo
  70. 70
    85.0k/mo
  71. 71
    83.6k/mo
  72. 72
    83.4k/mo
  73. 73
    82.7k/mo
  74. 74
    81.2k/mo
  75. 75
    79.0k/mo
  76. 76
    S
    78.0k/mo
  77. 77
    77.2k/mo
  78. 78
    75.2k/mo
  79. 79
    74.4k/mo
  80. 80
    73.0k/mo
  81. 81
    72.5k/mo
  82. 82
    69.9k/mo
  83. 83
    69.3k/mo
  84. 84
    68.1k/mo
  85. 85
    67.9k/mo
  86. 86
    67.4k/mo
  87. 87
    66.6k/mo
  88. 88
    66.0k/mo
  89. 89
    65.5k/mo
  90. 90
    65.1k/mo
  91. 91
    63.6k/mo
  92. 92
    62.3k/mo
  93. 93
    62.1k/mo
  94. 94
    61.4k/mo
  95. 95
    61.1k/mo
  96. 96
    61.0k/mo
  97. 97
    60.9k/mo
  98. 98
    59.9k/mo
  99. 99
    59.3k/mo
  100. 100
    59.1k/mo

Methodology

Brands are ranked by branded search demand in India — estimated monthly Google searches for the brand’s own name, India-share gated so global demand doesn’t inflate the ranking.

To qualify, a brand must be a homegrown, single-brand direct-to-consumer company of Indian origin. Multi-brand retailers, marketplaces, and foreign brands’ India storefronts are excluded. The pool is human-audited.

Edition: September 2026. Data from the MerchantData platform.

This is 100 of 143,000+ brands we track

Get the full dataset via API.