12 Brands Like WishCare: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like WishCare are Innovist, Arata, Paradyes, and BBlunt. They mostly sell hair care, mobile and shampoo (similar to WishCare), and their median prices range from ₹449 to ₹798 (WishCare's is ₹495). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to WishCare, including Mars by GHC, fHair, SugarBoo Curls, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Paradyes
Paradyes is India's first semi-permanent hair color brand.
Like WishCare, most of its range is hair care and shampoo (89% vs 21% at WishCare), at a similar median price (₹499 vs ₹495).
Examples of what Paradyes sells
2. Mars by GHC
Mars by GHC is an online men's health and wellness center selling products to support physical and mental well-being.
Like WishCare, a large part of its range is hair care and mobile & laptop skins (27% vs 25% at WishCare), at a higher median price (₹569 vs ₹495).
Examples of what Mars by GHC sells
Hair care
Mars Anti-Dandruff Shampoo With Aloe Vera & Menthol₹409
Anti Hair Thinning Kit₹809
Derma Roller 0.5 mm for Face₹359+58more hair careView on ghc.health →Mobile & laptop skins
3. BBlunt
BBlunt is a professional hair care brand offering hair care products for all hair types and concerns.
Like WishCare, most of its range is hair care and shampoo (82% vs 21% at WishCare), at a higher median price (₹798 vs ₹495).
Examples of what BBlunt sells
Hair care
WET-TO-DRY AIR SMOOTHENING BRUSH - 850W₹5,999
Hair Fall Control Hair Mask with Pea Protein & Caffeine for Stronger Hair -250 g(Pack of 3)₹1,797
7 in 1 Repair & Revive Hair Mask for Up to 100% Damage Repair* - 120g(Pack of 3)₹837+108more hair careView on bblunt.com →Shampoo
Advanced Smoothening Shampoo with Keratin & Hyaluronic Acid - 300ml(Pack of 3)₹1,065
Anti-Dandruff Shampoo For a Clear & Healthy Scalp 300 ml(Pack of 3)₹1,497
7 in 1 Repair & Revive Shampoo for Upto 100% Damage Repair - 300ml(Pack of 3)₹1,497+104more shampooView on bblunt.com →
4. fHair
fHair sells premium hair care products including shampoos, conditioners, masks, serums, and leave-in creams for all hair types.
Like WishCare, most of its range is hair care and shampoo (78% vs 21% at WishCare), at a higher median price (₹1,199 vs ₹495).
5. Moxie Beauty
Moxie Beauty is a hair care brand offering clean, high-performing products specifically formulated for Indian hair types including shampoos and styling gels.
Like WishCare, a large part of its range is hair care and shampoo (41% vs 21% at WishCare), at a higher median price (₹772 vs ₹495).
Examples of what Moxie Beauty sells
Hair care
HydroRepair Hair Mask 200ml₹749
Hyaluronic Acid Repairing Conditioner 500ml₹1,425
Moisture Restoring Conditioner₹355+9more hair careView on moxiebeauty.in →
6. SugarBoo Curls
SugarBoo Curls is a curly hair care brand that sells shampoo, conditioner, and related products specifically formulated for curly hair.
Like WishCare, most of its range is hair care and shampoo (68% vs 21% at WishCare), at a higher median price (₹899 vs ₹495). SugarBoo Curls accepts cash on delivery.
Examples of what SugarBoo Curls sells
7. Innovist
Innovist sells science-backed personal care products including skincare, haircare, and suncare lines.
Like WishCare, a large part of its range is hair care and shampoo (38% vs 21% at WishCare), at a higher median price (₹698 vs ₹495). Innovist accepts cash on delivery (with conditions).
Examples of what Innovist sells
Hair care
Hair Strength & Volume Duo₹799
Hair Growth Dropper (30 ml) + Roll On (25 ml) Duo₹1,498
Methi Hair Strengthening Spray With Curry Leaves₹798+88more hair careView on innovist.com →
8. Kera Fine
Luxury keratin hair care brand offering premium haircare products formulated for smooth, healthy hair across different hair types.
Like WishCare, most of its range is hair care and shampoo (70% vs 21% at WishCare), at a higher median price (₹724 vs ₹495). Kera Fine accepts cash on delivery.
9. Arata
Arata sells natural skin and hair care products.
Like WishCare, a large part of its range is hair care and shampoo (44% vs 21% at WishCare), at a similar median price (₹449 vs ₹495).
Examples of what Arata sells
Hair care
Texturising Styling Spray - 50 ml Pack of 2₹698
Texturising Styling Spray - 50 ml Pack of 3₹999
Functional Styling Gel & Cream Duo₹548+13more hair careView on arata.in →
10. Naturali
DTC sulphate-free and paraben-free shampoo brand for hair fall, dandruff and frizz.
Like WishCare, most of its range is hair care and shampoo (72% vs 21% at WishCare), at a higher median price (₹571 vs ₹495).
Examples of what Naturali sells
Hair care
Anti-Hairfall Shampoo + Hairfall Arrest Shampoo + Wooden Comb₹951
Anti-Hairfall Shampoo + Hairfall Arrest Conditioner + Wooden Neem Comb₹631
Hairfall Arrest Shampoo + Hairfall Arrest Conditioner + Organic Wooden Neem Comb₹606+55more hair careView on naturali.co.in →
11. Soulflower
Soulflower offers essential oils, hair care products, soaps, skincare, hair oils, and gift hampers, with a focus on natural and organic formulations.
Like WishCare, its range includes hair care and shampoo (23% vs 21% at WishCare), at a higher median price (₹599 vs ₹495). Soulflower accepts cash on delivery (with conditions).
Examples of what Soulflower sells
Hair care
Intensive Anti Dandruff Serum₹450
Rosemary Smooth Frizz-Free Hair Serum₹400
5X Rosemary for Excessive Hair Fall₹2,205+58more hair careView on soulflower.in →
12. Biosolutions Cosmetics
Biosolutions Cosmetics sells cosmetic and beauty products.
Like WishCare, most of its range is hair care and shampoo (72% vs 21% at WishCare), at a higher median price (₹1,930 vs ₹495).
Examples of what Biosolutions Cosmetics sells
Hair care
Anti- Dandruff Scalpex Lotion₹549
Kera-Plastia Shampoo 500 ml & Snail Mucin Mask (200 gms)₹1,940
Kera-Plastia Shampoo 250 ml & Snail Mucin Mask (200 gms)₹1,499+83more hair careView on biosolutionscosmetics.com →
