12 Brands Like Pilgrim: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Pilgrim are Minimalist, Dot & Key, Mamaearth, and mCaffeine. They mostly sell skincare, hair care and shampoo (similar to Pilgrim), and their prices are close to Pilgrim's ₹433 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Pilgrim, including Skinbae, Biotique, Rahul Phate, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Minimalist
Direct-to-consumer beauty brand offering affordable, quality skincare and haircare products designed for customizable routines.
Like Pilgrim, most of its range is skincare and hair care (79% vs 49% at Pilgrim), at a similar median price (₹474 vs ₹433). Minimalist accepts cash on delivery (with conditions).
Examples of what Minimalist sells
Skincare
Vitamin B12 + NMF 03% Face Toner₹379
Multi Repair Actives 15% Face Serum₹664
Marula Oil 05% Cleansing Oil₹569+44more skincareView on beminimalist.co →
2. Skinbae
Skinbae is an advanced skin care product online store.
Like Pilgrim, most of its range is skincare and makeup (58% vs 47% at Pilgrim), at a higher median price (₹1,499 vs ₹433).
Examples of what Skinbae sells
Skincare
Dr.Reju-All PDRN x LC Ceramide Cream₹4,239
mixsoon H.C.T. Bubble Toner - 150ml₹1,749
Thank You Farmer Rice Pure Jelly Eye Patch 84g₹1,999+199more skincareView on skinbae.in →
3. Mamaearth
Mamaearth sells natural, toxin-free skincare products certified by MadeSafe.
Like Pilgrim, a large part of its range is skincare and shampoo (35% vs 47% at Pilgrim), at a higher median price (₹499 vs ₹433).
Examples of what Mamaearth sells
Skincare
Mung Bean Pore Cleansing Foam Scrub with Mung Bean₹698
Vitamin C face wash with Turmeric for Skin Illumination - 20ml copy₹99
Ubtan Face wash - 20ml (Copy)₹99+244more skincareView on mamaearth.in →Shampoo
Flaxseed Damage Repair Shampoo with 2% Flaxseed & 1% Hyaluronic Acid for Volume & Shine -250 ml (Pack of 2)₹798
Onion Shampoo for Hair Growth and Hair Fall Control 20 ml (Copy)₹99
Lemon Anti-Dandruff Shampoo with Lemon & Aloe Vera for Itchy & Flaky Scalp - 400ml₹599+62more shampooView on mamaearth.in →
4. Biotique
Biotique is an Ayurvedic beauty brand offering organic skin and hair care products.
Like Pilgrim, most of its range is skincare and shampoo (53% vs 47% at Pilgrim), at a lower median price (₹375 vs ₹433). Biotique accepts cash on delivery (with conditions).
Examples of what Biotique sells
Skincare
The Botanical Garden - Bath & Body Care Gift Set (6 X 100ml)₹949
The Botanical Garden - Bath & Body Care Gift Set (6 X 50ml)₹499
DANDELION YOUTH Anti-Ageing Serum - 190ml (Pack of 2)₹2,150+182more skincareView on biotique.com →
5. Deconstruct
Deconstruct offers science-backed, gentle skincare products formulated for all skin types.
Like Pilgrim, a large part of its range is skincare and sunscreen (40% vs 42% at Pilgrim), at a higher median price (₹512 vs ₹433).
Examples of what Deconstruct sells
Skincare
Salicylic Acid Oil Control Face Wash₹299
Oil Control Serum with 3% Niacinamide & 2% Salicylic Acid With Liposomal Technology₹599
Vitamin C Serum Combo For Face - 10% Liposomal Vitamin C + 0.5 % Ferulic Acid₹1,199+16more skincareView on thedeconstruct.in →
6. Rahul Phate
Rahul Phate offers a premium range of skin and hair care products including treatments for underarm darkness, under-eye care, and toning products.
Like Pilgrim, a large part of its range is skincare and hair care (49% vs 49% at Pilgrim), at a higher median price (₹525 vs ₹433).
Examples of what Rahul Phate sells
Skincare
’s Cetalife Cleansing Lotion 200ml₹580
’s Cetalife Cleansing Lotion 100ml₹325
’s Dermo Detox Charcoal Face Wash 100ml₹269+40more skincareView on rahulphate.com →
7. Dot & Key
Dot & Key is a natural skincare brand combining scientific formulation with natural ingredients.
Like Pilgrim, most of its range is skincare and sunscreen (68% vs 42% at Pilgrim), at a higher median price (₹495 vs ₹433).
Examples of what Dot & Key sells
Skincare
Dragon Fruit Bounce Jelly Moisturizer With Plant PDRN₹499
Barrier Repair CSMS Routine₹1,838
Strawberry Dew Micellar Face Wash₹329+59more skincareView on dotandkey.com →
8. Oshea Herbals
Oshea Herbals sells 100% herbal and natural skincare, haircare, bath & body, and beauty products that are paraben, silicon, and mineral oil-free.
Like Pilgrim, most of its range is skincare and hair care (85% vs 49% at Pilgrim), at a similar median price (₹396 vs ₹433).
Examples of what Oshea Herbals sells
Skincare
Glopure Lightening Facewash - 50GM₹89
Uv Shield Sun Block Spray SPF 40 PA+++ - 120ML₹336
Radiance D-Tan Facewash - 50 Gm₹115+153more skincareView on osheaherbals.com →
9. mCaffeine
India's first caffeinated skincare and haircare brand offering products infused with caffeine for skin and hair health.
Like Pilgrim, a large part of its range is skincare and body care & bath (29% vs 39% at Pilgrim), at a similar median price (₹449 vs ₹433).
Examples of what mCaffeine sells
Skincare
Raw Coffee Skin Care Kit₹1,722
Deep Pore Cleansing Regime₹1,273
Body Polishing Kit₹1,094+31more skincareView on mcaffeine.com →
10. Brillare
Brillare sells 100% vegan, certified natural beauty and personal care products.
Like Pilgrim, a large part of its range is skincare and shampoo (32% vs 47% at Pilgrim), at a higher median price (₹595 vs ₹433).
Examples of what Brillare sells
Skincare
Skin Brightening Face Wash For Reducing Pigmentation₹395
Age Revival Moisturiser for Ageing Skin₹895
Oil Away Moisturiser For Oily₹595+41more skincareView on brillare.co.in →
11. Aqualogica
A clean beauty brand selling toxin-free and cruelty-free skincare and personal care products.
Like Pilgrim, a large part of its range is skincare and sunscreen (29% vs 42% at Pilgrim), at a higher median price (₹554 vs ₹433).
Examples of what Aqualogica sells
Skincare
Freebie - Illuminate + Hydra Gel Moisturizer with Wild Berries & Alpha Arbutin - 20g₹119
Illuminate+ Oil-free Moisturizer with Wild Berries and Alpha Arbutin - 50g₹249
Bright+ Hydra Gel Moisturizer with Blueberry & Kojic Acid - 200 g₹499+44more skincareView on aqualogica.in →Sunscreen
3-in-1 Tinted Sun Serum - Honey₹99
3-in-1 Tinted Sun Serum - Toffee₹99
3-in-1 Tinted Sun Serum - Mocha₹99+62more sunscreenView on aqualogica.in →Perfume & fragrance
Refresh+ Sugar Baddie Perfume Body Mist 150 ml₹499
Glow+ Born to Glow - Gift Set with Sling bag & charms₹1,199
Refresh+ Cherry Blossom Bloom - Hot girl essentials Gift set with Sling bag & charms₹1,199+4more perfume & fragranceView on aqualogica.in →12. Jovees Herbal
Jovees sells herbal and natural skincare and beauty products online.
Like Pilgrim, most of its range is skincare and hair care (69% vs 49% at Pilgrim), at a lower median price (₹280 vs ₹433). Jovees Herbal accepts cash on delivery.
