12 Brands Like Mamaearth: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Mamaearth are Minimalist, Pilgrim, Dot & Key, and mCaffeine. They mostly sell skincare, body care and lipstick (similar to Mamaearth), and their prices are close to Mamaearth's ₹499 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Mamaearth, including SoulTree, KAIVA, Anyra Cosmetics, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Pilgrim
Pilgrim is a premium international brand offering skin care, hair care, makeup, and fragrance products that are natural, vegan-friendly, cruelty-free, and FDA approved.
Like Mamaearth, a large part of its range is skincare and shampoo (47% vs 35% at Mamaearth), at a lower median price (₹433 vs ₹499). Pilgrim accepts cash on delivery.
Examples of what Pilgrim sells
Skincare
Korean Rice Water Hydra Glow Gel Face Wash₹245
Korean Aloe Anti-Acne Gel Facewash₹225
Vitamin C Brightening Gel Face Wash₹149+81more skincareView on discoverpilgrim.com →
2. SoulTree
Online store selling organic Ayurvedic beauty products.
Like Mamaearth, most of its range is skincare and lipstick (51% vs 39% at Mamaearth), at a higher median price (₹1,850 vs ₹499).
3. Minimalist
Direct-to-consumer beauty brand offering affordable, quality skincare and haircare products designed for customizable routines.
Like Mamaearth, most of its range is skincare and body care & bath (71% vs 39% at Mamaearth), at a similar median price (₹474 vs ₹499). Minimalist accepts cash on delivery (with conditions).
Examples of what Minimalist sells
Skincare
Vitamin B12 + NMF 03% Face Toner₹379
Multi Repair Actives 15% Face Serum₹664
Marula Oil 05% Cleansing Oil₹569+44more skincareView on beminimalist.co →
4. KAIVA
KAIVA sells organic skincare and haircare products formulated without harsh chemicals and artificial additives.
Like Mamaearth, most of its range is skincare and body care & bath (71% vs 39% at Mamaearth), at a lower median price (₹209 vs ₹499).
Examples of what KAIVA sells
Skincare
3% Niacinamide Face Cleanser & 10% Niacinamide Face Serum Combo₹378
10% Vitamin C Face Wash & 20% Vitamin C Face Serum Combo₹378
2% Kojic Acid Face Wash & 2% Kojic Acid Face Serum Combo₹378+26more skincareView on kaiva.in →
5. mCaffeine
India's first caffeinated skincare and haircare brand offering products infused with caffeine for skin and hair health.
Like Mamaearth, a large part of its range is skincare and body care & bath (29% vs 39% at Mamaearth), at a lower median price (₹449 vs ₹499).
Examples of what mCaffeine sells
Skincare
Raw Coffee Skin Care Kit₹1,722
Deep Pore Cleansing Regime₹1,273
Body Polishing Kit₹1,094+31more skincareView on mcaffeine.com →
6. Anyra Cosmetics
Anyra Cosmetics offers natural skincare, haircare, and body care products made with botanical ingredients, including serums, sunscreens, shampoos, and lip care.
Like Mamaearth, a large part of its range is skincare and body care & bath (38% vs 39% at Mamaearth), at the same ₹499 median price. Anyra Cosmetics accepts cash on delivery.
Examples of what Anyra Cosmetics sells
Skincare
Walnut Whirl Face Scrub₹499
Mocha Melt Face Scrub₹499
Cloud Melt Cleansing Milk₹499+9more skincareView on anyracosmetics.com →
7. Dot & Key
Dot & Key is a natural skincare brand combining scientific formulation with natural ingredients.
Like Mamaearth, most of its range is skincare and sunscreen (68% vs 32% at Mamaearth), at a similar median price (₹495 vs ₹499).
Examples of what Dot & Key sells
Skincare
Dragon Fruit Bounce Jelly Moisturizer With Plant PDRN₹499
Barrier Repair CSMS Routine₹1,838
Strawberry Dew Micellar Face Wash₹329+59more skincareView on dotandkey.com →
8. Blush Bunny Organics
Blush Bunny Organics sells organic, non-toxic skincare products for face, hair, and body including cleansers, aloe, rose water, sunscreen, and lip care.
Like Mamaearth, a large part of its range is skincare and body care & bath (46% vs 39% at Mamaearth), at a similar median price (₹548 vs ₹499).
Examples of what Blush Bunny Organics sells
9. Aqualogica
A clean beauty brand selling toxin-free and cruelty-free skincare and personal care products.
Like Mamaearth, a large part of its range is skincare and sunscreen (29% vs 32% at Mamaearth), at a higher median price (₹554 vs ₹499).
Examples of what Aqualogica sells
Skincare
Freebie - Illuminate + Hydra Gel Moisturizer with Wild Berries & Alpha Arbutin - 20g₹119
Illuminate+ Oil-free Moisturizer with Wild Berries and Alpha Arbutin - 50g₹249
Bright+ Hydra Gel Moisturizer with Blueberry & Kojic Acid - 200 g₹499+44more skincareView on aqualogica.in →Sunscreen
3-in-1 Tinted Sun Serum - Honey₹99
3-in-1 Tinted Sun Serum - Toffee₹99
3-in-1 Tinted Sun Serum - Mocha₹99+62more sunscreenView on aqualogica.in →Perfume & fragrance
Refresh+ Sugar Baddie Perfume Body Mist 150 ml₹499
Glow+ Born to Glow - Gift Set with Sling bag & charms₹1,199
Refresh+ Cherry Blossom Bloom - Hot girl essentials Gift set with Sling bag & charms₹1,199+4more perfume & fragranceView on aqualogica.in →10. Rahul Phate
Rahul Phate offers a premium range of skin and hair care products including treatments for underarm darkness, under-eye care, and toning products.
Like Mamaearth, a large part of its range is skincare and shampoo (46% vs 35% at Mamaearth), at a similar median price (₹525 vs ₹499).
Examples of what Rahul Phate sells
Skincare
’s Cetalife Cleansing Lotion 200ml₹580
’s Cetalife Cleansing Lotion 100ml₹325
’s Dermo Detox Charcoal Face Wash 100ml₹269+40more skincareView on rahulphate.com →
11. Khadi Natural
An online store selling 100% natural skin, hair and body care products.
Like Mamaearth, its range includes skincare and body care & bath (22% vs 39% at Mamaearth), at a lower median price (₹349 vs ₹499). Khadi Natural accepts cash on delivery.
Examples of what Khadi Natural sells
Skincare
De-Tan Brightening & Glow Facial Kit - 50gm₹399
24K Gold Radiance Facial Kit - 50gm₹399
Khadi Herbal Neem & Tulsi Face Wash with Khadi Natural Vitamin C Face Cream Combo (Set of 2)₹798+70more skincareView on khadinatural.com →Body care & bath
Powered Botanics Mix Berries with Niacinamide Body Scrub - 200gm₹399
Powered Botanics Turmeric & Kojic Acid Body Scrub - 200gm₹399
Powered Botanics Tangerine & Vitamin C Exfoliating Body Scrub - 200gm₹399+31more body care & bathView on khadinatural.com →
12. Fixderma
Science-powered skincare brand.
Like Mamaearth, most of its range is skincare and body care & bath (55% vs 39% at Mamaearth), at a lower median price (₹425 vs ₹499). Fixderma accepts cash on delivery.
Examples of what Fixderma sells
Skincare
FCL Cica Soothing Creme₹1,250
FCL Intensive Night Serum₹1,755
FCL AHA Lightening Gel - Brightening Solution for Uneven Skin Tone₹1,395+103more skincareView on fixderma.com →
