12 Brands Like Deconstruct: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Deconstruct are Minimalist, Pilgrim, Dot & Key, and Mamaearth. They mostly sell skincare, sunscreen and lip care (similar to Deconstruct), and their prices are close to Deconstruct's ₹512 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Deconstruct, including Dermatouch, Hyphen, Myskinn, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Dot & Key
Dot & Key is a natural skincare brand combining scientific formulation with natural ingredients.
Like Deconstruct, most of its range is skincare and sunscreen (68% vs 40% at Deconstruct), at a similar median price (₹495 vs ₹512).
Examples of what Dot & Key sells
Skincare
Dragon Fruit Bounce Jelly Moisturizer With Plant PDRN₹499
Barrier Repair CSMS Routine₹1,838
Strawberry Dew Micellar Face Wash₹329+59more skincareView on dotandkey.com →
2. Dermatouch
Dermatouch is an India-based pharmacy brand offering dermatologically-tested skincare products formulated with clinically-proven actives.
Like Deconstruct, most of its range is skincare and sunscreen (61% vs 40% at Deconstruct), at a lower median price (₹269 vs ₹512).
Examples of what Dermatouch sells
Skincare
Oil-Free Moisturizer for Dry Skin & Uneven Skin Tone₹99
Bye Bye Pigmentation Face Wash for Pigmentation & Tanning PO4₹595
Hydrosella 1% & Vitamin E Moisturizer for Dry Skin & Weak Skin Barrier₹269+25more skincareView on dermatouch.com →Sunscreen
Bright & Even Skin Tone Sunscreen SPF 50 PA++++ for Tanning & Uneven Skin₹149
Bright & Even Skin Tone Sunscreen SPF 50 PA++++ for Tanning & Uneven Skin 50g₹314
C-Defense UV Glow SPF 50 PA++++ Fluid Sunscreen for Premature Aging & Sunburn (In-Vivo & In-Vitro Tested) 80ml₹539+11more sunscreenView on dermatouch.com →Lip care
Kojic Acid Ceramide SPF 50 PA+++ Tinted Wine Lip Balm for Dry & Discolored Lips 5g₹149
Kojic Acid Ceramide SPF 50 PA+++ Tinted Pink Lip Balm for Dry & Discolored Lips 5g₹149Kojic Acid Ceramide SPF 50 PA+++ Lip Balm for Dry & Discolored Lips₹149+1more lip careView on dermatouch.com →3. Aqualogica
A clean beauty brand selling toxin-free and cruelty-free skincare and personal care products.
Like Deconstruct, a large part of its range is sunscreen and skincare (29% vs 40% at Deconstruct), at a similar median price (₹554 vs ₹512).
Examples of what Aqualogica sells
Sunscreen
3-in-1 Tinted Sun Serum - Honey₹99
3-in-1 Tinted Sun Serum - Toffee₹99
3-in-1 Tinted Sun Serum - Mocha₹99+62more sunscreenView on aqualogica.in →Skincare
Freebie - Illuminate + Hydra Gel Moisturizer with Wild Berries & Alpha Arbutin - 20g₹119
Illuminate+ Oil-free Moisturizer with Wild Berries and Alpha Arbutin - 50g₹249
Bright+ Hydra Gel Moisturizer with Blueberry & Kojic Acid - 200 g₹499+44more skincareView on aqualogica.in →
4. Hyphen
Result-driven skincare brand co-founded by Kriti Sanon offering bottled skincare solutions.
Like Deconstruct, most of its range is skincare and lip care (57% vs 36% at Deconstruct), at a similar median price (₹562 vs ₹512). Hyphen accepts cash on delivery.
Examples of what Hyphen sells
Skincare
Triple Clay Brightening Face Mask - 50gm₹499
2% Cica Exosomes Oil-Free Moisturizer - 100ml₹549
Dual Phase De-pigmentation Serum₹599+22more skincareView on letshyphen.com →
5. Minimalist
Direct-to-consumer beauty brand offering affordable, quality skincare and haircare products designed for customizable routines.
Like Deconstruct, most of its range is skincare and hair care (79% vs 29% at Deconstruct), at a similar median price (₹474 vs ₹512). Minimalist accepts cash on delivery (with conditions).
Examples of what Minimalist sells
Skincare
Vitamin B12 + NMF 03% Face Toner₹379
Multi Repair Actives 15% Face Serum₹664
Marula Oil 05% Cleansing Oil₹569+44more skincareView on beminimalist.co →
6. Myskinn
Skincare brand offering innovative products designed to elevate skincare routines and promote healthy, glowing skin.
Like Deconstruct, most of its range is skincare and sunscreen (50% vs 40% at Deconstruct), at a higher median price (₹800 vs ₹512).
Examples of what Myskinn sells
Skincare
Renew Radiant Serum₹800
Lumina Under Eye Serum₹750
Water Burst Care Gel₹500+12more skincareView on myskinn.in →
7. Pilgrim
Pilgrim is a premium international brand offering skin care, hair care, makeup, and fragrance products that are natural, vegan-friendly, cruelty-free, and FDA approved.
Like Deconstruct, a large part of its range is skincare and sunscreen (42% vs 40% at Deconstruct), at a lower median price (₹433 vs ₹512). Pilgrim accepts cash on delivery.
Examples of what Pilgrim sells
Skincare
Korean Rice Water Hydra Glow Gel Face Wash₹245
Korean Aloe Anti-Acne Gel Facewash₹225
Vitamin C Brightening Gel Face Wash₹149+81more skincareView on discoverpilgrim.com →
8. Sereko
Psychodermatological Skincare is an India-based skincare brand featuring clinically-tested natural ingredients in its NeuroCalm™ formula.
Like Deconstruct, most of its range is skincare and lip care (50% vs 36% at Deconstruct), at a higher median price (₹700 vs ₹512).
Examples of what Sereko sells
Skincare
10 Mins De-Stress Kit₹999
Calming Gel Pen₹640
Anti Acne Biome₹700+25more skincareView on serekoshop.com →
9. Mamaearth
Mamaearth sells natural, toxin-free skincare products certified by MadeSafe.
Like Deconstruct, a large part of its range is skincare and sunscreen (32% vs 40% at Deconstruct), at a similar median price (₹499 vs ₹512).
Examples of what Mamaearth sells
Skincare
Mung Bean Pore Cleansing Foam Scrub with Mung Bean₹698
Vitamin C face wash with Turmeric for Skin Illumination - 20ml copy₹99
Ubtan Face wash - 20ml (Copy)₹99+244more skincareView on mamaearth.in →Sunscreen
Ultra-Light Indian Sunscreen - 50 g (Copy)₹399
Vitamin C Daily Glow Sunscreen SPF 50 PA++++ - In-Vivo Tested (ISO 24444:2019 Certified₹599
Aqua Glow Hydrating Sunscreen Gel with Himalayan Thermal Water and Hyaluronic Acid - 50 g (Pack of 3)₹1,347+34more sunscreenView on mamaearth.in →Hair care
Flaxseed Damage Repair Hair Mask with 5% Flaxseed₹1,198
Lemon Anti-Dandruff Conditioner with Lemon & Aloe Vera for Itchy & Flaky Scalp - 250 ml (Pack of 2)₹798
Flaxseed Damage Repair Conditioner with 2% Flaxseed & 1 % Hyaluronic Acid for Softness & Shine -180 ml₹299+38more hair careView on mamaearth.in →10. Sera Natural
Sera Natural sells clean, science-backed skincare products that are dermatologist-trusted and nature-powered.
Like Deconstruct, a large part of its range is skincare and sunscreen (40% vs 40% at Deconstruct), at a higher median price (₹579 vs ₹512). Sera Natural accepts cash on delivery.
11. mCaffeine
India's first caffeinated skincare and haircare brand offering products infused with caffeine for skin and hair health.
Like Deconstruct, a large part of its range is skincare and body care & bath (29% vs 29% at Deconstruct), at a lower median price (₹449 vs ₹512).
Examples of what mCaffeine sells
Skincare
Raw Coffee Skin Care Kit₹1,722
Deep Pore Cleansing Regime₹1,273
Body Polishing Kit₹1,094+31more skincareView on mcaffeine.com →
12. Dermatrico
Dermatrico sells skincare products formulated for dry, normal, and oily skin types.
Like Deconstruct, most of its range is skincare and sunscreen (74% vs 40% at Deconstruct), at a higher median price (₹1,062 vs ₹512).
Examples of what Dermatrico sells
Skincare
Mellkderma MW Azeglemqa Day Skin Brightening Complex SPF 15+₹2,720
MELLKDERMA Csebderm Hydra Ultra Moisturizing Cream₹945
MELLKDERMA Mw Azeglemq night care Anti-Wrinkle₹2,720+273more skincareView on dermatrico.in →
