12 Brands Like Sereko: Competitors & Alternatives (Nov 2026)
The best-known Indian brands like Sereko are Antinorm, Clayco, Earth Rhythm, and The Wellness Shop. They mostly sell skincare (similar to Sereko), and their median prices range from ₹320 to ₹1,074 (Sereko's is ₹706). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Sereko, including Anyra Cosmetics, Deconstruct, Fixderma, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.
1. Clayco
Luxury skincare brand inspired by ancient beauty traditions and global cultures.
Like Sereko, most of its range is skincare and sunscreen (93% vs 45% at Sereko), at a higher median price (₹924 vs ₹706). Clayco accepts cash on delivery.
Examples of what Clayco sells
Brightening Vitamin C Bubble Mask₹599
Panthenol & Niacinamide Cooling Sheet Mask with NAD+₹699
Foam-to-Cream Cleanser with Hyaluronic Acid & Ceramides₹399
Glow & Collagen Capsule Serum₹699
Goddess Glow Re-useable Eye Mask₹699
Matcha Enzyme Scrub with AHA & BHA₹449
Ginseng Cica Eye Cream with 0.15% Retinal₹1,278+30more skincareView on clayco.in →2. Anyra Cosmetics
Anyra Cosmetics offers natural skincare, haircare, and body care products made with botanical ingredients, including serums, sunscreens, shampoos, and lip care.
Like Sereko, a large part of its range is skincare and lip care (40% vs 50% at Sereko), at a lower median price (₹499 vs ₹706). Anyra Cosmetics accepts cash on delivery.
Examples of what Anyra Cosmetics sells
3. Earth Rhythm
Earth Rhythm is India's first homegrown brand offering smart and safe skincare cosmetics.
Like Sereko, a large part of its range is skincare and sunscreen (25% vs 45% at Sereko), at a lower median price (₹320 vs ₹706).
Examples of what Earth Rhythm sells
Skincare
Bounce Back Barrier Repair Face Moisturizer with Almond Milk & Ceramides₹320
Aloe Dew Oil & Acne Control Face wash with Salicylic Acid 100ml₹208
Rose PDRN Collagen Barrier Repair Capsule Cream₹513+24more skincareView on earthrhythm.com →
4. Deconstruct
Deconstruct offers science-backed, gentle skincare products formulated for all skin types.
Like Sereko, a large part of its range is skincare and lip care (41% vs 50% at Sereko), at a lower median price (₹374 vs ₹706).
Examples of what Deconstruct sells
Skincare
Ceramide Barrier Repair Moisturizer - 3% Niacinamide + 0.5% Ceramide Complex₹262
Soothing Cleansing Balm with 0.1% Bisabolol & 1% Avena Sativa (Oats) Oil - Moisturizing makeup remover₹262
2 in 1 Moisturizer & Sunscreen₹374+20more skincareView on thedeconstruct.in →
5. Lakshmi Krishna Naturals
Sells homemade natural skin care and hair care products directly to consumers online.
Like Sereko, its range includes skincare and lip care (23% vs 50% at Sereko), at a lower median price (₹450 vs ₹706). Lakshmi Krishna Naturals accepts cash on delivery.
Examples of what Lakshmi Krishna Naturals sells
6. Fixderma
Science-powered skincare brand.
Like Sereko, most of its range is skincare and body care & bath (55% vs 51% at Sereko), at a lower median price (₹437 vs ₹706). Fixderma accepts cash on delivery.
Examples of what Fixderma sells
Skincare
FCL De Tan Face Pack for Instant Tan Removal with 2.5% Milk Protein₹1,250
Dewrav Day Cream₹625
FCL Cica Soothing Creme₹1,250+104more skincareView on fixderma.com →
7. Antinorm
Antinorm sells skincare, hair care, and full-body personal care products, including clay-based cleansers, oils, serums, and multi-purpose wellness essentials.
Like Sereko, a large part of its range is skincare and body care & bath (32% vs 51% at Sereko), at a higher median price (₹1,074 vs ₹706). Antinorm accepts cash on delivery (with conditions).
8. Blush Bunny Organics
Blush Bunny Organics sells organic, non-toxic skincare products for face, hair, and body including cleansers, aloe, rose water, sunscreen, and lip care.
Like Sereko, a large part of its range is skincare and lip care (46% vs 50% at Sereko), at a lower median price (₹548 vs ₹706).
9. Jiva Ayurveda
Jiva Ayurveda sells authentic Ayurvedic treatments and wellness solutions trusted for addressing various health ailments and promoting overall wellness.
Like Sereko, a large part of its range is skincare and vitamins & supplements (31% vs 38% at Sereko), at a lower median price (₹434 vs ₹706).
Examples of what Jiva Ayurveda sells
10. Hyphen
Result-driven skincare brand co-founded by Kriti Sanon offering bottled skincare solutions.
Like Sereko, most of its range is skincare and lip care (57% vs 50% at Sereko), at a lower median price (₹549 vs ₹706). Hyphen accepts cash on delivery.
11. The Wellness Shop
Online retailer specializing in 100% natural skin and hair care products.
Like Sereko, a large part of its range is body care & bath and skincare (34% vs 51% at Sereko), at a lower median price (₹599 vs ₹706). The Wellness Shop accepts cash on delivery.
Examples of what The Wellness Shop sells
Body care & bath
De-tan Brightening Face Pack₹499
Best Bikini Wax for Sensitive Skin - 10 Minute Painless Wax Powder₹699
Bamboo Shoot & White Tea Exfoliating Body Wash₹399+14more body care & bathView on thewellnessshop.in →
12. Vanaura Organics
Vanaura Organics sells organic skin care products formulated for various skin types.
Like Sereko, a large part of its range is skincare and body care & bath (49% vs 51% at Sereko), at a higher median price (₹2,132 vs ₹706).
Examples of what Vanaura Organics sells
Skincare
Marigold and Winter Cherry Deep Moisturizing Gel Cream for Dry Skin-30ml₹849
Neem and Basil Deep moisturizing Gel Cream with Nano Engineered Acne Defence Phyto Complex for Acne prone and oily skin-30ml₹749
Rejuvinita sunblock cream with SPF 50+ PA++++₹1,707+32more skincareView on vanauraorganics.com →
