12 Brands Like Arata: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Arata are Minimalist, Pilgrim, mCaffeine, and WishCare. They mostly sell shampoo, skincare and hair care (similar to Arata), and their prices are close to Arata's ₹449 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Arata, including The Body Care, Vasu Store, Clensta, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Innovist
Innovist sells science-backed personal care products including skincare, haircare, and suncare lines.
Like Arata, a large part of its range is hair care and skincare (40% vs 38% at Arata), at a higher median price (₹698 vs ₹449). Innovist accepts cash on delivery (with conditions).
Examples of what Innovist sells
Hair care
Hair Strength & Volume Duo₹799
Hair Growth Dropper (30 ml) + Roll On (25 ml) Duo₹1,498
Methi Hair Strengthening Spray With Curry Leaves₹798+88more hair careView on innovist.com →
2. The Body Care
A cosmeceutical brand offering science-backed beauty and wellness products committed to enhancing beauty and well-being.
Like Arata, its range includes skincare and hair care (21% vs 38% at Arata), at a similar median price (₹488 vs ₹449).
Examples of what The Body Care sells
Skincare
All Purpose Cream₹319
Haldi-Chandan Polishing & Brightening Cream₹139
Vita Complex Rejuvenating Cream₹139+11more skincareView on thebodycare.co.in →
3. Pilgrim
Pilgrim is a premium international brand offering skin care, hair care, makeup, and fragrance products that are natural, vegan-friendly, cruelty-free, and FDA approved.
Like Arata, a large part of its range is skincare and hair care (49% vs 38% at Arata), at a similar median price (₹433 vs ₹449). Pilgrim accepts cash on delivery.
Examples of what Pilgrim sells
Skincare
Korean Rice Water Hydra Glow Gel Face Wash₹245
Korean Aloe Anti-Acne Gel Facewash₹225
Vitamin C Brightening Gel Face Wash₹149+81more skincareView on discoverpilgrim.com →
4. Vasu Store
Vasu Store sells Ayurvedic and herbal hair care, skin care and wellness products including oils, shampoos, serums, face wash and health supplements.
Like Arata, a large part of its range is shampoo and hair care (48% vs 44% at Arata), at a higher median price (₹504 vs ₹449).
Examples of what Vasu Store sells
Shampoo
Trichup Anti-Dandruff Oil₹659
Trichup Anti-Dandruff Herbal Shampoo - 200ml (Pack of 2)₹264
Trichup Pro Damage Repair & Instant Smoothing Hair Combo (Set of 3) - Shampoo 300ml + Scalp Oil 100ml + Mask 200ml₹1,894+38more shampooView on vasustore.com →
5. Minimalist
Direct-to-consumer beauty brand offering affordable, quality skincare and haircare products designed for customizable routines.
Like Arata, most of its range is skincare and hair care (79% vs 38% at Arata), at a similar median price (₹474 vs ₹449). Minimalist accepts cash on delivery (with conditions).
Examples of what Minimalist sells
Skincare
Vitamin B12 + NMF 03% Face Toner₹379
Multi Repair Actives 15% Face Serum₹664
Marula Oil 05% Cleansing Oil₹569+44more skincareView on beminimalist.co →
6. Clensta
Clensta is India's personal care brand offering nature-infused skin, hair, and wellness products backed by technology.
Like Arata, a large part of its range is skincare and hair care (48% vs 38% at Arata), at a lower median price (₹399 vs ₹449). Clensta accepts cash on delivery.
Examples of what Clensta sells
Skincare
Smooth Me: Leg and Thigh Serum Spray With 1% Salicylic Acid₹649
Red Aloe Vera Exfoliating Face Scrub With 1% Glycolic Acid₹299
Multani Mitti Face Wash With 1% Salicylic Acid₹249+11more skincareView on clensta.com →
7. WishCare
WishCare sells an effective, clean, and natural hair and skin care product range.
Like Arata, its range includes hair care and shampoo (21% vs 44% at Arata), at a higher median price (₹495 vs ₹449).
Examples of what WishCare sells
Hair care
Hair Growth Serum Concentrate Roll-On₹885
Multi-Peptide Anti Hairfall Conditioner₹445
Ceramide Anti-Dandruff Conditioner₹445+6more hair careView on mywishcare.com →
8. Moxie Beauty
Moxie Beauty is a hair care brand offering clean, high-performing products specifically formulated for Indian hair types including shampoos and styling gels.
Like Arata, a large part of its range is shampoo and hair care (41% vs 44% at Arata), at a higher median price (₹772 vs ₹449).
Examples of what Moxie Beauty sells
Shampoo
Scalp Reviving Shampoo Refill Pack 500ml₹1,059
Hyaluronic Acid Repairing Shampoo 500ml₹1,059
Scalp Reviving Shampoo₹315+11more shampooView on moxiebeauty.in →
9. mCaffeine
India's first caffeinated skincare and haircare brand offering products infused with caffeine for skin and hair health.
Like Arata, a large part of its range is skincare and body care & bath (29% vs 37% at Arata), at the same ₹449 median price.
Examples of what mCaffeine sells
Skincare
Raw Coffee Skin Care Kit₹1,722
Deep Pore Cleansing Regime₹1,273
Body Polishing Kit₹1,094+31more skincareView on mcaffeine.com →
10. FreshLuxe
Sells premium Ayurvedic-inspired haircare and skincare products combining modern science with traditional wellness principles.
Like Arata, a large part of its range is shampoo and skincare (46% vs 45% at Arata), at a higher median price (₹499 vs ₹449).
11. The Derma Co
Dermatologist-approved skincare brand offering products for acne, pigmentation, and glow.
Like Arata, most of its range is skincare and body care & bath (72% vs 37% at Arata), at a higher median price (₹658 vs ₹449).
Examples of what The Derma Co sells
Skincare
2.5% Benzoyl Peroxide Gel Face Wash with Glycerin & Allantoin for Active Acne - 100 ml (Pack of 3)₹987
1% Kojic Acid Face Wash with Niacinamide & Alpha Arbutin For Dark Spots & Pigmentation - 200ml₹699
2% Sali-Cinamide Anti-Acne Face Wash with 2% Salicylic Acid & 2% Niacinamide - 200ml₹699+170more skincareView on thedermaco.com →
12. Dhathri Ayurveda
Dhathri Ayurveda sells organic Ayurvedic products for haircare, skincare, and body care made with natural ingredients.
Like Arata, a large part of its range is hair care and skincare (27% vs 38% at Arata), at a similar median price (₹435 vs ₹449). Dhathri Ayurveda accepts cash on delivery.
Examples of what Dhathri Ayurveda sells
Hair care
Coconut Milk shampoo and conditioner₹614
Coconut Milk Conditioner₹284
Coconut Milk Shampoo₹261+18more hair careView on dhathriayurveda.in →
