12 Brands Like Innovist: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Innovist are Minimalist, Pilgrim, Mamaearth, and WishCare. They mostly sell hair care, skincare and body care (similar to Innovist), and their median prices range from ₹433 to ₹499 (Innovist's is ₹698). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Innovist, including Naturali, The Skin Story, Fabb6, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Arata
Arata sells natural skin and hair care products.
Like Innovist, a large part of its range is hair care and skincare (38% vs 40% at Innovist), at a lower median price (₹449 vs ₹698).
Examples of what Arata sells
Hair care
Texturising Styling Spray - 50 ml Pack of 2₹698
Texturising Styling Spray - 50 ml Pack of 3₹999
Functional Styling Gel & Cream Duo₹548+13more hair careView on arata.in →
2. Naturali
DTC sulphate-free and paraben-free shampoo brand for hair fall, dandruff and frizz.
Like Innovist, most of its range is hair care and skincare (78% vs 40% at Innovist), at a lower median price (₹571 vs ₹698).
Examples of what Naturali sells
Hair care
Anti-Hairfall Shampoo + Hairfall Arrest Shampoo + Wooden Comb₹951
Anti-Hairfall Shampoo + Hairfall Arrest Conditioner + Wooden Neem Comb₹631
Hairfall Arrest Shampoo + Hairfall Arrest Conditioner + Organic Wooden Neem Comb₹606+55more hair careView on naturali.co.in →
3. Paradyes
Paradyes is India's first semi-permanent hair color brand.
Like Innovist, most of its range is hair care and shampoo (89% vs 38% at Innovist), at a lower median price (₹499 vs ₹698).
Examples of what Paradyes sells
4. The Skin Story
The Skin Story offers dermatologist-tested skincare and haircare products including serums, cleansers, and bond-repair hair treatments targeting acne, aging, and dryness.
Like Innovist, a large part of its range is hair care and skincare (27% vs 40% at Innovist), at a higher median price (₹831 vs ₹698). The Skin Story accepts cash on delivery.
Examples of what The Skin Story sells
Hair care
Sulphate Free Keratin Repair Conditioner₹799
Nourishing and Moisturising Scalp Serum₹749
Hair Repair & Keratin & Argan Nourishing Mask₹1,142+25more hair careView on theskinstory.in →
5. WishCare
WishCare sells an effective, clean, and natural hair and skin care product range.
Like Innovist, its range includes hair care and shampoo (21% vs 38% at Innovist), at a lower median price (₹495 vs ₹698).
Examples of what WishCare sells
Hair care
Hair Growth Serum Concentrate Roll-On₹885
Multi-Peptide Anti Hairfall Conditioner₹445
Ceramide Anti-Dandruff Conditioner₹445+6more hair careView on mywishcare.com →
6. Fabb6
Fabb6 is a beauty cosmetics brand offering natural and professional skincare solutions for glowing skin.
Like Innovist, a large part of its range is hair care and skincare (33% vs 40% at Innovist), at a similar median price (₹650 vs ₹698). Fabb6 accepts cash on delivery (with conditions).
Examples of what Fabb6 sells
Hair care
PAC Spotlight Oil Primer Ultra Lightweight Hydrates Boosts Radiance Best For Dry Skin (9 ml)₹660
PAC Studio Finish Oil Primer For Dry Skin 20ml₹831
Matrix Biolage Smoothproof Anti-Frizz Combo₹1,016+301more hair careView on fabb6.com →
7. Pilgrim
Pilgrim is a premium international brand offering skin care, hair care, makeup, and fragrance products that are natural, vegan-friendly, cruelty-free, and FDA approved.
Like Innovist, a large part of its range is skincare and hair care (49% vs 40% at Innovist), at a lower median price (₹433 vs ₹698). Pilgrim accepts cash on delivery.
Examples of what Pilgrim sells
Skincare
Korean Rice Water Hydra Glow Gel Face Wash₹245
Korean Aloe Anti-Acne Gel Facewash₹225
Vitamin C Brightening Gel Face Wash₹149+81more skincareView on discoverpilgrim.com →
8. UrbanGabru
Men's grooming products brand.
Like Innovist, a large part of its range is hair care and skincare (48% vs 40% at Innovist), at a lower median price (₹449 vs ₹698).
Examples of what UrbanGabru sells
Hair care
Hair Volumizing Mousse 200ml Pack of 2₹699
Hair Texture Powder Pack of 2₹799
Men’s Style & Glow Combo₹499+28more hair careView on urbangabru.in →
9. Mamaearth
Mamaearth sells natural, toxin-free skincare products certified by MadeSafe.
Like Innovist, a large part of its range is skincare and body care & bath (39% vs 24% at Innovist), at a lower median price (₹499 vs ₹698).
Examples of what Mamaearth sells
Skincare
Mung Bean Pore Cleansing Foam Scrub with Mung Bean₹698
Vitamin C face wash with Turmeric for Skin Illumination - 20ml copy₹99
Ubtan Face wash - 20ml (Copy)₹99+244more skincareView on mamaearth.in →Body care & bath
Rice Water Hydrating Body Lotion 100ml₹125
Vitamin C Daily Glow Body Lotion with Vitamin C & Honey for Skin Brightening - 600 ml₹849
Ubtan Moisturizing Body Lotion with Turmeric & Saffron for Glowing Skin - 600 ml₹849+101more body care & bathView on mamaearth.in →Shampoo
Flaxseed Damage Repair Shampoo with 2% Flaxseed & 1% Hyaluronic Acid for Volume & Shine -250 ml (Pack of 2)₹798
Onion Shampoo for Hair Growth and Hair Fall Control 20 ml (Copy)₹99
Lemon Anti-Dandruff Shampoo with Lemon & Aloe Vera for Itchy & Flaky Scalp - 400ml₹599+62more shampooView on mamaearth.in →10. Dhathri Ayurveda
Dhathri Ayurveda sells organic Ayurvedic products for haircare, skincare, and body care made with natural ingredients.
Like Innovist, a large part of its range is hair care and skincare (27% vs 40% at Innovist), at a lower median price (₹435 vs ₹698). Dhathri Ayurveda accepts cash on delivery.
Examples of what Dhathri Ayurveda sells
Hair care
Coconut Milk shampoo and conditioner₹614
Coconut Milk Conditioner₹284
Coconut Milk Shampoo₹261+18more hair careView on dhathriayurveda.in →
11. Minimalist
Direct-to-consumer beauty brand offering affordable, quality skincare and haircare products designed for customizable routines.
Like Innovist, most of its range is hair care and skincare (79% vs 40% at Innovist), at a lower median price (₹474 vs ₹698). Minimalist accepts cash on delivery (with conditions).
Examples of what Minimalist sells
Hair care
Hair Growth + Anti-Grey 15.6% Hair Serum₹854
Hydrating Factors 7.3% Hair Shampoo₹474
Anti Dandruff Shampoo 3.5%₹252+10more hair careView on beminimalist.co →
12. Clensta
Clensta is India's personal care brand offering nature-infused skin, hair, and wellness products backed by technology.
Like Innovist, a large part of its range is hair care and skincare (48% vs 40% at Innovist), at a lower median price (₹399 vs ₹698). Clensta accepts cash on delivery.
Examples of what Clensta sells
Hair care
Anti-Dandruff Power Combo₹900
Anti-Dandruff Shampoo + Conditioner₹599
Anti-Dandruff Hair Serum₹374+9more hair careView on clensta.com →
