12 Brands Like XYXX: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like XYXX are FUAARK, GENRAGE, Bummer, and Underneat. They mostly sell lingerie, nightwear and polo shirts (similar to XYXX), and their median prices range from ₹399 to ₹1,499 (XYXX's is ₹569). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to XYXX, including Sonari, Freecultr, Blossom Inners, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Enamor
Premium online lingerie and innerwear retailer offering bras, panties, nightwear, sportswear, and athleisure.
Like XYXX, most of its range is lingerie & innerwear and t-shirts (66% vs 58% at XYXX), at a higher median price (₹899 vs ₹569).
Examples of what Enamor sells
Lingerie & innerwear
Luxe Mid-Rise Hipster Panty - P248₹499
Pack of 2₹1,748
Bamboo Cotton A077₹1,079+580more lingerie & innerwearView on enamor.co.in →T-shirts
Full Sleeve Crew Neck Regular Length Pull On Basic Crew T-Shirt For Women - Typographic Print₹799
Full Sleeve Crew Neck Regular Length Basic Crew T-Shirt For Women - Slim Fit₹699
Short Sleeve Crew Neck Regular Length Basic Crew T-Shirt for Women - Slim Fit₹599+134more t-shirtsView on enamor.co.in →Trousers & pants
Mid Rise Regular Length Drawstring Closure Lounge Pants For Women - Slim Fit₹1,049
Fav Flare Pants - Butter-soft dry-fit₹1,589
Mid Rise 7/8th length Drawstring Closure Shop In Pants for Women - Relaxed Fit₹1,165+81more trousers & pantsView on enamor.co.in →2. Sonari
Online lingerie retailer offering bras, panties, and intimate wear for women designed for comfort and elegance.
Like XYXX, most of its range is lingerie & innerwear and nightwear & loungewear (83% vs 59% at XYXX), at a higher median price (₹649 vs ₹569). Sonari accepts cash on delivery (with conditions).
Examples of what Sonari sells
Lingerie & innerwear
Padded Wirefree Medium Coverage Modal Spandex T-Shirt Bra with Adjustable Straps and U-Back - AURA₹649
Non Padded Wirefree Full Coverage Sports Bra in Breathable Lycell Spandex Fabric with U-Back - ACTION₹799
Padded Wirefree Low Coverage Cotton Spandex Lace Fashion Bra with Adjustable Straps - DELAOUR₹799+149more lingerie & innerwearView on sonari.in →Nightwear & loungewear
Women’s Printed Night Suit with Tee and 3/4th Length Pyjama Set - 10419₹1,434
Boot Cut Ankle Length Track Pant with Drawstring - PJ172-A₹2,199
Women’s Dailywear Night Suit with Loose Fit Tee and Full Length Pyjama Set - 10503₹2,299+17more nightwear & loungewearView on sonari.in →3. Bummer
Bummer offers stylish and comfortable underwear and loungewear for men and women in India.
Like XYXX, a large part of its range is lingerie & innerwear and t-shirts (46% vs 58% at XYXX), at a lower median price (₹399 vs ₹569). Bummer accepts cash on delivery.
Examples of what Bummer sells
Lingerie & innerwear
Boxers - Nox 2 Pack₹1,199
Modal Stretch Brief - Aurora₹549
Modal Stretch Brief - Cold Rush₹549+82more lingerie & innerwearView on bummer.in →
4. Freecultr
Freecultr offers premium Micro-Modal innerwear, loungewear, and sustainable essentials designed for comfort and all-day performance for men and women.
Like XYXX, most of its range is lingerie & innerwear and t-shirts (69% vs 58% at XYXX), at a higher median price (₹649 vs ₹569).
Examples of what Freecultr sells
Lingerie & innerwear
Everyday Expression₹2,499
Statement Men's Brief "Password Protected"₹699
Men’s Adaptive Cotton Stretch Briefs Pack of 1₹299+262more lingerie & innerwearView on freecultr.com →
5. SuperBottoms
India's reusable cloth diaper brand offering organic cotton diapers designed for newborns and babies.
Like XYXX, most of its range is lingerie & innerwear (56% vs 52% at XYXX), at a similar median price (₹559 vs ₹569). SuperBottoms accepts cash on delivery (with conditions).
Examples of what SuperBottoms sells
Lingerie & innerwear
UNO Luxe Cloth Diaper & Soaker Set (Dry Feel Pad + Booster) - Ellie’s Circus₹859
UNO Luxe Cloth Diaper & Soaker Set (Dry Feel Pad + Booster) - Twinkle Tumble₹859
SuperSoft Briefs 5 Pcs₹399+414more lingerie & innerwearView on superbottoms.com →
6. Blossom Inners
An influential South Indian lingerie brand offering women's innerwear known for comfort, functionality, and style.
Like XYXX, most of its range is lingerie & innerwear and nightwear & loungewear (85% vs 59% at XYXX), at a lower median price (₹455 vs ₹569).
Examples of what Blossom Inners sells
Lingerie & innerwear
Lilly - Full Coverage Mid-rise Plain and Printed Hipster Panty With Soft Elastic_ Pack of 3₹585
Shorty - Long-Leg Cotton Printed and Plain shorties with Concealed Elastic & Chafe-Free Fit _Pack of 3₹675
Seam Ease Panty - Full Coverage with Soft & Thin Elastic Waistband & Stretchable Shorts_Pack of 2₹498+212more lingerie & innerwearView on blossominners.com →Nightwear & loungewear
BL LW B 15 - Lightweight Straight Fit Lounge Pants with Drawstring Waist & Side Pockets₹1,299
BL LW B 14 - Relaxed Fit Lounge Pants with Adjustable Drawstring₹1,259
BL AL S 20 - Medium-Impact Front Zip Sports Bra with Racerback & Adjustable Hook Closure₹1,659+20more nightwear & loungewearView on blossominners.com →7. Underneat
Innerwear brand offering bras, shapewear, bodysuits, and panties specifically designed for Indian women with guaranteed fit and free returns.
Like XYXX, most of its range is lingerie & innerwear and shorts (54% vs 54% at XYXX), at a higher median price (₹1,499 vs ₹569).
Examples of what Underneat sells
Lingerie & innerwear
All-Way Motion Medium Impact Sports Bra₹1,499
All-Day High Rise Bamboo Brief₹599
Every Day Comfort Bamboo Bralette₹1,299+21more lingerie & innerwearView on underneat.in →
8. Savvyy
Savvyy is India's leading premium lingerie brand offering stylish, comfortable, and high-quality bras and intimates.
Like XYXX, most of its range is lingerie & innerwear and nightwear & loungewear (79% vs 59% at XYXX), at a higher median price (₹1,999 vs ₹569).
Examples of what Savvyy sells
Lingerie & innerwear
Wacoal Basic Mold Strapless Bandeau Bra₹2,699
Wacoal Padded Wired Strapless Multiway Bra₹2,699
Wacoal Seamless Padded Non-Wired T-Shirt Bra₹2,499+707more lingerie & innerwearView on savvyy.in →
9. GENRAGE
GENRAGE is a budget-friendly streetwear clothing brand selling baggy pants, hoodies, baby tees, tank tops, and sustainable streetwear for men.
Like XYXX, a large part of its range is lingerie & innerwear and t-shirts (36% vs 58% at XYXX), at a higher median price (₹1,299 vs ₹569).
Examples of what GENRAGE sells
Lingerie & innerwear
Kyron Brown Vest₹999
Reaven White Vest₹999
Slither Black Vest₹999+37more lingerie & innerwearView on genrage.com →
10. Nykd by Nykaa
Nykd by Nykaa is a modern lingerie and innerwear brand offering comfortable and stylish essentials for everyday confidence.
Like XYXX, most of its range is lingerie & innerwear and nightwear & loungewear (71% vs 59% at XYXX), at a higher median price (₹699 vs ₹569).
Examples of what Nykd by Nykaa sells
Lingerie & innerwear
Encircled with love Cotton Shape & Support Non Padded Non Wired NYB169 Sand₹699
Encircled with love Cotton Shape & Support Non Padded Non Wired NYB169 M Blue₹699
Encircled with love Cotton Shape & Support Non Padded Non Wired NYB169 Black₹699+958more lingerie & innerwearView on nykdbynykaa.com →Nightwear & loungewear
Luxe Fur Cozy Front Open Zippered Jacket-NYS120-Blue₹959
Buttery Soft Cotton Modal Button-Down Shorts Set Of 2 Nys927 Black₹1,499
"Nykd by Nykaa Buttery Soft Modal Cotton Dress With Extended Roll Up Sleeves Nys929 Lt Grape Relax"₹999+163more nightwear & loungewearView on nykdbynykaa.com →
11. FUAARK
FUAARK sells premium gymwear and sports clothing designed for comfort, style, and performance for both men and women.
Like XYXX, most of its range is lingerie & innerwear and t-shirts (55% vs 58% at XYXX), at a higher median price (₹849 vs ₹569).
Examples of what FUAARK sells
12. Panteazy
Panteazy sells men's and women's underwear, innerwear, and swimwear in India.
Like XYXX, most of its range is lingerie & innerwear and activewear (54% vs 56% at XYXX), at a higher median price (₹849 vs ₹569).
Examples of what Panteazy sells
Lingerie & innerwear
Men's Grey Boxer Briefs - Yellow Stripe Trim Trunk Underwear₹899
Men's Banana Print Boxer Shorts - Blue Drawstring Underwear₹999
Men's Grey Boxer Briefs with Gold Waistband₹899+101more lingerie & innerwearView on panteazy.in →
