12 Brands Like Enamor: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Enamor are XYXX, Bummer, Underneat, and SuperBottoms. They mostly sell lingerie, t-shirts and trousers (similar to Enamor), and their median prices range from ₹399 to ₹1,499 (Enamor's is ₹899). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Enamor, including Freecultr, Sonari, Savvyy, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. XYXX
XYXX Apparels is India's men's innerwear, loungewear, and athleisure brand offering breathable, comfortable everyday essentials.
Like Enamor, most of its range is lingerie & innerwear and t-shirts (58% vs 66% at Enamor), at a lower median price (₹569 vs ₹899).
Examples of what XYXX sells
Lingerie & innerwear
CoolMax Active Tank Top - Sage Green Melange₹799
CoolMax Active Tank Top - Smokey Beige Melange₹799
CoolMax Active Tank Top - Charcoal Grey Melange₹799+584more lingerie & innerwearView on xyxxcrew.com →
2. Freecultr
Freecultr offers premium Micro-Modal innerwear, loungewear, and sustainable essentials designed for comfort and all-day performance for men and women.
Like Enamor, most of its range is lingerie & innerwear and t-shirts (69% vs 66% at Enamor), at a lower median price (₹649 vs ₹899).
Examples of what Freecultr sells
Lingerie & innerwear
Everyday Expression₹2,499
Statement Men's Brief "Password Protected"₹699
Men’s Adaptive Cotton Stretch Briefs Pack of 1₹299+262more lingerie & innerwearView on freecultr.com →
3. Krvvy
Krvvy is a comfort-first innerwear brand offering seamless bras, underwear, shapewear, body tapes and pasties for all body types.
Like Enamor, most of its range is lingerie & innerwear (78% vs 54% at Enamor), at a higher median price (₹1,299 vs ₹899).
Examples of what Krvvy sells
4. Sonari
Online lingerie retailer offering bras, panties, and intimate wear for women designed for comfort and elegance.
Like Enamor, most of its range is lingerie & innerwear and t-shirts (76% vs 66% at Enamor), at a lower median price (₹649 vs ₹899). Sonari accepts cash on delivery (with conditions).
Examples of what Sonari sells
Lingerie & innerwear
Padded Wirefree Medium Coverage Modal Spandex T-Shirt Bra with Adjustable Straps and U-Back - AURA₹649
Non Padded Wirefree Full Coverage Sports Bra in Breathable Lycell Spandex Fabric with U-Back - ACTION₹799
Padded Wirefree Low Coverage Cotton Spandex Lace Fashion Bra with Adjustable Straps - DELAOUR₹799+149more lingerie & innerwearView on sonari.in →Nightwear & loungewear
Women’s Printed Night Suit with Tee and 3/4th Length Pyjama Set - 10419₹1,434
Boot Cut Ankle Length Track Pant with Drawstring - PJ172-A₹2,199
Women’s Dailywear Night Suit with Loose Fit Tee and Full Length Pyjama Set - 10503₹2,299+17more nightwear & loungewearView on sonari.in →5. Shapercult
Shapercult sells women's shapewear, body shapers, and stockings online with a focus on body positivity and community.
Like Enamor, most of its range is lingerie & innerwear and shorts (63% vs 57% at Enamor), at a higher median price (₹1,499 vs ₹899). Shapercult accepts cash on delivery.
Examples of what Shapercult sells
6. Savvyy
Savvyy is India's leading premium lingerie brand offering stylish, comfortable, and high-quality bras and intimates.
Like Enamor, most of its range is lingerie & innerwear and nightwear & loungewear (79% vs 56% at Enamor), at a higher median price (₹1,999 vs ₹899).
Examples of what Savvyy sells
Lingerie & innerwear
Wacoal Basic Mold Strapless Bandeau Bra₹2,699
Wacoal Padded Wired Strapless Multiway Bra₹2,699
Wacoal Seamless Padded Non-Wired T-Shirt Bra₹2,499+707more lingerie & innerwearView on savvyy.in →
7. Bummer
Bummer offers stylish and comfortable underwear and loungewear for men and women in India.
Like Enamor, a large part of its range is lingerie & innerwear and t-shirts (46% vs 66% at Enamor), at a lower median price (₹399 vs ₹899). Bummer accepts cash on delivery.
Examples of what Bummer sells
Lingerie & innerwear
Boxers - Nox 2 Pack₹1,199
Modal Stretch Brief - Aurora₹549
Modal Stretch Brief - Cold Rush₹549+82more lingerie & innerwearView on bummer.in →
8. Blossom Inners
An influential South Indian lingerie brand offering women's innerwear known for comfort, functionality, and style.
Like Enamor, most of its range is lingerie & innerwear and nightwear & loungewear (85% vs 56% at Enamor), at a lower median price (₹455 vs ₹899).
Examples of what Blossom Inners sells
Lingerie & innerwear
Lilly - Full Coverage Mid-rise Plain and Printed Hipster Panty With Soft Elastic_ Pack of 3₹585
Shorty - Long-Leg Cotton Printed and Plain shorties with Concealed Elastic & Chafe-Free Fit _Pack of 3₹675
Seam Ease Panty - Full Coverage with Soft & Thin Elastic Waistband & Stretchable Shorts_Pack of 2₹498+212more lingerie & innerwearView on blossominners.com →Nightwear & loungewear
BL LW B 15 - Lightweight Straight Fit Lounge Pants with Drawstring Waist & Side Pockets₹1,299
BL LW B 14 - Relaxed Fit Lounge Pants with Adjustable Drawstring₹1,259
BL AL S 20 - Medium-Impact Front Zip Sports Bra with Racerback & Adjustable Hook Closure₹1,659+20more nightwear & loungewearView on blossominners.com →9. SuperBottoms
India's reusable cloth diaper brand offering organic cotton diapers designed for newborns and babies.
Like Enamor, most of its range is lingerie & innerwear (56% vs 54% at Enamor), at a lower median price (₹559 vs ₹899). SuperBottoms accepts cash on delivery (with conditions).
Examples of what SuperBottoms sells
Lingerie & innerwear
UNO Luxe Cloth Diaper & Soaker Set (Dry Feel Pad + Booster) - Ellie’s Circus₹859
UNO Luxe Cloth Diaper & Soaker Set (Dry Feel Pad + Booster) - Twinkle Tumble₹859
SuperSoft Briefs 5 Pcs₹399+414more lingerie & innerwearView on superbottoms.com →
10. Trylo
Trylo is an online bra and lingerie retailer offering standard and plus-size options.
Like Enamor, most of its range is lingerie & innerwear (79% vs 54% at Enamor), at a lower median price (₹485 vs ₹899).
Examples of what Trylo sells
11. Underneat
Innerwear brand offering bras, shapewear, bodysuits, and panties specifically designed for Indian women with guaranteed fit and free returns.
Like Enamor, most of its range is lingerie & innerwear and shorts (54% vs 57% at Enamor), at a higher median price (₹1,499 vs ₹899).
Examples of what Underneat sells
Lingerie & innerwear
All-Way Motion Medium Impact Sports Bra₹1,499
All-Day High Rise Bamboo Brief₹599
Every Day Comfort Bamboo Bralette₹1,299+21more lingerie & innerwearView on underneat.in →
12. Masculino Latino
Bold fashion brand specializing in premium innerwear for men.
Like Enamor, a large part of its range is lingerie & innerwear (40% vs 54% at Enamor), at a lower median price (₹799 vs ₹899). Masculino Latino accepts cash on delivery.
