12 Brands Like Underneat: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Underneat are Enamor, Shapercult, Krvvy, and Freecultr. They mostly sell lingerie, tops and shorts (similar to Underneat), and their median prices range from ₹649 to ₹1,499 (Underneat's is ₹1,499). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Underneat, including Lavos Performance, Chique, Masculino Latino, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Shapercult
Shapercult sells women's shapewear, body shapers, and stockings online with a focus on body positivity and community.
Like Underneat, most of its range is lingerie & innerwear and tops (69% vs 55% at Underneat), at the same ₹1,499 median price. Shapercult accepts cash on delivery.
Examples of what Shapercult sells
2. Lavos Performance
Online store selling bamboo workout clothes for men and women.
Like Underneat, most of its range is lingerie & innerwear and shorts (67% vs 54% at Underneat), at a lower median price (₹699 vs ₹1,499).
Examples of what Lavos Performance sells
Lingerie & innerwear
Lavos Women’s No-Marks Panty - Bamboo Cotton Underwear with No Visible Panty Lines (Pack of 2)₹618
Lavos Bamboo Cotton Seamless Padded Bra - Wire-Free Full Coverage₹1,099
Men's Bamboo Cotton Solid Brief - Ultra Soft₹399+37more lingerie & innerwearView on lavosperformance.com →
3. Erobold
Erobold is a premium men's intimate wear brand offering designer underwear and bodysuits crafted for confidence and style.
Like Underneat, most of its range is lingerie & innerwear and tops (65% vs 55% at Underneat), at a lower median price (₹869 vs ₹1,499).
Examples of what Erobold sells
Lingerie & innerwear
Bigboy Crochet Jockstrap / Black₹899
Eyelet Brief / BLACK₹1,199
Tie-Me-kNOT Brief /Black₹869+111more lingerie & innerwearView on erobold.com →Tops
4. Chique
India's shapewear brand offering seamless bodysuits, tummy tuckers, boob tape, and pasties in sizes XS to 5X.
Like Underneat, most of its range is lingerie & innerwear and tops (75% vs 55% at Underneat), at a lower median price (₹1,299 vs ₹1,499).
Examples of what Chique sells
5. Freecultr
Freecultr offers premium Micro-Modal innerwear, loungewear, and sustainable essentials designed for comfort and all-day performance for men and women.
Like Underneat, most of its range is lingerie & innerwear and tops (63% vs 55% at Underneat), at a lower median price (₹649 vs ₹1,499).
Examples of what Freecultr sells
Lingerie & innerwear
Everyday Expression₹2,499
Statement Men's Brief "Password Protected"₹699
Men’s Adaptive Cotton Stretch Briefs Pack of 1₹299+262more lingerie & innerwearView on freecultr.com →Tops
6. Masculino Latino
Bold fashion brand specializing in premium innerwear for men.
Like Underneat, a large part of its range is lingerie & innerwear (40% vs 37% at Underneat), at a lower median price (₹799 vs ₹1,499). Masculino Latino accepts cash on delivery.
Examples of what Masculino Latino sells
7. Panteazy
Panteazy sells men's and women's underwear, innerwear, and swimwear in India.
Like Underneat, most of its range is lingerie & innerwear and shorts (53% vs 54% at Underneat), at a lower median price (₹849 vs ₹1,499).
Examples of what Panteazy sells
Lingerie & innerwear
Men's Grey Boxer Briefs - Yellow Stripe Trim Trunk Underwear₹899
Men's Banana Print Boxer Shorts - Blue Drawstring Underwear₹999
Men's Grey Boxer Briefs with Gold Waistband₹899+101more lingerie & innerwearView on panteazy.in →Swimwear
Men's Blue Ombre Gradient Boxer Briefs/Trunks₹1,099
Men's Cartoon Monster Print Swim Trunks - Blue Swimwear₹899
Men’s Novelty Bikini Briefs - White with Yellow 'HOT' Lettering₹799+5more swimwearView on panteazy.in →Belts
High Fashion Premium Women Belts for Club and Party Dresses (WideBack Elastic -08P1042)₹449
High Fashion Premium Women Belts for Club and Party Dresses (Braided Silver)₹749
High Fashion Premium Women Belts for Club and Party Dresses₹399+1more beltsView on panteazy.in →8. Kamuk
Kamuklife sells premium lingerie, nighty and BDSM kits designed for intimacy with discreet packaging.
Like Underneat, most of its range is lingerie & innerwear and sarees (84% vs 40% at Underneat), at a lower median price (₹999 vs ₹1,499). Kamuk accepts cash on delivery (with conditions).
Examples of what Kamuk sells
Lingerie & innerwear
Black Floral Lace Teddy Bodysuit with Sheer Long Sleeve Robe₹1,999
Red Floral Lace Babydoll Lingerie Set with Choker₹1,299
Women’s Glitter Rhinestone Mesh Bodycon Dress₹899+592more lingerie & innerwearView on kamuklife.com →
9. Krvvy
Krvvy is a comfort-first innerwear brand offering seamless bras, underwear, shapewear, body tapes and pasties for all body types.
Like Underneat, most of its range is lingerie & innerwear (78% vs 37% at Underneat), at a lower median price (₹1,299 vs ₹1,499).
Examples of what Krvvy sells
10. Savvyy
Savvyy is India's leading premium lingerie brand offering stylish, comfortable, and high-quality bras and intimates.
Like Underneat, most of its range is lingerie & innerwear (73% vs 37% at Underneat), at a higher median price (₹1,999 vs ₹1,499).
Examples of what Savvyy sells
Lingerie & innerwear
Wacoal Basic Mold Strapless Bandeau Bra₹2,699
Wacoal Padded Wired Strapless Multiway Bra₹2,699
Wacoal Seamless Padded Non-Wired T-Shirt Bra₹2,499+707more lingerie & innerwearView on savvyy.in →
11. Enamor
Premium online lingerie and innerwear retailer offering bras, panties, nightwear, sportswear, and athleisure.
Like Underneat, most of its range is lingerie & innerwear and shorts (57% vs 54% at Underneat), at a lower median price (₹899 vs ₹1,499).
Examples of what Enamor sells
Lingerie & innerwear
Luxe Mid-Rise Hipster Panty - P248₹499
Pack of 2₹1,748
Bamboo Cotton A077₹1,079+580more lingerie & innerwearView on enamor.co.in →Tops
T-shirts
Full Sleeve Crew Neck Regular Length Pull On Basic Crew T-Shirt For Women - Typographic Print₹799
Full Sleeve Crew Neck Regular Length Basic Crew T-Shirt For Women - Slim Fit₹699
Short Sleeve Crew Neck Regular Length Basic Crew T-Shirt for Women - Slim Fit₹599+134more t-shirtsView on enamor.co.in →12. Sonari
Online lingerie retailer offering bras, panties, and intimate wear for women designed for comfort and elegance.
Like Underneat, most of its range is lingerie & innerwear (73% vs 37% at Underneat), at a lower median price (₹649 vs ₹1,499). Sonari accepts cash on delivery (with conditions).
Examples of what Sonari sells
Lingerie & innerwear
Padded Wirefree Medium Coverage Modal Spandex T-Shirt Bra with Adjustable Straps and U-Back - AURA₹649
Non Padded Wirefree Full Coverage Sports Bra in Breathable Lycell Spandex Fabric with U-Back - ACTION₹799
Padded Wirefree Low Coverage Cotton Spandex Lace Fashion Bra with Adjustable Straps - DELAOUR₹799+149more lingerie & innerwearView on sonari.in →Nightwear & loungewear
Women’s Printed Night Suit with Tee and 3/4th Length Pyjama Set - 10419₹1,434
Boot Cut Ankle Length Track Pant with Drawstring - PJ172-A₹2,199
Women’s Dailywear Night Suit with Loose Fit Tee and Full Length Pyjama Set - 10503₹2,299+17more nightwear & loungewearView on sonari.in →