12 Brands Like Bummer: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Bummer are XYXX, Underneat, SuperBottoms, and Enamor. They mostly sell lingerie, socks and swimwear (similar to Bummer), and their median prices range from ₹559 to ₹1,499 (Bummer's is ₹399). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Bummer, including Freecultr, La Intimo, Panteazy, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Krvvy
Krvvy is a comfort-first innerwear brand offering seamless bras, underwear, shapewear, body tapes and pasties for all body types.
Like Bummer, most of its range is lingerie & innerwear (78% vs 42% at Bummer), at a higher median price (₹1,299 vs ₹399).
Examples of what Krvvy sells
2. Freecultr
Freecultr offers premium Micro-Modal innerwear, loungewear, and sustainable essentials designed for comfort and all-day performance for men and women.
Like Bummer, most of its range is lingerie & innerwear and socks (63% vs 54% at Bummer), at a higher median price (₹649 vs ₹399).
Examples of what Freecultr sells
Lingerie & innerwear
Everyday Expression₹2,499
Statement Men's Brief "Password Protected"₹699
Men’s Adaptive Cotton Stretch Briefs Pack of 1₹299+262more lingerie & innerwearView on freecultr.com →
3. XYXX
XYXX Apparels is India's men's innerwear, loungewear, and athleisure brand offering breathable, comfortable everyday essentials.
Like Bummer, most of its range is lingerie & innerwear and t-shirts (58% vs 46% at Bummer), at a higher median price (₹569 vs ₹399).
Examples of what XYXX sells
Lingerie & innerwear
CoolMax Active Tank Top - Sage Green Melange₹799
CoolMax Active Tank Top - Smokey Beige Melange₹799
CoolMax Active Tank Top - Charcoal Grey Melange₹799+584more lingerie & innerwearView on xyxxcrew.com →
4. La Intimo
La Intimo crafts comfortable intimate wear for men and women in exquisite fabrics, offering thongs, briefs, panties, trunks, and bras.
Like Bummer, most of its range is lingerie & innerwear and swimwear (95% vs 49% at Bummer), at a higher median price (₹656 vs ₹399). La Intimo accepts cash on delivery.
Examples of what La Intimo sells
Lingerie & innerwear
Men's La Intimo Low Waist Semi Seamless Thong - Flash (Pack of 5)₹874
Men's La Intimo Low Waist Semi Seamless Thong - Flash (Pack of 3)₹529
Men's La Intimo Low Waist Semi Seamless Thong - Flash (Pack of 2)₹358+283more lingerie & innerwearView on laintimo.com →
5. Enamor
Premium online lingerie and innerwear retailer offering bras, panties, nightwear, sportswear, and athleisure.
Like Bummer, most of its range is lingerie & innerwear and t-shirts (66% vs 46% at Bummer), at a higher median price (₹899 vs ₹399).
Examples of what Enamor sells
Lingerie & innerwear
Luxe Mid-Rise Hipster Panty - P248₹499
Pack of 2₹1,748
Bamboo Cotton A077₹1,079+580more lingerie & innerwearView on enamor.co.in →T-shirts
Full Sleeve Crew Neck Regular Length Pull On Basic Crew T-Shirt For Women - Typographic Print₹799
Full Sleeve Crew Neck Regular Length Basic Crew T-Shirt For Women - Slim Fit₹699
Short Sleeve Crew Neck Regular Length Basic Crew T-Shirt for Women - Slim Fit₹599+134more t-shirtsView on enamor.co.in →
6. Panteazy
Panteazy sells men's and women's underwear, innerwear, and swimwear in India.
Like Bummer, most of its range is lingerie & innerwear and swimwear (56% vs 49% at Bummer), at a higher median price (₹849 vs ₹399).
Examples of what Panteazy sells
Lingerie & innerwear
Men's Grey Boxer Briefs - Yellow Stripe Trim Trunk Underwear₹899
Men's Banana Print Boxer Shorts - Blue Drawstring Underwear₹999
Men's Grey Boxer Briefs with Gold Waistband₹899+101more lingerie & innerwearView on panteazy.in →Swimwear
Men's Blue Ombre Gradient Boxer Briefs/Trunks₹1,099
Men's Cartoon Monster Print Swim Trunks - Blue Swimwear₹899
Men’s Novelty Bikini Briefs - White with Yellow 'HOT' Lettering₹799+5more swimwearView on panteazy.in →Belts
High Fashion Premium Women Belts for Club and Party Dresses (WideBack Elastic -08P1042)₹449
High Fashion Premium Women Belts for Club and Party Dresses (Braided Silver)₹749
High Fashion Premium Women Belts for Club and Party Dresses₹399+1more beltsView on panteazy.in →7. Shapercult
Shapercult sells women's shapewear, body shapers, and stockings online with a focus on body positivity and community.
Like Bummer, most of its range is lingerie & innerwear and shorts (63% vs 43% at Bummer), at a higher median price (₹1,499 vs ₹399). Shapercult accepts cash on delivery.
Examples of what Shapercult sells
8. Trylo
Trylo is an online bra and lingerie retailer offering standard and plus-size options.
Like Bummer, most of its range is lingerie & innerwear (79% vs 42% at Bummer), at a higher median price (₹485 vs ₹399).
Examples of what Trylo sells
9. SuperBottoms
India's reusable cloth diaper brand offering organic cotton diapers designed for newborns and babies.
Like Bummer, most of its range is lingerie & innerwear and gift hampers & boxes (60% vs 43% at Bummer), at a higher median price (₹559 vs ₹399). SuperBottoms accepts cash on delivery (with conditions).
Examples of what SuperBottoms sells
Lingerie & innerwear
UNO Luxe Cloth Diaper & Soaker Set (Dry Feel Pad + Booster) - Ellie’s Circus₹859
UNO Luxe Cloth Diaper & Soaker Set (Dry Feel Pad + Booster) - Twinkle Tumble₹859
SuperSoft Briefs 5 Pcs₹399+414more lingerie & innerwearView on superbottoms.com →Gift hampers & boxes
10. Masculino Latino
Bold fashion brand specializing in premium innerwear for men.
Like Bummer, a large part of its range is lingerie & innerwear (40% vs 42% at Bummer), at a higher median price (₹799 vs ₹399). Masculino Latino accepts cash on delivery.
Examples of what Masculino Latino sells
11. Underneat
Innerwear brand offering bras, shapewear, bodysuits, and panties specifically designed for Indian women with guaranteed fit and free returns.
Like Bummer, most of its range is lingerie & innerwear and shorts (54% vs 43% at Bummer), at a higher median price (₹1,499 vs ₹399).
Examples of what Underneat sells
Lingerie & innerwear
All-Way Motion Medium Impact Sports Bra₹1,499
All-Day High Rise Bamboo Brief₹599
Every Day Comfort Bamboo Bralette₹1,299+21more lingerie & innerwearView on underneat.in →
12. Kamuk
Kamuklife sells premium lingerie, nighty and BDSM kits designed for intimacy with discreet packaging.
Like Bummer, most of its range is lingerie & innerwear and gift hampers & boxes (87% vs 43% at Bummer), at a higher median price (₹999 vs ₹399). Kamuk accepts cash on delivery (with conditions).
Examples of what Kamuk sells
Lingerie & innerwear
Black Floral Lace Teddy Bodysuit with Sheer Long Sleeve Robe₹1,999
Red Floral Lace Babydoll Lingerie Set with Choker₹1,299
Women’s Glitter Rhinestone Mesh Bodycon Dress₹899+592more lingerie & innerwearView on kamuklife.com →
