12 Brands Like GENRAGE: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like GENRAGE are Overlays, XYXX, Freecultr, and Holy Headen. They mostly sell trousers, lingerie and t-shirts (similar to GENRAGE), and their median prices range from ₹569 to ₹3,350 (GENRAGE's is ₹1,299). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to GENRAGE, including Odd Affair®, Funkvibes, Bamboology, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. XYXX
XYXX Apparels is India's men's innerwear, loungewear, and athleisure brand offering breathable, comfortable everyday essentials.
Like GENRAGE, most of its range is lingerie & innerwear and t-shirts (58% vs 36% at GENRAGE), at a lower median price (₹569 vs ₹1,299).
Examples of what XYXX sells
Lingerie & innerwear
CoolMax Active Tank Top - Sage Green Melange₹799
CoolMax Active Tank Top - Smokey Beige Melange₹799
CoolMax Active Tank Top - Charcoal Grey Melange₹799+584more lingerie & innerwearView on xyxxcrew.com →
2. Odd Affair®
Odd Affair is a contemporary lifestyle brand inspired by streetwear culture that creates timeless comfort pieces.
Like GENRAGE, most of its range is trousers & pants and t-shirts (50% vs 40% at GENRAGE), at a higher median price (₹2,190 vs ₹1,299).
Examples of what Odd Affair® sells
Trousers & pants
CONCRETE CHAOS BAGGY BOTTOMS₹3,999
CONCRETE ECHO BAGGY BOTTOMS₹3,999
RUST RUINS BAGGY BOTTOMS₹3,999+7more trousers & pantsView on oddaffair.com →
3. Freecultr
Freecultr offers premium Micro-Modal innerwear, loungewear, and sustainable essentials designed for comfort and all-day performance for men and women.
Like GENRAGE, most of its range is lingerie & innerwear and t-shirts (69% vs 36% at GENRAGE), at a lower median price (₹649 vs ₹1,299).
Examples of what Freecultr sells
Lingerie & innerwear
Everyday Expression₹2,499
Statement Men's Brief "Password Protected"₹699
Men’s Adaptive Cotton Stretch Briefs Pack of 1₹299+262more lingerie & innerwearView on freecultr.com →
4. Funkvibes
Funkvibes is a trendsetting streetwear brand offering bold designs with quality construction and exclusive drops.
Like GENRAGE, a large part of its range is trousers & pants and t-shirts (33% vs 40% at GENRAGE), at a higher median price (₹1,534 vs ₹1,299).
Examples of what Funkvibes sells
5. Holy Headen
A Mumbai-based luxury streetwear brand that transforms visual art into high-quality apparel.
Like GENRAGE, a large part of its range is t-shirts and trousers & pants (30% vs 40% at GENRAGE), at a higher median price (₹3,350 vs ₹1,299). Holy Headen accepts cash on delivery.
Examples of what Holy Headen sells
6. Bamboology
Bamboology offers ultra-soft bamboo activewear, innerwear, and casual wear with anti-bacterial and biodegradable properties.
Like GENRAGE, a large part of its range is lingerie & innerwear and t-shirts (44% vs 36% at GENRAGE), at a lower median price (₹899 vs ₹1,299). Bamboology accepts cash on delivery.
Examples of what Bamboology sells
Lingerie & innerwear
Bamboo Men’s Ultra-Soft Trunks & Boxers₹899
Women's Premium Bamboo Panty₹599
Full Coverage Bamboo Padded T-Shirt Bra Beige - Soft₹699+42more lingerie & innerwearView on bamboologytrends.com →
7. Heganwalk
Direct-to-consumer fashion brand selling premium Korean-inspired oversized tees, relaxed-fit pants, and modern streetwear.
Like GENRAGE, most of its range is t-shirts and lingerie & innerwear (54% vs 36% at GENRAGE), at a lower median price (₹599 vs ₹1,299).
Examples of what Heganwalk sells
T-shirts
Black Eyes Oversized T-shirt₹599
Hot Wheels 24 Black Oversized T-shirt₹599
Hot Wheels 24 White Oversized T-shirt₹599+89more t-shirtsView on heganwalk.com →
8. What The Flex
Premium streetwear brand selling oversized t-shirts, bowling shirts, cargo pants, varsity jackets and apparel with aesthetic designs at budget-friendly prices.
Like GENRAGE, a large part of its range is trousers & pants and t-shirts (45% vs 40% at GENRAGE), at a higher median price (₹1,599 vs ₹1,299).
Examples of what What The Flex sells
Trousers & pants
Black Essential Cotton Pants For Women.₹1,699
Made Of Sin Samurai Cotton Pants₹2,099
Brown essential cotton Pants For Women.₹1,599+65more trousers & pantsView on wtflex.in →
9. Bene Kleed
A streetwear-inspired clothing brand for men and women offering elevated essentials focused on self-expression, authenticity, and craftsmanship.
Like GENRAGE, a large part of its range is trousers & pants and t-shirts (37% vs 40% at GENRAGE), at a lower median price (₹899 vs ₹1,299). Bene Kleed accepts cash on delivery.
Examples of what Bene Kleed sells
Trousers & pants
Men Parachute Cargo Trouser₹1,249
Men Brown Pure Cotton Relaxed Fit Cargo Trouser₹1,449
Men Solid Regular Cargos Trousers₹3,199+518more trousers & pantsView on benekleed.com →
10. The Forbidden Fruit
A fashion brand offering music and techno-inspired clothing and fits.
Like GENRAGE, a large part of its range is trousers & pants and t-shirts (47% vs 40% at GENRAGE), at a higher median price (₹2,299 vs ₹1,299).
Examples of what The Forbidden Fruit sells
Trousers & pants
Mahogani Straight Pants₹2,799
Savanna Textured Straight Pants₹2,799
Kora Straight Pants₹2,799+29more trousers & pantsView on theforbiddenfruit.in →
11. Overlays
Overlays is a men's streetwear brand offering t-shirts, oversized tees, joggers, shorts, jackets, hoodies and sweatshirts online.
Like GENRAGE, a large part of its range is t-shirts and trousers & pants (48% vs 40% at GENRAGE), at a higher median price (₹1,599 vs ₹1,299). Overlays accepts cash on delivery (with conditions).
Examples of what Overlays sells
T-shirts
Dare To Dream White Relaxed Fit T-shirt₹999
Horned Force Tank Top₹1,599
Polar Blaze Oversized T-shirt₹1,599+53more t-shirtsView on overlaysnow.com →
12. Kathnbenz®
Kathnbenz is a premium Indian streetwear brand specializing in oversized silhouettes, bold graphics, and winter essentials.
Like GENRAGE, most of its range is trousers & pants and t-shirts (55% vs 40% at GENRAGE), at a higher median price (₹3,690 vs ₹1,299).
Examples of what Kathnbenz® sells
Trousers & pants
Olive Green Low Gravity Pants₹3,990
Purple State Pants₹3,990
Structure Six Pants - Soft Lavender₹4,990+5more trousers & pantsView on kathnbenz.com →
