12 Brands Like SUGAR Cosmetics: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like SUGAR Cosmetics are Swiss Beauty, MARS Cosmetics, Just Herbs, and FAE Beauty. They mostly sell makeup, lipstick and nails (similar to SUGAR Cosmetics), and their median prices range from ₹310 to ₹870 (SUGAR Cosmetics's is ₹425). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to SUGAR Cosmetics, including Flicka Cosmetics, Cosmetics Hub, Mrucha Beauty, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Renee Cosmetics
Beauty cosmetics brand focused on reinventing beauty offerings.
Like SUGAR Cosmetics, a large part of its range is makeup and lipstick (26% vs 45% at SUGAR Cosmetics), at a higher median price (₹499 vs ₹425). Renee Cosmetics accepts cash on delivery.
Examples of what Renee Cosmetics sells
Makeup
RENEE Stay With Me Matte Lip Crayon₹299
Dreamland Makeup Sipper For Kids & Preteens by Princess By RENEE₹1,329
Dear Diary Makeup Kit With Brushes For Kids & Preteens by Princess by RENEE₹2,239+51more makeupView on reneecosmetics.in →Lipstick
2. Flicka Cosmetics
Flicka Cosmetics sells makeup products including foundations, lipsticks, eyeliners, blushes, kajal and beauty oil.
Like SUGAR Cosmetics, a large part of its range is makeup and lipstick (38% vs 45% at SUGAR Cosmetics), at a higher median price (₹749 vs ₹425).
Examples of what Flicka Cosmetics sells
Makeup
Baked Highlighter (Rose gold)₹799
Flicka Silk Touch 3-in-1 Primer Moisturizer with SPF (Pack of 3)₹2,159
Baked Highlighter₹799+18more makeupView on flickacosmetics.com →Lipstick
3. Swiss Beauty
Swiss Beauty sells affordable makeup and beauty products including lipsticks, foundations, and festive kits.
Like SUGAR Cosmetics, a large part of its range is makeup and lipstick (44% vs 45% at SUGAR Cosmetics), at a lower median price (₹369 vs ₹425).
Examples of what Swiss Beauty sells
Makeup
House Pride Multichrome Eyeshadow - HP₹369
Awaken Pen Eyeliner₹299
Awaken Kajal₹249+144more makeupView on swissbeauty.in →Lipstick
4. Cosmetics Hub
Cosmetics Hub is a one-stop solution for beauty needs.
Like SUGAR Cosmetics, most of its range is makeup and lipstick (73% vs 45% at SUGAR Cosmetics), at a higher median price (₹1,000 vs ₹425).
Examples of what Cosmetics Hub sells
Makeup
Huda Beauty Matte Obsessions Eyeshadow Palette - Warm (7.03g)₹1,499
Charlotte Tilbury Eyes To Mesmerise - Rose Gold (7ml)₹1,499
Charlotte Tilbury Matte Beauty Blush Wand Pillow Talk - Pillow Talk Peach Pop₹1,500+1,031more makeupView on cosmeticshub.in →Lipstick
Lip care
Clarins Lip Comfort Oil Collection Glossy Shine & Comfort₹1,999
LANEIGE 5-Pcs Lip Sleeping Mask Midnight Minis Set - (15g)₹650
Fenty Skin Fenty Treatz Hydrating + Strengthening Lip Oil - Passion Fruit (5.6ml)₹1,600+156more lip careView on cosmeticshub.in →5. MARS Cosmetics
MARS Cosmetics India sells affordable, trend-driven makeup products including lipsticks, foundations, and eye makeup designed for Indian skin tones.
Like SUGAR Cosmetics, most of its range is makeup and lipstick (72% vs 45% at SUGAR Cosmetics), at a lower median price (₹310 vs ₹425).
Examples of what MARS Cosmetics sells
6. Mrucha Beauty
Mrucha Beauty sells vegan, cruelty-free lipsticks created by content creator Mrunal, featuring vibrant shades and all-day hydration.
Like SUGAR Cosmetics, most of its range is makeup and lipstick (85% vs 45% at SUGAR Cosmetics), at a higher median price (₹799 vs ₹425).
7. FAE Beauty
FAE Beauty offers makeup products designed for everyone.
Like SUGAR Cosmetics, most of its range is makeup and skincare (81% vs 29% at SUGAR Cosmetics), at a higher median price (₹870 vs ₹425).
8. House Of Makeup
House of Makeup sells quality cosmetics and beauty products online in India.
Like SUGAR Cosmetics, most of its range is makeup and lipstick (82% vs 45% at SUGAR Cosmetics), at a higher median price (₹549 vs ₹425). House Of Makeup accepts cash on delivery (with conditions).
Examples of what House Of Makeup sells
Makeup
Starry Night Pearly-Glow Liquid Highlighter: For Medium Skin Tone (Nebula)₹699
Starry Night Pearly-Glow Liquid Highlighter: Medium-To-Deep Skin Tone (Starburst)₹699
Starry Night Pearly-Glow Liquid Highlighter: Fair-To-Light Skin Tone (Meteorite)₹699+36more makeupView on houseofmakeup.com →
9. Typsy Beauty
Typsy Beauty creates high-performance, innovative vegan and cruelty-free makeup products formulated for Indian skin tones.
Like SUGAR Cosmetics, a large part of its range is makeup and nails (34% vs 32% at SUGAR Cosmetics), at a higher median price (₹899 vs ₹425).
Examples of what Typsy Beauty sells
Makeup
What the Faux! False Eyelashes Brunch Basics by Kairavi₹520
Pout Cloud Lip Balm₹699
Pocket Rose Blush₹549+26more makeupView on typsybeauty.com →
10. Faces Canada
Faces Canada sells cosmetics, skincare, makeup, and fragrance products directly to consumers.
Like SUGAR Cosmetics, a large part of its range is makeup and lipstick (39% vs 45% at SUGAR Cosmetics), at a higher median price (₹549 vs ₹425).
Examples of what Faces Canada sells
Makeup
Strobe Cream Mini₹299
Ultime Pro Strobe Makeup Fixer Rose Gold₹649
Ultime Pro Strobe Makeup Fixer Rose Gold Mini₹349+65more makeupView on facescanada.com →Lipstick
11. Just Herbs
Herbal and Ayurvedic beauty and skincare products retailer offering organic cosmetics and wellness solutions.
Like SUGAR Cosmetics, a large part of its range is makeup and skincare (35% vs 29% at SUGAR Cosmetics), at a similar median price (₹464 vs ₹425). Just Herbs accepts cash on delivery (with conditions).
Examples of what Just Herbs sells
Makeup
Rang Root Touch-Up Powder - Black₹499
Herb Enriched Ayurvedic Lipstick Micro-Mini Kit - 8 shades₹350
Herb-Enriched Waterproof Eyeliner Organic with Jojoba Oil & Vitamin E₹295+247more makeupView on justherbs.in →
12. HOK Makeup
Single-brand online retailer specializing in luxury makeup products including foundations, lipsticks, and eyeshadows with fast shipping and COD options.
Like SUGAR Cosmetics, most of its range is makeup and lipstick (67% vs 45% at SUGAR Cosmetics), at a higher median price (₹595 vs ₹425).
