12 Brands Like FAE Beauty: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like FAE Beauty are SUGAR Cosmetics, Swiss Beauty, Just Herbs, and Typsy Beauty. They mostly sell makeup, skincare and perfume (similar to FAE Beauty), and their median prices range from ₹369 to ₹899 (FAE Beauty's is ₹870). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to FAE Beauty, including Baked Beauty, CVB Cosmetics, PAC Cosmetics, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Swiss Beauty
Swiss Beauty sells affordable makeup and beauty products including lipsticks, foundations, and festive kits.
Like FAE Beauty, a large part of its range is makeup and skincare (48% vs 81% at FAE Beauty), at a lower median price (₹369 vs ₹870).
Examples of what Swiss Beauty sells
Makeup
House Pride Multichrome Eyeshadow - HP₹369
Awaken Pen Eyeliner₹299
Awaken Kajal₹249+144more makeupView on swissbeauty.in →
2. Baked Beauty
Baked Beauty sells makeup and cosmetics products including lipsticks, lip crayons, and lip oils directly to consumers online.
Like FAE Beauty, most of its range is makeup and skincare (93% vs 81% at FAE Beauty), at a lower median price (₹399 vs ₹870).
Examples of what Baked Beauty sells
3. Faces Canada
Faces Canada sells cosmetics, skincare, makeup, and fragrance products directly to consumers.
Like FAE Beauty, a large part of its range is makeup and skincare (40% vs 81% at FAE Beauty), at a lower median price (₹549 vs ₹870).
Examples of what Faces Canada sells
Makeup
Strobe Cream Mini₹299
Ultime Pro Strobe Makeup Fixer Rose Gold₹649
Ultime Pro Strobe Makeup Fixer Rose Gold Mini₹349+65more makeupView on facescanada.com →
4. CVB Cosmetics
CVB Cosmetics sells cruelty-free makeup and skincare products including lipstick, foundation, primer, eyeliner, kajal, and mascara online.
Like FAE Beauty, most of its range is makeup and skincare (75% vs 81% at FAE Beauty), at a lower median price (₹444 vs ₹870).
Examples of what CVB Cosmetics sells
Makeup
CVB MEGA CURL MASCARA₹299
CVB Spot Light Concealer₹399
CVB 6 Colors Eye Shadow Kit₹449+147more makeupView on cvbcosmetic.com →
5. Just Herbs
Herbal and Ayurvedic beauty and skincare products retailer offering organic cosmetics and wellness solutions.
Like FAE Beauty, a large part of its range is makeup and skincare (35% vs 81% at FAE Beauty), at a lower median price (₹464 vs ₹870). Just Herbs accepts cash on delivery (with conditions).
Examples of what Just Herbs sells
Makeup
Rang Root Touch-Up Powder - Black₹499
Herb Enriched Ayurvedic Lipstick Micro-Mini Kit - 8 shades₹350
Herb-Enriched Waterproof Eyeliner Organic with Jojoba Oil & Vitamin E₹295+247more makeupView on justherbs.in →
6. PAC Cosmetics
PAC Cosmetics sells makeup, beauty products, and makeup brushes.
Like FAE Beauty, most of its range is makeup and skincare (54% vs 81% at FAE Beauty), at a lower median price (₹595 vs ₹870).
Examples of what PAC Cosmetics sells
Makeup
All in 1 Correct & Conceal₹896
PAC SDE 03 Dual-Ended Foundation & Concealer Brush₹986
PAC SDE 02 Base & Conceal Duo Brush₹986+233more makeupView on paccosmetics.com →
7. SUGAR Cosmetics
SUGAR Cosmetics is an online store selling beauty products directly to consumers.
Like FAE Beauty, a large part of its range is makeup and skincare (29% vs 81% at FAE Beauty), at a lower median price (₹425 vs ₹870).
Examples of what SUGAR Cosmetics sells
Makeup
Blend the Rules Eyeshadow Palette 05 Willow (Dainty Browns)₹1,249
SUGAR Play Smooth Operator Lip Crayon - 01 MLBB (TOI)₹599
SUGAR Play Smooth Operator Lip Crayon - 05 LOML (TOI)₹599+95more makeupView on sugarcosmetics.com →
8. Praush
Praush is a professional cosmetics brand offering premium makeup products including brushes, sponges, lipsticks, eyeliners, and eyeshadows.
Like FAE Beauty, most of its range is makeup and lipstick (71% vs 73% at FAE Beauty), at a similar median price (₹890 vs ₹870).
Examples of what Praush sells
Makeup
Mini Silk Blur Moisturising Primer with Hyaluronic Acid & Avocado Extracts for Instant Daily Glow₹199
2 Celestial Super Soft Makeup Sponges₹890
Paradox Blush and Highlighter Palette₹1,657+68more makeupView on praush.com →Gift hampers & boxes
9. Renee Cosmetics
Beauty cosmetics brand focused on reinventing beauty offerings.
Like FAE Beauty, its range includes makeup and skincare (25% vs 81% at FAE Beauty), at a lower median price (₹499 vs ₹870). Renee Cosmetics accepts cash on delivery.
Examples of what Renee Cosmetics sells
Makeup
RENEE Stay With Me Matte Lip Crayon₹299
Dreamland Makeup Sipper For Kids & Preteens by Princess By RENEE₹1,329
Dear Diary Makeup Kit With Brushes For Kids & Preteens by Princess by RENEE₹2,239+51more makeupView on reneecosmetics.in →
10. HOK Makeup
Single-brand online retailer specializing in luxury makeup products including foundations, lipsticks, and eyeshadows with fast shipping and COD options.
Like FAE Beauty, most of its range is makeup and skincare (60% vs 81% at FAE Beauty), at a lower median price (₹595 vs ₹870).
Examples of what HOK Makeup sells
Makeup
Revolution Superdewy Cushion Foundation₹1,665
Revolution Everything Base Face Icon Complexion Palette₹2,025
Charm Bar Face Trio Palette₹495+1,213more makeupView on hokmakeup.com →
11. Typsy Beauty
Typsy Beauty creates high-performance, innovative vegan and cruelty-free makeup products formulated for Indian skin tones.
Like FAE Beauty, a large part of its range is makeup and perfume & fragrance (35% vs 73% at FAE Beauty), at a similar median price (₹899 vs ₹870).
Examples of what Typsy Beauty sells
Makeup
What the Faux! False Eyelashes Brunch Basics by Kairavi₹520
Pout Cloud Lip Balm₹699
Pocket Rose Blush₹549+26more makeupView on typsybeauty.com →
12. La Mior
La Mior is a clean and vegan beauty brand.
Like FAE Beauty, most of its range is makeup and lipstick (70% vs 73% at FAE Beauty), at a higher median price (₹1,206 vs ₹870).
