12 Brands Like Swiss Beauty: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Swiss Beauty are SUGAR Cosmetics, MARS Cosmetics, Just Herbs, and FAE Beauty. They mostly sell makeup, skincare and lipstick (similar to Swiss Beauty), and their median prices range from ₹310 to ₹870 (Swiss Beauty's is ₹369). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Swiss Beauty, including Insight Cosmetics, Faces Canada, HOK Makeup, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. MARS Cosmetics
MARS Cosmetics India sells affordable, trend-driven makeup products including lipsticks, foundations, and eye makeup designed for Indian skin tones.
Like Swiss Beauty, most of its range is makeup and lipstick (72% vs 44% at Swiss Beauty), at a lower median price (₹310 vs ₹369).
Examples of what MARS Cosmetics sells
2. Insight Cosmetics
Online beauty and makeup retailer offering a wide range of makeup products for face, eyes, nails, and lips.
Like Swiss Beauty, most of its range is makeup and skincare (63% vs 48% at Swiss Beauty), at a lower median price (₹249 vs ₹369). Insight Cosmetics accepts cash on delivery (with conditions).
Examples of what Insight Cosmetics sells
Makeup
Set & Blur Translucent Powder₹270
Irresistable Eyeshadow Palette₹299
Cushion Blusher₹190+127more makeupView on insightcosmetics.in →
3. FAE Beauty
FAE Beauty offers makeup products designed for everyone.
Like Swiss Beauty, most of its range is makeup and skincare (81% vs 48% at Swiss Beauty), at a higher median price (₹870 vs ₹369).
4. Faces Canada
Faces Canada sells cosmetics, skincare, makeup, and fragrance products directly to consumers.
Like Swiss Beauty, a large part of its range is makeup and skincare (40% vs 48% at Swiss Beauty), at a higher median price (₹549 vs ₹369).
Examples of what Faces Canada sells
Makeup
Strobe Cream Mini₹299
Ultime Pro Strobe Makeup Fixer Rose Gold₹649
Ultime Pro Strobe Makeup Fixer Rose Gold Mini₹349+65more makeupView on facescanada.com →
5. SUGAR Cosmetics
SUGAR Cosmetics is an online store selling beauty products directly to consumers.
Like Swiss Beauty, a large part of its range is makeup and lipstick (45% vs 44% at Swiss Beauty), at a higher median price (₹425 vs ₹369).
Examples of what SUGAR Cosmetics sells
Makeup
Blend the Rules Eyeshadow Palette 05 Willow (Dainty Browns)₹1,249
SUGAR Play Smooth Operator Lip Crayon - 01 MLBB (TOI)₹599
SUGAR Play Smooth Operator Lip Crayon - 05 LOML (TOI)₹599+95more makeupView on sugarcosmetics.com →Lipstick
6. HOK Makeup
Single-brand online retailer specializing in luxury makeup products including foundations, lipsticks, and eyeshadows with fast shipping and COD options.
Like Swiss Beauty, most of its range is makeup and lipstick (67% vs 44% at Swiss Beauty), at a higher median price (₹595 vs ₹369).
7. Just Herbs
Herbal and Ayurvedic beauty and skincare products retailer offering organic cosmetics and wellness solutions.
Like Swiss Beauty, a large part of its range is makeup and skincare (35% vs 48% at Swiss Beauty), at a higher median price (₹464 vs ₹369). Just Herbs accepts cash on delivery (with conditions).
Examples of what Just Herbs sells
Makeup
Rang Root Touch-Up Powder - Black₹499
Herb Enriched Ayurvedic Lipstick Micro-Mini Kit - 8 shades₹350
Herb-Enriched Waterproof Eyeliner Organic with Jojoba Oil & Vitamin E₹295+247more makeupView on justherbs.in →
8. Colors Queen
E-commerce beauty brand offering makeup, skincare, hair care, nail products, and beauty accessories.
Like Swiss Beauty, a large part of its range is makeup and lipstick (36% vs 44% at Swiss Beauty), at a similar median price (₹349 vs ₹369). Colors Queen accepts cash on delivery.
9. Typsy Beauty
Typsy Beauty creates high-performance, innovative vegan and cruelty-free makeup products formulated for Indian skin tones.
Like Swiss Beauty, a large part of its range is makeup and nails (34% vs 39% at Swiss Beauty), at a higher median price (₹899 vs ₹369).
Examples of what Typsy Beauty sells
Makeup
What the Faux! False Eyelashes Brunch Basics by Kairavi₹520
Pout Cloud Lip Balm₹699
Pocket Rose Blush₹549+26more makeupView on typsybeauty.com →
10. CVB Cosmetics
CVB Cosmetics sells cruelty-free makeup and skincare products including lipstick, foundation, primer, eyeliner, kajal, and mascara online.
Like Swiss Beauty, most of its range is makeup and skincare (75% vs 48% at Swiss Beauty), at a higher median price (₹444 vs ₹369).
Examples of what CVB Cosmetics sells
Makeup
CVB MEGA CURL MASCARA₹299
CVB Spot Light Concealer₹399
CVB 6 Colors Eye Shadow Kit₹449+147more makeupView on cvbcosmetic.com →
11. Earth Rhythm
Earth Rhythm is India's first homegrown brand offering smart and safe skincare cosmetics.
Like Swiss Beauty, its range includes skincare and makeup (23% vs 48% at Swiss Beauty), at a lower median price (₹302 vs ₹369).
Examples of what Earth Rhythm sells
Skincare
Bounce Back Barrier Repair Face Moisturizer with Almond Milk & Ceramides₹293
Aloe Dew Oil & Acne Control Face wash with Salicylic Acid 100ml₹247
Rose PDRN Collagen Barrier Repair Capsule Cream₹586+24more skincareView on earthrhythm.com →
12. Elitty
Elitty is a cosmetics brand offering vibrant colour makeup products including coloured eyeliners, mascaras, lip glosses, and blush.
Like Swiss Beauty, a large part of its range is makeup and skincare (27% vs 48% at Swiss Beauty), at a lower median price (₹299 vs ₹369). Elitty accepts cash on delivery.
