12 Brands Like MARS Cosmetics: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like MARS Cosmetics are SUGAR Cosmetics, Swiss Beauty, Just Herbs, and FAE Beauty. They mostly sell makeup, lipstick and art (similar to MARS Cosmetics), and their median prices range from ₹369 to ₹870 (MARS Cosmetics's is ₹310). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to MARS Cosmetics, including Shryoan Cosmetics, Glam21, PAC Cosmetics, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. FAE Beauty
FAE Beauty offers makeup products designed for everyone.
Like MARS Cosmetics, most of its range is makeup and skincare (81% vs 61% at MARS Cosmetics), at a higher median price (₹870 vs ₹310).
2. Shryoan Cosmetics
Cosmetics brand selling beauty products.
Like MARS Cosmetics, most of its range is makeup and lipstick (64% vs 72% at MARS Cosmetics), at a similar median price (₹279 vs ₹310).
Examples of what Shryoan Cosmetics sells
Makeup
Pretty Me! Dramatic Chic Mascara₹249
Soft n Silky Color Eyeshadow Palette₹325
Skin Loving Tan-Touring Highlighter Stick Highlighter₹249+82more makeupView on shryoan.com →Lipstick
3. Swiss Beauty
Swiss Beauty sells affordable makeup and beauty products including lipsticks, foundations, and festive kits.
Like MARS Cosmetics, a large part of its range is makeup and lipstick (44% vs 72% at MARS Cosmetics), at a higher median price (₹369 vs ₹310).
Examples of what Swiss Beauty sells
Makeup
House Pride Multichrome Eyeshadow - HP₹369
Awaken Pen Eyeliner₹299
Awaken Kajal₹249+144more makeupView on swissbeauty.in →Lipstick
4. Glam21
Glam21 Cosmetics is a beauty and skincare brand offering cosmetics and skincare products online.
Like MARS Cosmetics, most of its range is makeup and lipstick (78% vs 72% at MARS Cosmetics), at a similar median price (₹305 vs ₹310).
Examples of what Glam21 sells
Makeup
Mascara & Eyeliner Combo₹440
Eye Brow Pencil Combo₹96
Metal Mascara₹197+145more makeupView on glam21.in →Lipstick
5. SUGAR Cosmetics
SUGAR Cosmetics is an online store selling beauty products directly to consumers.
Like MARS Cosmetics, a large part of its range is makeup and lipstick (45% vs 72% at MARS Cosmetics), at a higher median price (₹425 vs ₹310).
Examples of what SUGAR Cosmetics sells
Makeup
Blend the Rules Eyeshadow Palette 05 Willow (Dainty Browns)₹1,249
SUGAR Play Smooth Operator Lip Crayon - 01 MLBB (TOI)₹599
SUGAR Play Smooth Operator Lip Crayon - 05 LOML (TOI)₹599+95more makeupView on sugarcosmetics.com →Lipstick
6. PAC Cosmetics
PAC Cosmetics sells makeup, beauty products, and makeup brushes.
Like MARS Cosmetics, most of its range is makeup and eyeliner & kajal (55% vs 65% at MARS Cosmetics), at a higher median price (₹595 vs ₹310).
Examples of what PAC Cosmetics sells
Makeup
All in 1 Correct & Conceal₹896
PAC SDE 03 Dual-Ended Foundation & Concealer Brush₹986
PAC SDE 02 Base & Conceal Duo Brush₹986+233more makeupView on paccosmetics.com →Eyeliner & kajal
7. Renee Cosmetics
Beauty cosmetics brand focused on reinventing beauty offerings.
Like MARS Cosmetics, a large part of its range is makeup and lipstick (26% vs 72% at MARS Cosmetics), at a higher median price (₹499 vs ₹310). Renee Cosmetics accepts cash on delivery.
Examples of what Renee Cosmetics sells
Makeup
RENEE Stay With Me Matte Lip Crayon₹299
Dreamland Makeup Sipper For Kids & Preteens by Princess By RENEE₹1,329
Dear Diary Makeup Kit With Brushes For Kids & Preteens by Princess by RENEE₹2,239+51more makeupView on reneecosmetics.in →Lipstick
8. HOK Makeup
Single-brand online retailer specializing in luxury makeup products including foundations, lipsticks, and eyeshadows with fast shipping and COD options.
Like MARS Cosmetics, most of its range is makeup and lipstick (67% vs 72% at MARS Cosmetics), at a higher median price (₹595 vs ₹310).
9. Just Herbs
Herbal and Ayurvedic beauty and skincare products retailer offering organic cosmetics and wellness solutions.
Like MARS Cosmetics, a large part of its range is makeup and skincare (35% vs 61% at MARS Cosmetics), at a higher median price (₹464 vs ₹310). Just Herbs accepts cash on delivery (with conditions).
Examples of what Just Herbs sells
Makeup
Rang Root Touch-Up Powder - Black₹499
Herb Enriched Ayurvedic Lipstick Micro-Mini Kit - 8 shades₹350
Herb-Enriched Waterproof Eyeliner Organic with Jojoba Oil & Vitamin E₹295+247more makeupView on justherbs.in →
10. CVB Cosmetics
CVB Cosmetics sells cruelty-free makeup and skincare products including lipstick, foundation, primer, eyeliner, kajal, and mascara online.
Like MARS Cosmetics, most of its range is makeup and lipstick (74% vs 72% at MARS Cosmetics), at a higher median price (₹444 vs ₹310).
Examples of what CVB Cosmetics sells
Makeup
CVB MEGA CURL MASCARA₹299
CVB Spot Light Concealer₹399
CVB 6 Colors Eye Shadow Kit₹449+147more makeupView on cvbcosmetic.com →Lipstick
11. Typsy Beauty
Typsy Beauty creates high-performance, innovative vegan and cruelty-free makeup products formulated for Indian skin tones.
Like MARS Cosmetics, a large part of its range is makeup and lip care (35% vs 63% at MARS Cosmetics), at a higher median price (₹899 vs ₹310).
Examples of what Typsy Beauty sells
Makeup
What the Faux! False Eyelashes Brunch Basics by Kairavi₹520
Pout Cloud Lip Balm₹699
Pocket Rose Blush₹549+26more makeupView on typsybeauty.com →
12. Colors Queen
E-commerce beauty brand offering makeup, skincare, hair care, nail products, and beauty accessories.
Like MARS Cosmetics, a large part of its range is makeup and lipstick (36% vs 72% at MARS Cosmetics), at a higher median price (₹349 vs ₹310). Colors Queen accepts cash on delivery.
