12 Brands Like Mrucha Beauty: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Mrucha Beauty are SUGAR Cosmetics, FAE Beauty, Typsy Beauty, and Renee Cosmetics. They mostly sell lipstick, makeup and lip care (similar to Mrucha Beauty), and their median prices range from ₹425 to ₹899 (Mrucha Beauty's is ₹799). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Mrucha Beauty, including Iba Cosmetics, Cosmetics Hub, House Of Makeup, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. SUGAR Cosmetics
SUGAR Cosmetics is an online store selling beauty products directly to consumers.
Like Mrucha Beauty, a large part of its range is makeup and lipstick (45% vs 85% at Mrucha Beauty), at a lower median price (₹425 vs ₹799).
Examples of what SUGAR Cosmetics sells
Makeup
Blend the Rules Eyeshadow Palette 05 Willow (Dainty Browns)₹1,249
SUGAR Play Smooth Operator Lip Crayon - 01 MLBB (TOI)₹599
SUGAR Play Smooth Operator Lip Crayon - 05 LOML (TOI)₹599+95more makeupView on sugarcosmetics.com →Lipstick
2. Iba Cosmetics
Iba Cosmetics is India's vegan, halal-certified, cruelty-free and PETA-certified beauty and cosmetics brand.
Like Mrucha Beauty, most of its range is lipstick and makeup (61% vs 85% at Mrucha Beauty), at a lower median price (₹376 vs ₹799). Iba Cosmetics accepts cash on delivery.
3. HOK Makeup
Single-brand online retailer specializing in luxury makeup products including foundations, lipsticks, and eyeshadows with fast shipping and COD options.
Like Mrucha Beauty, most of its range is makeup and lipstick (67% vs 85% at Mrucha Beauty), at a lower median price (₹595 vs ₹799).
4. Cosmetics Hub
Cosmetics Hub is a one-stop solution for beauty needs.
Like Mrucha Beauty, most of its range is makeup and lipstick (73% vs 85% at Mrucha Beauty), at a higher median price (₹1,000 vs ₹799).
Examples of what Cosmetics Hub sells
Makeup
Huda Beauty Matte Obsessions Eyeshadow Palette - Warm (7.03g)₹1,499
Charlotte Tilbury Eyes To Mesmerise - Rose Gold (7ml)₹1,499
Charlotte Tilbury Matte Beauty Blush Wand Pillow Talk - Pillow Talk Peach Pop₹1,500+1,031more makeupView on cosmeticshub.in →Lipstick
Lip care
Clarins Lip Comfort Oil Collection Glossy Shine & Comfort₹1,999
LANEIGE 5-Pcs Lip Sleeping Mask Midnight Minis Set - (15g)₹650
Fenty Skin Fenty Treatz Hydrating + Strengthening Lip Oil - Passion Fruit (5.6ml)₹1,600+156more lip careView on cosmeticshub.in →5. Faces Canada
Faces Canada sells cosmetics, skincare, makeup, and fragrance products directly to consumers.
Like Mrucha Beauty, a large part of its range is makeup and lipstick (39% vs 85% at Mrucha Beauty), at a lower median price (₹549 vs ₹799).
Examples of what Faces Canada sells
Makeup
Strobe Cream Mini₹299
Ultime Pro Strobe Makeup Fixer Rose Gold₹649
Ultime Pro Strobe Makeup Fixer Rose Gold Mini₹349+65more makeupView on facescanada.com →Lipstick
6. House Of Makeup
House of Makeup sells quality cosmetics and beauty products online in India.
Like Mrucha Beauty, most of its range is makeup and lipstick (82% vs 85% at Mrucha Beauty), at a lower median price (₹549 vs ₹799). House Of Makeup accepts cash on delivery (with conditions).
Examples of what House Of Makeup sells
Makeup
Starry Night Pearly-Glow Liquid Highlighter: For Medium Skin Tone (Nebula)₹699
Starry Night Pearly-Glow Liquid Highlighter: Medium-To-Deep Skin Tone (Starburst)₹699
Starry Night Pearly-Glow Liquid Highlighter: Fair-To-Light Skin Tone (Meteorite)₹699+36more makeupView on houseofmakeup.com →
7. Renee Cosmetics
Beauty cosmetics brand focused on reinventing beauty offerings.
Like Mrucha Beauty, a large part of its range is makeup and lipstick (26% vs 85% at Mrucha Beauty), at a lower median price (₹499 vs ₹799). Renee Cosmetics accepts cash on delivery.
Examples of what Renee Cosmetics sells
Makeup
RENEE Stay With Me Matte Lip Crayon₹299
Dreamland Makeup Sipper For Kids & Preteens by Princess By RENEE₹1,329
Dear Diary Makeup Kit With Brushes For Kids & Preteens by Princess by RENEE₹2,239+51more makeupView on reneecosmetics.in →Lipstick
8. Flicka Cosmetics
Flicka Cosmetics sells makeup products including foundations, lipsticks, eyeliners, blushes, kajal and beauty oil.
Like Mrucha Beauty, a large part of its range is makeup and lipstick (38% vs 85% at Mrucha Beauty), at a similar median price (₹749 vs ₹799).
Examples of what Flicka Cosmetics sells
Makeup
Baked Highlighter (Rose gold)₹799
Flicka Silk Touch 3-in-1 Primer Moisturizer with SPF (Pack of 3)₹2,159
Baked Highlighter₹799+18more makeupView on flickacosmetics.com →Lipstick
9. FAE Beauty
FAE Beauty offers makeup products designed for everyone.
Like Mrucha Beauty, most of its range is makeup and lipstick (73% vs 85% at Mrucha Beauty), at a similar median price (₹870 vs ₹799).
10. Prishe Beauty
Prishe Beauty offers premium vegan, cruelty-free, paraben-free makeup and beauty products including lipsticks, tints, eyeshadows, and kits formulated for diverse Indian skin tones.
Like Mrucha Beauty, a large part of its range is lipstick and makeup (44% vs 85% at Mrucha Beauty), at a higher median price (₹1,299 vs ₹799). Prishe Beauty accepts cash on delivery.
Examples of what Prishe Beauty sells
Lipstick
11. Typsy Beauty
Typsy Beauty creates high-performance, innovative vegan and cruelty-free makeup products formulated for Indian skin tones.
Like Mrucha Beauty, a large part of its range is makeup and lip care (35% vs 45% at Mrucha Beauty), at a higher median price (₹899 vs ₹799).
Examples of what Typsy Beauty sells
Makeup
What the Faux! False Eyelashes Brunch Basics by Kairavi₹520
Pout Cloud Lip Balm₹699
Pocket Rose Blush₹549+26more makeupView on typsybeauty.com →
12. Colors Queen
E-commerce beauty brand offering makeup, skincare, hair care, nail products, and beauty accessories.
Like Mrucha Beauty, a large part of its range is makeup and lipstick (36% vs 85% at Mrucha Beauty), at a lower median price (₹349 vs ₹799). Colors Queen accepts cash on delivery.
