12 Brands Like Jewelsmars: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Jewelsmars are FUBS, Lili Origin, Voylla, and Adore By Priyanka. They mostly sell earrings, rings and necklaces (similar to Jewelsmars), and their median prices range from ₹199 to ₹650 (Jewelsmars's is ₹249). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Jewelsmars, including Vembley, Salty Accessories, The Envy House, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Lili Origin
Lili-Origin sells aesthetic, affordable jewellery.
Like Jewelsmars, most of its range is earrings and rings (60% vs 46% at Jewelsmars), at the same ₹249 median price.
Examples of what Lili Origin sells
Earrings
The Insight Hoop₹249
Sculpted Pleat Studs₹199
Golden Pebble Earrings₹199+437more earringsView on liliorigin.com →
2. Vembley
Vembley is an online fashion jewellery store offering necklaces, earrings, bracelets and trendy styles.
Like Jewelsmars, most of its range is earrings and necklaces & chains (67% vs 45% at Jewelsmars), at a higher median price (₹349 vs ₹249).
Examples of what Vembley sells
Earrings
Gold Plated Trendy Hoop Earrings Combo Set Stylish Earrings for Women & Girls₹399
Stylish Pink Crystal Floral Heart Stud Earrings Set for Women₹299
Amazing 11 Pair Combo Earrings Set for Women - Western & Traditional Wear₹299+598more earringsView on vembley.com →Necklaces & chains
Golden Butterfly Chain Pearl Tassel Pendent Necklace For Women And Girls₹399
Gold Plated Chain Evil Eye Pendant₹99
I Love You In 100 Languages Crescent Pendant₹399+361more necklaces & chainsView on vembley.com →Bracelets & bangles
Black & White Yin Yang Beaded Couple Bracelets - Matching Heart Charm Set₹279
Black & White Beaded Couple Bracelet Set - Heart Charm Matching Bracelets₹299
Gold-Tone 6-Piece Stackable Heart Knot Floral Bracelet Set for Women₹329+136more bracelets & banglesView on vembley.com →3. Yellow Chimes
Yellow Chimes sells trendy and affordable fashion jewellery including earrings, pendants, bracelets, chains, and accessories for women, men, and kids.
Like Jewelsmars, a large part of its range is earrings and bracelets & bangles (46% vs 40% at Jewelsmars), at a higher median price (₹689 vs ₹249).
Examples of what Yellow Chimes sells
Earrings
Festive Gold Plated Kundan Pearl Drop Earrings₹3,500
Cream Stone Gold Plated Drop Earrings: Elegant Minimalist Style₹1,500
Ruby Zircon Dangle & Green Stud Earrings Combo₹1,040+3,321more earringsView on yellowchimes.com →Bracelets & bangles
Elegant Oval Pearl Link Bracelet: Gold Plated Chain with Adjustable Closure₹1,500
Elegant One Size Gold Plated Floral Bracelet₹594
Combo: 5 Pcs Multicolor Beaded Bracelets for Girls₹810+1,453more bracelets & banglesView on yellowchimes.com →
4. Salty Accessories
Salty Accessories sells fashion accessories and jewellery including sunglasses, watches, earrings, necklaces, bracelets and rings for women and men.
Like Jewelsmars, a large part of its range is rings and necklaces & chains (42% vs 37% at Jewelsmars), at a higher median price (₹579 vs ₹249).
Examples of what Salty Accessories sells
Rings
Celestia Crystal Adjustable Tennis Ring - Purple₹449
Celestia Crystal Adjustable Tennis Ring₹449
Elara Crystal Adjustable Tennis Ring₹449+1,781more ringsView on salty.co.in →
5. Adore By Priyanka
Online fashion jewelry retailer offering handcrafted, unique jewelry designs for various occasions.
Like Jewelsmars, most of its range is earrings and necklaces & chains (74% vs 45% at Jewelsmars), at a higher median price (₹650 vs ₹249). Adore By Priyanka accepts cash on delivery (with conditions).
Examples of what Adore By Priyanka sells
Earrings
3 Layer Hanging Pearl Earring₹820
Zoyah Floral Glossy Claw Needle And Thread Earring₹385
Elia AD Stone Oval Needle And Thread Earring₹325+1,177more earringsView on adorebypriyanka.com →Necklaces & chains
Eminent 2 Layer Raw Stone Neckpiece₹1,299
Hruthvi Kashi Floral Diamond Shape Choker/Short Neckpiece With Stud₹625
Mridani Navratna Leafy Natural Stone Choker/Short Neckpiece With Earring₹1,995+1,897more necklaces & chainsView on adorebypriyanka.com →Bracelets & bangles
Rovina MOP Butterfly Hanging Pearl Bracelet₹390
Gamya 2 Layer Twisted Circle Dual Raw Stone Bangle₹660
Dhanashree AD Stone Dual Tear Drop Kemp Stone Floral Bangle (Set Of 2)₹1,295+383more bracelets & banglesView on adorebypriyanka.com →6. The Envy House
Everyday gold-plated jewellery brand offering necklaces, bracelets, charms, earrings, and rings for daily wear and statement styles.
Like Jewelsmars, most of its range is earrings and necklaces & chains (69% vs 45% at Jewelsmars), at a higher median price (₹329 vs ₹249).
Examples of what The Envy House sells
7. She Needs Jewellery
She Needs Jewellery sells 1 gram gold jewellery, silver jewellery, and imitation jewellery designs online across India.
Like Jewelsmars, a large part of its range is earrings and necklaces & chains (28% vs 45% at Jewelsmars), at a higher median price (₹907 vs ₹249). She Needs Jewellery accepts cash on delivery (with conditions).
Examples of what She Needs Jewellery sells
Earrings
Peacock Motif Green Pink Stone Pearl Jhumka Earrings₹510
Gold-Plated Interchangeable Drop Earrings₹725
Blush Beaded Jhumka Earrings with American Diamonds & Gold Plating₹599+168more earringsView on sheneedsjewellery.in →Necklaces & chains
Pranavi Gold Plated Traditional Diamond Engraved Mangalsutra with Black Beads₹1,055
Royal Emerald Diamond Tassel Necklace Set₹1,400
Rajnandini Multi-Layer Pearl Choker Necklace Set with Green Drops₹1,679+157more necklaces & chainsView on sheneedsjewellery.in →
8. Phuljhadi
Phuljhadi sells trendy statement accessories including artificial jewelry, earrings, oxidised jewelry, sunglasses, and fashion accessories for women.
Like Jewelsmars, a large part of its range is necklaces & chains and earrings (34% vs 45% at Jewelsmars), at a higher median price (₹979 vs ₹249). Phuljhadi accepts cash on delivery.
Examples of what Phuljhadi sells
Necklaces & chains
Madhuk Choker Set₹2,250
Mahishaa Hasli Set₹1,599
Mrina Hasli Set₹1,759+441more necklaces & chainsView on phuljhadi.com →
9. FUBS
FUBS sells jhumkas and earrings designed for personal wear and gifting.
Like Jewelsmars, a large part of its range is earrings and bracelets & bangles (47% vs 40% at Jewelsmars), at a lower median price (₹199 vs ₹249).
Examples of what FUBS sells
Earrings
Round Stone Earrings with a Sparkling Top Accent₹179
Chandbali Earrings with a Delicate Pearl Edge Detail₹229
Carved Square Earrings Topped with Dangling Pearls Below₹189+252more earringsView on fubs.in →
10. Sohi
Online jewellery retailer offering a curated collection of necklaces, rings, jhumkas, anklets, toe rings, bracelets, earrings, and pendants at competitive prices.
Like Jewelsmars, most of its range is earrings and necklaces & chains (70% vs 45% at Jewelsmars), at a higher median price (₹659 vs ₹249).
Examples of what Sohi sells
Earrings
The Dented Swirl Hoop Earrings - California Gold-SOHIER8835₹549
The Mosiac Drop Earrings - Multicolour-SOHIER6260₹549
The Jamaican Drop Earrings - Peach Orange-SOHIER6255₹549+4,345more earringsView on buysohi.com →Necklaces & chains
The Suffragette Multi-Layer Necklace - Raven Black-SOHINC8836₹1,079
The Bijou Collar Necklace - Crystal Silver-SOHINC6235₹1,089
The Larissa Chain Necklace - Daisy White-SOHINC6212₹1,049+1,375more necklaces & chainsView on buysohi.com →Bracelets & bangles
The Sailor's Multi-Layer Bracelet - Metallic Silver-SOHIBR6200₹1,089
The Opposta Cuff Bracelet - Metallic Silver-SOHIBR6249₹549
The Opposta Cuff Bracelet - California Gold-SOHIBR6236₹659+644more bracelets & banglesView on buysohi.com →11. Voylla
Voylla sells imitation, artificial, and fashion jewellery online including earrings, necklaces, and bangles.
Like Jewelsmars, a large part of its range is earrings and rings (46% vs 46% at Jewelsmars), at a higher median price (₹639 vs ₹249).
Examples of what Voylla sells
Earrings
Sacred Symbols Dual Eye Chain Danglers₹4,139
Sacred Symbols Blue Eye Halo Studs₹3,749
Sacred Symbols Geometric Halo Studs₹2,279+4,197more earringsView on voylla.com →Rings
Pillars Of Time Devanshi ring₹419
Pillars Of Time Devika ring₹419
Pillars Of Time Pavitra ring₹419+1,286more ringsView on voylla.com →Bracelets & bangles
Sacred Symbols Textured Trio Bracelet₹3,179
Kundan Opulance White Pearl Floral Yellow Gold-Plated Bracelet₹1,019
Kundan Opulance Green CZ-Pearl Beaded Yellow Gold-Plated Bracelet₹1,139+1,170more bracelets & banglesView on voylla.com →12. Sajke
A fashion jewellery brand offering jewellery designs.
Like Jewelsmars, a large part of its range is necklaces & chains and bracelets & bangles (33% vs 31% at Jewelsmars), at a higher median price (₹399 vs ₹249).
Examples of what Sajke sells
Necklaces & chains
German Silver-Tone Green Enamel Floral Pendant Necklace and Earring Set with Gemstones₹1,730
German Silver-Tone Bird Motif Statement Necklace and Earring Set with Mother-of-Pearl Inlay₹1,730
German Silver-Tone Multi-Strand Long Pendant Necklace and Jhumka Set with Gemstones₹2,840+48more necklaces & chainsView on sajke.co.in →Bracelets & bangles
Silver-Tone Classic Crystal Tennis Bracelet₹300
Gold-Tone Crystal Tennis Bracelet with Pavé Evil Eye Centerpiece₹580
Gold-Tone Geometric Triangular Crystal and Mother-of-Pearl Bracelet₹650+56more bracelets & banglesView on sajke.co.in →
