12 Brands Like Lili Origin: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Lili Origin are Rubans, FUBS, Voylla, and She Needs Jewellery. They mostly sell earrings, rings and bracelets (similar to Lili Origin), and their median prices range from ₹199 to ₹975 (Lili Origin's is ₹249). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Lili Origin, including The Envy House, Subhag Alankar, Vembley, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. FUBS
FUBS sells jhumkas and earrings designed for personal wear and gifting.
Like Lili Origin, a large part of its range is earrings and bracelets & bangles (47% vs 60% at Lili Origin), at a lower median price (₹199 vs ₹249).
Examples of what FUBS sells
Earrings
Round Stone Earrings with a Sparkling Top Accent₹179
Chandbali Earrings with a Delicate Pearl Edge Detail₹229
Carved Square Earrings Topped with Dangling Pearls Below₹189+252more earringsView on fubs.in →
2. The Envy House
Everyday gold-plated jewellery brand offering necklaces, bracelets, charms, earrings, and rings for daily wear and statement styles.
Like Lili Origin, most of its range is earrings and bracelets & bangles (61% vs 60% at Lili Origin), at a higher median price (₹329 vs ₹249).
Examples of what The Envy House sells
3. Yellow Chimes
Yellow Chimes sells trendy and affordable fashion jewellery including earrings, pendants, bracelets, chains, and accessories for women, men, and kids.
Like Lili Origin, a large part of its range is earrings and bracelets & bangles (46% vs 60% at Lili Origin), at a higher median price (₹689 vs ₹249).
Examples of what Yellow Chimes sells
Earrings
Festive Gold Plated Kundan Pearl Drop Earrings₹3,500
Cream Stone Gold Plated Drop Earrings: Elegant Minimalist Style₹1,500
Ruby Zircon Dangle & Green Stud Earrings Combo₹1,040+3,321more earringsView on yellowchimes.com →Bracelets & bangles
Elegant Oval Pearl Link Bracelet: Gold Plated Chain with Adjustable Closure₹1,500
Elegant One Size Gold Plated Floral Bracelet₹594
Combo: 5 Pcs Multicolor Beaded Bracelets for Girls₹810+1,453more bracelets & banglesView on yellowchimes.com →
4. Subhag Alankar
Subhag Alankar sells affordable trendy fashion jewelry including earrings, necklaces, bangles, bracelets, and rings for men and women.
Like Lili Origin, most of its range is earrings and bracelets & bangles (77% vs 60% at Lili Origin), at a higher median price (₹540 vs ₹249). Subhag Alankar accepts cash on delivery.
Examples of what Subhag Alankar sells
Earrings
Ivy Earring₹1,489
Tulip Earring₹1,489
Teak Huggie Earring₹1,489+307more earringsView on subhagalankar.com →
5. Voylla
Voylla sells imitation, artificial, and fashion jewellery online including earrings, necklaces, and bangles.
Like Lili Origin, a large part of its range is earrings and rings (46% vs 60% at Lili Origin), at a higher median price (₹639 vs ₹249).
Examples of what Voylla sells
Earrings
Sacred Symbols Dual Eye Chain Danglers₹4,139
Sacred Symbols Blue Eye Halo Studs₹3,749
Sacred Symbols Geometric Halo Studs₹2,279+4,197more earringsView on voylla.com →Rings
Pillars Of Time Devanshi ring₹419
Pillars Of Time Devika ring₹419
Pillars Of Time Pavitra ring₹419+1,286more ringsView on voylla.com →Bracelets & bangles
Sacred Symbols Textured Trio Bracelet₹3,179
Kundan Opulance White Pearl Floral Yellow Gold-Plated Bracelet₹1,019
Kundan Opulance Green CZ-Pearl Beaded Yellow Gold-Plated Bracelet₹1,139+1,170more bracelets & banglesView on voylla.com →6. Vembley
Vembley is an online fashion jewellery store offering necklaces, earrings, bracelets and trendy styles.
Like Lili Origin, most of its range is earrings and necklaces & chains (67% vs 49% at Lili Origin), at a higher median price (₹349 vs ₹249).
Examples of what Vembley sells
Earrings
Gold Plated Trendy Hoop Earrings Combo Set Stylish Earrings for Women & Girls₹399
Stylish Pink Crystal Floral Heart Stud Earrings Set for Women₹299
Amazing 11 Pair Combo Earrings Set for Women - Western & Traditional Wear₹299+598more earringsView on vembley.com →Necklaces & chains
Golden Butterfly Chain Pearl Tassel Pendent Necklace For Women And Girls₹399
Gold Plated Chain Evil Eye Pendant₹99
I Love You In 100 Languages Crescent Pendant₹399+361more necklaces & chainsView on vembley.com →Bracelets & bangles
Black & White Yin Yang Beaded Couple Bracelets - Matching Heart Charm Set₹279
Black & White Beaded Couple Bracelet Set - Heart Charm Matching Bracelets₹299
Gold-Tone 6-Piece Stackable Heart Knot Floral Bracelet Set for Women₹329+136more bracelets & banglesView on vembley.com →7. She Needs Jewellery
She Needs Jewellery sells 1 gram gold jewellery, silver jewellery, and imitation jewellery designs online across India.
Like Lili Origin, a large part of its range is earrings and necklaces & chains (28% vs 49% at Lili Origin), at a higher median price (₹907 vs ₹249). She Needs Jewellery accepts cash on delivery (with conditions).
Examples of what She Needs Jewellery sells
Earrings
Peacock Motif Green Pink Stone Pearl Jhumka Earrings₹510
Gold-Plated Interchangeable Drop Earrings₹725
Blush Beaded Jhumka Earrings with American Diamonds & Gold Plating₹599+168more earringsView on sheneedsjewellery.in →Necklaces & chains
Pranavi Gold Plated Traditional Diamond Engraved Mangalsutra with Black Beads₹1,055
Royal Emerald Diamond Tassel Necklace Set₹1,400
Rajnandini Multi-Layer Pearl Choker Necklace Set with Green Drops₹1,679+157more necklaces & chainsView on sheneedsjewellery.in →
8. ShreeHari
Online wholesale wedding and lifestyle jewellery retailer in India.
Like Lili Origin, a large part of its range is bracelets & bangles and earrings (48% vs 60% at Lili Origin), at a higher median price (₹590 vs ₹249). ShreeHari accepts cash on delivery.
Examples of what ShreeHari sells
Bracelets & bangles
Gold Plated Red Timeless Pola Bangle Set₹940
Gold Plated Maroon Traditional Pola Bangle Set₹980
Gold Plated Timeless Pola Bangle Set₹990+331more bracelets & banglesView on shreehari.co →
9. Rubans
Rubans is an online fashion and jewelry retailer offering designer imitation jewelry and gold-plated accessories.
Like Lili Origin, a large part of its range is earrings and bracelets & bangles (44% vs 60% at Lili Origin), at a higher median price (₹975 vs ₹249).
Examples of what Rubans sells
Earrings
925 Fine Silver Rhodium Plated American Diamon Zirconia Tear Drop Stud Earrings₹1,269
925 Fine Silver Rhodium Plated American Diamon Zirconia Round Stud Earrings₹2,440
925 Fine Silver Rhodium Plated American Diamon Zirconia Cubic Stud Earrings₹1,949+1,403more earringsView on rubans.in →Bracelets & bangles
925 Fine Silver Rhodium Plated Bracelet₹11,581
925 Fine Silver Rhodium Plated Snake Design Bracelet₹12,736
925 Fine Silver Gold Plated Chain Link Bracelet₹8,798+758more bracelets & banglesView on rubans.in →Necklaces & chains
925 Fine Silver Rhodium Plated Floral Chain Necklace₹10,998
925 Fine Silver Rhodium Plated American Diamond Zirconia Necklace₹7,412
925 Fine Silver Rhodium Plated American Diamond Zirconia Teardrop Necklace₹8,919+579more necklaces & chainsView on rubans.in →10. Salty Accessories
Salty Accessories sells fashion accessories and jewellery including sunglasses, watches, earrings, necklaces, bracelets and rings for women and men.
Like Lili Origin, a large part of its range is rings and earrings (38% vs 60% at Lili Origin), at a higher median price (₹579 vs ₹249).
Examples of what Salty Accessories sells
Rings
Celestia Crystal Adjustable Tennis Ring - Purple₹449
Celestia Crystal Adjustable Tennis Ring₹449
Elara Crystal Adjustable Tennis Ring₹449+1,781more ringsView on salty.co.in →
11. Estele
Estele is an Indian fashion jewellery retailer offering earrings, necklace sets, and trendy designs trusted since 1989.
Like Lili Origin, a large part of its range is earrings and bracelets & bangles (48% vs 60% at Lili Origin), at a higher median price (₹974 vs ₹249). Estele accepts cash on delivery (with conditions).
Examples of what Estele sells
Earrings
Valentines Day Special Earrings For Gift Stud Earrings For Girls & Women(BLACK & PINK)₹824
Rhodium Plated Gorgeous Pink Meenakari Kundan Stud Earrings for Women₹299
Gold Plated CZ Sparkling Designer Earrings for Women₹650+986more earringsView on estele.co →
12. Sohi
Online jewellery retailer offering a curated collection of necklaces, rings, jhumkas, anklets, toe rings, bracelets, earrings, and pendants at competitive prices.
Like Lili Origin, most of its range is earrings and necklaces & chains (70% vs 49% at Lili Origin), at a higher median price (₹659 vs ₹249).
Examples of what Sohi sells
Earrings
The Dented Swirl Hoop Earrings - California Gold-SOHIER8835₹549
The Mosiac Drop Earrings - Multicolour-SOHIER6260₹549
The Jamaican Drop Earrings - Peach Orange-SOHIER6255₹549+4,345more earringsView on buysohi.com →Necklaces & chains
The Suffragette Multi-Layer Necklace - Raven Black-SOHINC8836₹1,079
The Bijou Collar Necklace - Crystal Silver-SOHINC6235₹1,089
The Larissa Chain Necklace - Daisy White-SOHINC6212₹1,049+1,375more necklaces & chainsView on buysohi.com →Bracelets & bangles
The Sailor's Multi-Layer Bracelet - Metallic Silver-SOHIBR6200₹1,089
The Opposta Cuff Bracelet - Metallic Silver-SOHIBR6249₹549
The Opposta Cuff Bracelet - California Gold-SOHIBR6236₹659+644more bracelets & banglesView on buysohi.com →