11 Brands Like Mesmerize: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Mesmerize are PALMONAS, Elinor Jewels, Bloome, and Soni Fashion. They mostly sell bracelets, necklaces and rings (similar to Mesmerize), and their median prices range from ₹1,490 to ₹2,379 (Mesmerize's is ₹999). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Mesmerize, including Aabhushan, GemsRush, Vedilora, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Soni Fashion
Soni Fashion sells stylish Indian fashion accessories and jewelry for men and women online.
Like Mesmerize, most of its range is bracelets & bangles and necklaces & chains (62% vs 62% at Mesmerize), at a higher median price (₹1,490 vs ₹999).
Examples of what Soni Fashion sells
Bracelets & bangles
Attention-Getting Design Diamond Link Bracelet for Men - Style E720₹1,380
Trishul Stylish Design Gold Plated Rudraksha Bracelet for Men - Style E721₹490
Glittering Design Gold Plated Rudraksha Bracelet for Men - Style E722₹490+1,429more bracelets & banglesView on soni.fashion →Necklaces & chains
Gold Plated 24 Inch Delicate Filigree Sachin Chain for Men₹1,530
1 Gram Gold Plated 20 Inch Fabulous Matte Biscuit Chain for Men - Style E334₹6,400
Golden Silver 22 Inch Excellent Awesome Chain for Men₹3,080+1,775more necklaces & chainsView on soni.fashion →
2. Aabhushan
Aabhushan specializes in exquisite Rajasthani jewelry featuring Kundan, Polki, AD, and Rajwadi designs inspired by royal heritage.
Like Mesmerize, most of its range is bracelets & bangles and necklaces & chains (64% vs 62% at Mesmerize), at a lower median price (₹600 vs ₹999).
Examples of what Aabhushan sells
Bracelets & bangles
All Indian brands that sell bracelets & bangles →
3. GRYTT
GRYTT creates waterproof men's jewelry from recycled 316L stainless steel with 18K gold or rhodium plating, designed for durability and hypoallergenic wear.
Like Mesmerize, a large part of its range is bracelets & bangles and necklaces & chains (50% vs 62% at Mesmerize), at a lower median price (₹699 vs ₹999). GRYTT accepts cash on delivery (with conditions).
Examples of what GRYTT sells
Bracelets & bangles
Knox Bracelet (Silver)₹599
Mesh Bracelet (Gold)₹599
Mesh Bracelet (Silver)₹599+27more bracelets & banglesView on grytt.in →
4. GemsRush
Offers rare gemstone jewelry including 925 sterling silver pieces, healing bracelets, Japa malas, and statement rings with focus on energy and wellness.
Like Mesmerize, most of its range is bracelets & bangles and necklaces & chains (61% vs 62% at Mesmerize), at a higher median price (₹1,999 vs ₹999).
Examples of what GemsRush sells
Bracelets & bangles
Natural Multi Tourmaline Fancy Shape Rectangle Stretch Bead Bracelet - Colorful Healing Crystal Jewelry₹5,359
Natural Aquamarine Fancy Shape Rectangle Stretch Bead Bracelet - Calming Blue Gemstone Crystal Jewelry₹4,500
Natural Mookaite Jasper Square Shape Stretch Bracelet₹1,850+427more bracelets & banglesView on gemsrush.in →Necklaces & chains
Natural Labradorite Faceted Cube Box Gemstone Necklace - Handmade Statement Jewelry₹1,954
Natural Black Spinel Faceted Beaded Necklace - Elegant Gemstone Jewelry₹1,919
Natural Tanzanite 7 Layers Sarafa Gemstone Necklace - Faceted Rondelle Handmade Statement Jewelry₹44,250+445more necklaces & chainsView on gemsrush.in →Rings
Elegant 925 Sterling Silver London Blue Topaz Quartz Ring - Minimalist Gemstone Jewelry for Women₹1,899
Natural Ethiopian Opal Pear Shape Ring with Marquise Accent Stones - 925 Sterling Silver Fire Opal Statement Ring for Women₹5,899
Natural Ethiopian Opal Oval Cabochon Ring - 925 Sterling Silver Fire Opal Gemstone Ring for Women₹7,299+242more ringsView on gemsrush.in →5. Bloome
18K gold plated jewellery brand offering timeless pieces for various styles and occasions.
Like Mesmerize, a large part of its range is bracelets & bangles and necklaces & chains (48% vs 62% at Mesmerize), at a higher median price (₹1,599 vs ₹999).
Examples of what Bloome sells
Bracelets & bangles
Stella Moon & Star Charm Bracelet₹1,599
Jade Tennis Bracelet₹1,799
All Yours Bracelet - White₹2,199+61more bracelets & banglesView on bloome.in →
6. Vedilora
Vedilora sells premium jewelry and stylish accessories for everyday wear, gifting, and modern fashion.
Like Mesmerize, most of its range is bracelets & bangles and necklaces & chains (54% vs 62% at Mesmerize), at a higher median price (₹1,490 vs ₹999).
Examples of what Vedilora sells
Bracelets & bangles
Golden Triple-Layer Heart Charm Bracelet₹990
The Monochrome Meadow Clover Bypass Bangle₹990
The Dual Eclipse Diamond and Onyx Orbital Bangle₹990+82more bracelets & banglesView on vedilora.com →
7. Elinor Jewels
Elinor Jewels sells gold-plated jewelry including necklaces, earrings, bracelets, rings, and mangalsutras.
Like Mesmerize, most of its range is necklaces & chains and bracelets & bangles (56% vs 62% at Mesmerize), at a higher median price (₹2,098 vs ₹999).
Examples of what Elinor Jewels sells
Necklaces & chains
Elara Star Necklace - 18K Gold Plated₹2,098
Aria Necklace - 18K Gold Plated₹2,098
Lovi Gleam Necklace - 18K Gold Plated₹2,098+223more necklaces & chainsView on elinorjewels.com →
8. Brantashop
Online retailer selling affordable fashion jewellery including bracelets, kadas, chains, necklaces, earrings, and mangalsutra for men and women.
Like Mesmerize, most of its range is bracelets & bangles and necklaces & chains (83% vs 62% at Mesmerize), at a lower median price (₹799 vs ₹999). Brantashop accepts cash on delivery.
Examples of what Brantashop sells
Bracelets & bangles
Om Carving Premium Bracelet For Men₹1,149
White Aura Bracelet For Women₹399
Om Black line Silicon Men's Gold Bracelet₹1,150+91more bracelets & banglesView on brantashop.com →
9. Kaushalya Art Jewellery
Offers a collection of artificial jewelry including bridal sets, Kundan, Polki, and South Indian designs for various occasions.
Like Mesmerize, most of its range is necklaces & chains and bracelets & bangles (56% vs 62% at Mesmerize), at a similar median price (₹1,071 vs ₹999).
Examples of what Kaushalya Art Jewellery sells
Necklaces & chains
Shruti Pachi Kundan Jhumka Earring₹2,899
Lalita Heritage Delicate Necklace₹870
Tanisha Victorian Premium Necklace₹1,799+971more necklaces & chainsView on kaushalyaartjewellery.com →
10. Bling Mafia
Bling Mafia is a premium men's jewelry brand offering luxury pieces such as Cuban link chains, tennis bracelets, and Miami-style bracelets.
Like Mesmerize, most of its range is bracelets & bangles and necklaces & chains (50% vs 62% at Mesmerize), at a higher median price (₹2,499 vs ₹999).
Examples of what Bling Mafia sells
Bracelets & bangles
Bling Baguette Bracelet₹2,999
Bling Florida Bracelet₹3,999
Emerald Clover Tennis Bracelet₹3,499+24more bracelets & banglesView on blingmafia.in →
11. PALMONAS
Single-brand jewellery retailer specializing in waterproof, tarnish-proof, hypoallergenic demifine gold-plated pieces including bracelets, necklaces, rings, earrings, and mangalsutras.
Like Mesmerize, a large part of its range is necklaces & chains and bracelets & bangles (41% vs 62% at Mesmerize), at a higher median price (₹2,379 vs ₹999).
Examples of what PALMONAS sells
Necklaces & chains
Crystal 925 Sterling Silver Necklace₹5,921
Vertical Crystal Bar 925 Sterling Silver Necklace₹7,841
Bezel Solitaire 925 Sterling Silver Necklace₹4,759+2,218more necklaces & chainsView on palmonas.com →
