12 Brands Like Kushals: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Kushals are PALMONAS, Rubans, Zavya, and Amalfa. They mostly sell earrings, necklaces and bracelets (similar to Kushals), and their median prices range from ₹975 to ₹2,599 (Kushals's is ₹1,680). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Kushals, including Studio Anviksha, Inaya Accessories, Bling Queen, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Elinor Jewels
Elinor Jewels sells gold-plated jewelry including necklaces, earrings, bracelets, rings, and mangalsutras.
Like Kushals, most of its range is necklaces & chains and earrings (62% vs 62% at Kushals), at a higher median price (₹2,098 vs ₹1,680).
Examples of what Elinor Jewels sells
Necklaces & chains
Elara Star Necklace - 18K Gold Plated₹2,098
Aria Necklace - 18K Gold Plated₹2,098
Lovi Gleam Necklace - 18K Gold Plated₹2,098+223more necklaces & chainsView on elinorjewels.com →
2. Studio Anviksha
Studio Anviksha specializes in creating timeless, handcrafted jewelry merging traditional craftsmanship with modern design, featuring pieces in brass, copper, and other high-quality materials.
Like Kushals, most of its range is earrings and necklaces & chains (70% vs 62% at Kushals), at a higher median price (₹2,098 vs ₹1,680).
Examples of what Studio Anviksha sells
Earrings
Shells and Pearls Earring₹1,798
Clear Crystal Dangler₹1,998
Fluorite Dangler₹1,998+228more earringsView on studioanviksha.com →
3. PALMONAS
Single-brand jewellery retailer specializing in waterproof, tarnish-proof, hypoallergenic demifine gold-plated pieces including bracelets, necklaces, rings, earrings, and mangalsutras.
Like Kushals, most of its range is earrings and necklaces & chains (51% vs 62% at Kushals), at a higher median price (₹2,379 vs ₹1,680).
Examples of what PALMONAS sells
Earrings
Blue Solitaire 925 Sterling Silver Earrings₹2,672
Halo Solitaire 925 Sterling Silver Earrings₹2,868
Bloom Cluster Stud Platinum Plated 925 Sterling Silver Earrings₹1,799+2,279more earringsView on palmonas.com →
4. Inaya Accessories
Sells 18 carat gold plated jewellery online.
Like Kushals, most of its range is necklaces & chains and earrings (51% vs 62% at Kushals), at a lower median price (₹1,399 vs ₹1,680).
Examples of what Inaya Accessories sells
Necklaces & chains
18K Gold Plated Dainty Layered Necklace₹1,299
18K Gold Plated Square Crystal Pendant Chain Necklace₹1,350
18KT Gold Plated Daisy Carved Natural Stone Heart Pendant in a Magnetic cord₹1,799+53more necklaces & chainsView on inayaaccessories.com →Earrings
18KT Gold Plated Multi Gemstone Heart & Pearl Chandelier Earrings₹1,399
18KT Gold Plated V Hoop Earrings with Carved Natural Stone Evil Eye Pendant₹1,899
18KT Gold Plated V Hoop Earrings with Carved Natural Stone Leaf Pendant₹1,759+41more earringsView on inayaaccessories.com →
5. Amalfa
Amalfa sells 18K gold-plated jewellery for women, including necklaces, rings, earrings, and bracelets with anti-tarnish properties.
Like Kushals, a large part of its range is necklaces & chains and earrings (46% vs 62% at Kushals), at a lower median price (₹1,449 vs ₹1,680). Amalfa accepts cash on delivery.
Examples of what Amalfa sells
Necklaces & chains
Opaline Prism Choker₹1,699
Axton Bar Link Men’s Chain Necklace++₹1,699
Ryker Link Men’s Chain Necklace₹1,499+52more necklaces & chainsView on amalfa.in →
6. Bling Queen
Bling Queen sells fashion jewellery online in India including necklaces, chains, bracelets, bangles, earrings, rings and belts for everyday wear and special occasions.
Like Kushals, most of its range is necklaces & chains and earrings (62% vs 62% at Kushals), at a lower median price (₹1,399 vs ₹1,680).
Examples of what Bling Queen sells
Necklaces & chains
925 Sterling Silver Minimalist U-Shaped Pendant Necklace₹2,799
Women's S925 Silver Snake Bone Necklace - Elegant Gift₹1,199
Women's S925 Sterling Silver Moon Choker Necklace - Versatile Gift₹2,599+7,963more necklaces & chainsView on blingqueen.in →Earrings
Women's S925 Silver Double Layer Vertical Stripe Stud Earrings₹3,299
Women's S925 Sterling Silver Red Maple Leaf Butterfly Earrings₹4,699
Women's S925 Silver Cat Paw Nose Stud - Elegant Daily Wear₹1,699+7,465more earringsView on blingqueen.in →Bracelets & bangles
925 Sterling Silver Dolphin Chain Bracelet for Women₹4,099
Women's 925 Sterling Silver Wavy Tennis Bracelet with Moissanite₹5,999
S925 Silver Vintage Wide-Band Sparkling Bracelet₹3,599+2,580more bracelets & banglesView on blingqueen.in →7. Zavya
Zavya sells handcrafted 925 sterling silver jewelry.
Like Kushals, a large part of its range is earrings and bracelets & bangles (37% vs 45% at Kushals), at a higher median price (₹2,599 vs ₹1,680).
Examples of what Zavya sells
Earrings
Crystal Drop Gold Plated 925 Sterling Silver Earrings₹2,209
Pavé Square Gold Plated 925 Sterling Silver Men's Stud Earrings₹2,599
Stardust Line Rhodium Plated 925 Sterling Silver Waist Chain₹6,499+1,176more earringsView on zavya.co →
8. Lunaya
A fine and demi-fine jewelry label creating modern, aesthetic pieces that reinvent classic designs.
Like Kushals, most of its range is necklaces & chains and earrings (67% vs 62% at Kushals), at a higher median price (₹3,130 vs ₹1,680). Lunaya accepts cash on delivery.
Examples of what Lunaya sells
Necklaces & chains
Evil Eye Bracelet₹1,500
Drop Enamel Pendant with Ball Chain₹3,805
Sorbet Enamel Pendant with Ball Chain₹3,899+51more necklaces & chainsView on lunayajewelry.in →
9. Rubans
Rubans is an online fashion and jewelry retailer offering designer imitation jewelry and gold-plated accessories.
Like Kushals, a large part of its range is earrings and bracelets & bangles (44% vs 45% at Kushals), at a lower median price (₹975 vs ₹1,680).
Examples of what Rubans sells
Earrings
925 Fine Silver Rhodium Plated American Diamon Zirconia Tear Drop Stud Earrings₹1,269
925 Fine Silver Rhodium Plated American Diamon Zirconia Round Stud Earrings₹2,440
925 Fine Silver Rhodium Plated American Diamon Zirconia Cubic Stud Earrings₹1,949+1,403more earringsView on rubans.in →Bracelets & bangles
925 Fine Silver Rhodium Plated Bracelet₹11,581
925 Fine Silver Rhodium Plated Snake Design Bracelet₹12,736
925 Fine Silver Gold Plated Chain Link Bracelet₹8,798+758more bracelets & banglesView on rubans.in →Necklaces & chains
925 Fine Silver Rhodium Plated Floral Chain Necklace₹10,998
925 Fine Silver Rhodium Plated American Diamond Zirconia Necklace₹7,412
925 Fine Silver Rhodium Plated American Diamond Zirconia Teardrop Necklace₹8,919+579more necklaces & chainsView on rubans.in →10. Nuyug
Nuyug sells premium anti-tarnish, lightweight jewellery including rings, earrings, necklaces, and bridal sets designed for weddings and celebrations.
Like Kushals, most of its range is earrings and necklaces & chains (65% vs 62% at Kushals), at a higher median price (₹1,999 vs ₹1,680). Nuyug accepts cash on delivery.
Examples of what Nuyug sells
Earrings
Pear shaped diamond hoop earrings₹1,199
Diva american diamond hoop earrings₹1,499
Triangle Solitaire Statment Studs₹1,499+260more earringsView on nuyug.com →
11. Chandrani Pearls
Chandrani Pearls is a pearl jewellery manufacturer in India specializing in designer pearl jewellery, fashion accessories, and 925 silver jewellery.
Like Kushals, a large part of its range is earrings and bracelets & bangles (34% vs 45% at Kushals), at a higher median price (₹3,865 vs ₹1,680). Chandrani Pearls accepts cash on delivery (with conditions).
Examples of what Chandrani Pearls sells
Earrings
Regal Swan Pavé CZ & Pearl Drop Earrings₹875
Emerald & Sapphire Floral Cross Pearl Dangle Earrings₹775
Timeless Solitaire Freshwater Pearl Stud Earrings₹720+68more earringsView on chandranipearls.in →
12. Ritika Sachdeva
Personal brand storefront for Ritika Sachdeva.
Like Kushals, most of its range is earrings and necklaces & chains (66% vs 62% at Kushals), at a higher median price (₹4,000 vs ₹1,680).
Examples of what Ritika Sachdeva sells
Earrings
Sakshi Sindwani in Ritika Sachdeva₹850
Gold Triple Lotus Earrings₹4,900
Triple Lotus Silver Earrings₹4,900+153more earringsView on shopritikasachdeva.com →
