12 Brands Like Rubans: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Rubans are PALMONAS, Zavya, Chandrani Pearls, and Voylla. They mostly sell earrings, jewellery sets and bracelets (similar to Rubans), and their median prices range from ₹639 to ₹3,865 (Rubans's is ₹975). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Rubans, including Peora Jewellery, Attrangi, Indinoor, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Voylla
Voylla sells imitation, artificial, and fashion jewellery online including earrings, necklaces, and bangles.
Like Rubans, most of its range is earrings and jewellery sets (52% vs 56% at Rubans), at a lower median price (₹639 vs ₹975).
Examples of what Voylla sells
Earrings
Sacred Symbols Dual Eye Chain Danglers₹4,139
Sacred Symbols Blue Eye Halo Studs₹3,749
Sacred Symbols Geometric Halo Studs₹2,279+4,197more earringsView on voylla.com →Jewellery sets
Bracelets & bangles
Sacred Symbols Textured Trio Bracelet₹3,179
Kundan Opulance White Pearl Floral Yellow Gold-Plated Bracelet₹1,019
Kundan Opulance Green CZ-Pearl Beaded Yellow Gold-Plated Bracelet₹1,139+1,170more bracelets & banglesView on voylla.com →2. Peora Jewellery
Sells fashion and 925 sterling silver jewellery for women including necklaces, rings, earrings and bangles.
Like Rubans, most of its range is jewellery sets and earrings (51% vs 56% at Rubans), at a similar median price (₹925 vs ₹975). Peora Jewellery accepts cash on delivery.
Examples of what Peora Jewellery sells
Jewellery sets
3. Chandrani Pearls
Chandrani Pearls is a pearl jewellery manufacturer in India specializing in designer pearl jewellery, fashion accessories, and 925 silver jewellery.
Like Rubans, a large part of its range is earrings and bracelets & bangles (34% vs 44% at Rubans), at a higher median price (₹3,865 vs ₹975). Chandrani Pearls accepts cash on delivery (with conditions).
Examples of what Chandrani Pearls sells
Earrings
Regal Swan Pavé CZ & Pearl Drop Earrings₹875
Emerald & Sapphire Floral Cross Pearl Dangle Earrings₹775
Timeless Solitaire Freshwater Pearl Stud Earrings₹720+68more earringsView on chandranipearls.in →
4. Attrangi
Handcrafted artificial jewellery retailer offering earrings, necklace sets, bangles, rings and bridal sets with physical boutiques and online shopping.
Like Rubans, a large part of its range is earrings and jewellery sets (47% vs 56% at Rubans), at a higher median price (₹3,150 vs ₹975).
5. PALMONAS
Single-brand jewellery retailer specializing in waterproof, tarnish-proof, hypoallergenic demifine gold-plated pieces including bracelets, necklaces, rings, earrings, and mangalsutras.
Like Rubans, a large part of its range is earrings and bracelets & bangles (41% vs 44% at Rubans), at a higher median price (₹2,379 vs ₹975).
Examples of what PALMONAS sells
Earrings
Blue Solitaire 925 Sterling Silver Earrings₹2,672
Halo Solitaire 925 Sterling Silver Earrings₹2,868
Bloom Cluster Stud Platinum Plated 925 Sterling Silver Earrings₹1,799+2,279more earringsView on palmonas.com →
6. Indinoor
Indinoor sells ethnic and fashion jewellery online with authentic traditional designs.
Like Rubans, most of its range is earrings and jewellery sets (58% vs 56% at Rubans), at a higher median price (₹2,210 vs ₹975).
Examples of what Indinoor sells
Earrings
Lotus Temple Bugadi Ear Cuffs₹820
Zircon Claw Palm Cuff₹2,890
Ruby Temple Bugadi Ear Cuffs₹920+754more earringsView on indinoor.in →Jewellery sets
7. She Needs Jewellery
She Needs Jewellery sells 1 gram gold jewellery, silver jewellery, and imitation jewellery designs online across India.
Like Rubans, a large part of its range is earrings and necklaces & chains (28% vs 41% at Rubans), at a similar median price (₹907 vs ₹975). She Needs Jewellery accepts cash on delivery (with conditions).
Examples of what She Needs Jewellery sells
Earrings
Peacock Motif Green Pink Stone Pearl Jhumka Earrings₹510
Gold-Plated Interchangeable Drop Earrings₹725
Blush Beaded Jhumka Earrings with American Diamonds & Gold Plating₹599+168more earringsView on sheneedsjewellery.in →Necklaces & chains
Pranavi Gold Plated Traditional Diamond Engraved Mangalsutra with Black Beads₹1,055
Royal Emerald Diamond Tassel Necklace Set₹1,400
Rajnandini Multi-Layer Pearl Choker Necklace Set with Green Drops₹1,679+157more necklaces & chainsView on sheneedsjewellery.in →
8. Tarinika
Online jewellery retailer specializing in Indian jewelry sets designed for women.
Like Rubans, most of its range is jewellery sets and earrings (63% vs 56% at Rubans), at a higher median price (₹2,249 vs ₹975). Tarinika accepts cash on delivery.
Examples of what Tarinika sells
Jewellery sets
9. Zavya
Zavya sells handcrafted 925 sterling silver jewelry.
Like Rubans, a large part of its range is earrings and bracelets & bangles (37% vs 44% at Rubans), at a higher median price (₹2,599 vs ₹975).
Examples of what Zavya sells
Earrings
Crystal Drop Gold Plated 925 Sterling Silver Earrings₹2,209
Pavé Square Gold Plated 925 Sterling Silver Men's Stud Earrings₹2,599
Stardust Line Rhodium Plated 925 Sterling Silver Waist Chain₹6,499+1,176more earringsView on zavya.co →
10. Panash Jewels
Sells handcrafted imitation jewelry featuring designer pieces crafted with elegance and attention to detail.
Like Rubans, most of its range is earrings and jewellery sets (53% vs 56% at Rubans), at a lower median price (₹534 vs ₹975).
Examples of what Panash Jewels sells
Earrings
Stone-Studded & Beaded Jewellery Set₹749
Peacock Shaped Earrings₹937
Quirky Drop Earrings₹499+613more earringsView on panashjewels.com →Jewellery sets
Bracelets & bangles
PANASH Cute Panda Charm Pearl Friendship Bracelet with Gold Earrings - Luxury Gift Set₹499
PANASH Cute Panda Charm Pearl Friendship Bracelet with Fridge Magnet - Luxury Gift Set₹499
PANASH Cute Panda Charm Pearl Friendship Bracelet₹399+247more bracelets & banglesView on panashjewels.com →11. Bloome
18K gold plated jewellery brand offering timeless pieces for various styles and occasions.
Like Rubans, most of its range is earrings and bracelets & bangles (52% vs 44% at Rubans), at a higher median price (₹1,599 vs ₹975).
Examples of what Bloome sells
Earrings
Mireli Drop Earrings₹1,799
Two Toned Ear Cuffs₹1,499
Emily Zircon Stud Earrings₹1,699+77more earringsView on bloome.in →
12. Zeneme
Zeneme sells imitation, artificial, and fashion jewellery including necklaces, earrings, rings, bangles, and bridal pieces at affordable prices.
Like Rubans, most of its range is earrings and jewellery sets (69% vs 56% at Rubans), at a lower median price (₹499 vs ₹975). Zeneme accepts cash on delivery (with conditions).
Examples of what Zeneme sells
Earrings
Gold Plated Hoop Design Contemporary Combo Set of 2 Earrings₹319
Rhodium Plated Hoop Design Contemporary Combo Set of 2 Earrings₹319
Rhodium Plated Trendy Design Contemporary Combo Set of 2 Earrings₹299+1,211more earringsView on zeneme.in →
