12 Brands Like FUBS: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like FUBS are Lili Origin, Voylla, Yellow Chimes, and GRYTT. They mostly sell earrings, bracelets and jewellery sets (similar to FUBS), and their median prices range from ₹249 to ₹699 (FUBS's is ₹199). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to FUBS, including The Earrings Factory, Jewels and Stones, BeAbhika, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Sohi
Online jewellery retailer offering a curated collection of necklaces, rings, jhumkas, anklets, toe rings, bracelets, earrings, and pendants at competitive prices.
Like FUBS, most of its range is earrings and bracelets & bangles (61% vs 47% at FUBS), at a higher median price (₹659 vs ₹199).
Examples of what Sohi sells
Earrings
The Dented Swirl Hoop Earrings - California Gold-SOHIER8835₹549
The Mosiac Drop Earrings - Multicolour-SOHIER6260₹549
The Jamaican Drop Earrings - Peach Orange-SOHIER6255₹549+4,345more earringsView on buysohi.com →Bracelets & bangles
The Sailor's Multi-Layer Bracelet - Metallic Silver-SOHIBR6200₹1,089
The Opposta Cuff Bracelet - Metallic Silver-SOHIBR6249₹549
The Opposta Cuff Bracelet - California Gold-SOHIBR6236₹659+644more bracelets & banglesView on buysohi.com →
2. The Earrings Factory
The Earrings Factory manufactures and sells earrings.
Like FUBS, most of its range is earrings and bracelets & bangles (85% vs 47% at FUBS), at a lower median price (₹120 vs ₹199). The Earrings Factory accepts cash on delivery.
Examples of what The Earrings Factory sells
Earrings
Fancy Colourful Leaf Stone Earrings₹50
Trending Pearl Beads Silver Hoop Ring Jhumka₹45
Two Wear Front back Stone Stud Korean Earrings₹60+528more earringsView on theearringsfactory.com →
3. Yellow Chimes
Yellow Chimes sells trendy and affordable fashion jewellery including earrings, pendants, bracelets, chains, and accessories for women, men, and kids.
Like FUBS, a large part of its range is earrings and bracelets & bangles (46% vs 47% at FUBS), at a higher median price (₹689 vs ₹199).
Examples of what Yellow Chimes sells
Earrings
Festive Gold Plated Kundan Pearl Drop Earrings₹3,500
Cream Stone Gold Plated Drop Earrings: Elegant Minimalist Style₹1,500
Ruby Zircon Dangle & Green Stud Earrings Combo₹1,040+3,321more earringsView on yellowchimes.com →Bracelets & bangles
Elegant Oval Pearl Link Bracelet: Gold Plated Chain with Adjustable Closure₹1,500
Elegant One Size Gold Plated Floral Bracelet₹594
Combo: 5 Pcs Multicolor Beaded Bracelets for Girls₹810+1,453more bracelets & banglesView on yellowchimes.com →
4. Jewels and Stones
Jewels and Stones is a jewelry retailer offering necklaces, earrings, rings, and modern jewelry pieces.
Like FUBS, most of its range is earrings and jewellery sets (75% vs 39% at FUBS), at a higher median price (₹255 vs ₹199).
Examples of what Jewels and Stones sells
Earrings
Kashmiri Danglers (Red)₹799
Kashmiri Danglers₹299
Gulab Set with Mang tikka₹2,799+178more earringsView on jewelsandstones.in →Jewellery sets
5. Voylla
Voylla sells imitation, artificial, and fashion jewellery online including earrings, necklaces, and bangles.
Like FUBS, a large part of its range is earrings and bracelets & bangles (45% vs 47% at FUBS), at a higher median price (₹639 vs ₹199).
Examples of what Voylla sells
Earrings
Sacred Symbols Dual Eye Chain Danglers₹4,139
Sacred Symbols Blue Eye Halo Studs₹3,749
Sacred Symbols Geometric Halo Studs₹2,279+4,197more earringsView on voylla.com →Bracelets & bangles
Sacred Symbols Textured Trio Bracelet₹3,179
Kundan Opulance White Pearl Floral Yellow Gold-Plated Bracelet₹1,019
Kundan Opulance Green CZ-Pearl Beaded Yellow Gold-Plated Bracelet₹1,139+1,170more bracelets & banglesView on voylla.com →
6. BeAbhika
Online store offering unique and handcrafted fashion and precious jewellery designs.
Like FUBS, a large part of its range is earrings and necklaces & chains (37% vs 38% at FUBS), at a higher median price (₹788 vs ₹199).
Examples of what BeAbhika sells
Earrings
Bolo Tara Rara Stud Earring₹473
True North Earrings₹5,050
Quiet Rebel Earrings₹3,200+232more earringsView on beabhika.com →
7. Lili Origin
Lili-Origin sells aesthetic, affordable jewellery.
Like FUBS, most of its range is earrings and bracelets & bangles (60% vs 47% at FUBS), at a higher median price (₹249 vs ₹199).
Examples of what Lili Origin sells
Earrings
The Insight Hoop₹249
Sculpted Pleat Studs₹199
Golden Pebble Earrings₹199+437more earringsView on liliorigin.com →
8. Vembley
Vembley is an online fashion jewellery store offering necklaces, earrings, bracelets and trendy styles.
Like FUBS, most of its range is earrings and bracelets & bangles (51% vs 47% at FUBS), at a higher median price (₹349 vs ₹199).
Examples of what Vembley sells
Earrings
Gold Plated Trendy Hoop Earrings Combo Set Stylish Earrings for Women & Girls₹399
Stylish Pink Crystal Floral Heart Stud Earrings Set for Women₹299
Amazing 11 Pair Combo Earrings Set for Women - Western & Traditional Wear₹299+598more earringsView on vembley.com →Bracelets & bangles
Black & White Yin Yang Beaded Couple Bracelets - Matching Heart Charm Set₹279
Black & White Beaded Couple Bracelet Set - Heart Charm Matching Bracelets₹299
Gold-Tone 6-Piece Stackable Heart Knot Floral Bracelet Set for Women₹329+136more bracelets & banglesView on vembley.com →
9. The Envy House
Everyday gold-plated jewellery brand offering necklaces, bracelets, charms, earrings, and rings for daily wear and statement styles.
Like FUBS, most of its range is earrings and bracelets & bangles (61% vs 47% at FUBS), at a higher median price (₹329 vs ₹199).
Examples of what The Envy House sells
10. Subhag Alankar
Subhag Alankar sells affordable trendy fashion jewelry including earrings, necklaces, bangles, bracelets, and rings for men and women.
Like FUBS, most of its range is earrings and bracelets & bangles (77% vs 47% at FUBS), at a higher median price (₹540 vs ₹199). Subhag Alankar accepts cash on delivery.
Examples of what Subhag Alankar sells
Earrings
Ivy Earring₹1,489
Tulip Earring₹1,489
Teak Huggie Earring₹1,489+307more earringsView on subhagalankar.com →
11. GRYTT
GRYTT creates waterproof men's jewelry from recycled 316L stainless steel with 18K gold or rhodium plating, designed for durability and hypoallergenic wear.
Like FUBS, most of its range is earrings and bracelets & bangles (57% vs 47% at FUBS), at a higher median price (₹699 vs ₹199). GRYTT accepts cash on delivery (with conditions).
Examples of what GRYTT sells
Earrings
3MM Ear Stud (Magnetic Non-Pierced)₹499
Onyx Ring (Black)₹999
Frosted Ring (Gold)₹999+25more earringsView on grytt.in →
12. Meera Jewellers
Wholesale and retail jewellery shop located in Chandni Chowk, Delhi.
Like FUBS, a large part of its range is earrings and bracelets & bangles (26% vs 47% at FUBS), at a lower median price (₹99 vs ₹199).
Examples of what Meera Jewellers sells
Earrings
GENTS RING EX PR 070 2023₹99
GENTS RING EX PR 060 2023₹99
GENTS RING EX PR 0110 2023₹99+94more earringsView on meerajewellers.co.in →
