12 Brands Like Plum Goodness: Competitors & Alternatives (Nov 2026)

The best-known Indian brands like Plum Goodness are Biotique, Earth Rhythm, Renee Cosmetics, and Dirty Good. They mostly sell skincare (similar to Plum Goodness), and their prices are close to Plum Goodness's ₹399 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Plum Goodness, including Bella Vita Organic, Mamaearth, Iris Cosmetics, and more.

The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.

1. Earth Rhythm

Eearthrhythm.com·Gurugram·14,466 branded searches / month

Earth Rhythm is India's first homegrown brand offering smart and safe skincare cosmetics.

Like Plum Goodness, it sells sunscreen and skincare, at a lower median price (₹320 vs ₹399).

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Examples of what Earth Rhythm sells

Sunscreen

Rosy Ritual Glow Mineral Sunscreen SPF 50 PA++++ 50g₹352Rosy Ritual Glow Sunstick SPF 50 PA ++++ 20g₹352Daily Dew Cooling Sunstick SPF 60 PA ++++ 20g₹384+12more sunscreenView on earthrhythm.com →

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Skincare

Bounce Back Barrier Repair Face Moisturizer with Almond Milk & Ceramides₹320Aloe Dew Oil & Acne Control Face wash with Salicylic Acid 100ml₹208Rose PDRN Collagen Barrier Repair Capsule Cream₹513+24more skincareView on earthrhythm.com →

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Hair care

CONDITIONING HAIR BUTTER WITH HIBISCUS₹288Hair Growth Serum with 3% Redensyl₹545HYDRATING MOISTURE LOCK SCALP COMPLEX₹394+8more hair careView on earthrhythm.com →

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2. Bella Vita Organic

Bbellavitaorganic.com·Mumbai·2,800 branded searches / month

Bella Vita Organic sells luxury perfumes and skincare products for men and women.

Like Plum Goodness, it sells skincare and perfume & fragrance, at a higher median price (₹575 vs ₹399).

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Examples of what Bella Vita Organic sells

Skincare

Hydrating Sunscreen SPF 50 PA++++ - 50ml (phonepe)₹199Hydrating Sunscreen SPF 50 PA++++ - 50ml (paytm)₹199Suncare De-Tan Sunscreen For Men₹249+100more skincareView on bellavitaorganic.com →

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Perfume & fragrance

Beast Mode Perfume Gift Set for Men₹549Fresh as the SKAI₹748Light & Dark Combo for Him and Her₹748+139more perfume & fragranceView on bellavitaorganic.com →

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Body care & bath

Elite Shower Gel - 500ml₹275GLAM Woman Shower Gel - 250ml (phonepe)₹299SENORITA Woman Shower Gel - 250ml (phonepe)₹299+90more body care & bathView on bellavitaorganic.com →

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3. Renee Cosmetics

Rreneecosmetics.in·Ahmedabad·13,626 branded searches / month

Beauty cosmetics brand focused on reinventing beauty offerings.

Like Plum Goodness, it sells skincare and perfume & fragrance, at a higher median price (₹439 vs ₹399). Renee Cosmetics accepts cash on delivery.

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Examples of what Renee Cosmetics sells

Skincare

RENEE Yours Truly Strobe Cream Combo₹670Cloudshine Lip Gloss & Disney Frozen Elsa Unicorn Makeup Kit Combo for Kids & Preteens by Princess by RENEE₹1,149RENEE Yours Truly Strobe Cream₹299+23more skincareView on reneecosmetics.in →

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Perfume & fragrance

RENEE Eau De Parfum Bloom₹479RENEE Oud Rituals Eau De Parfum- Set of 4 Long-Lasting Oud Perfumes For Men & Women₹825RENEE Luxury Perfume Gift Set Eau De Parfum- Set of 4 Long-Lasting Perfumes For Women₹825+24more perfume & fragranceView on reneecosmetics.in →

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Makeup

RENEE PRO HD 3-In-1 Long-Lasting Makeup Setting Spray₹599RENEE PRO HD 3-In-1 Primer₹519RENEE Stay With Me Matte Lip Crayon₹239+52more makeupView on reneecosmetics.in →

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4. Mamaearth

Mmamaearth.in·Gurugram·179,200 branded searches / month

Mamaearth sells natural, toxin-free skincare products certified by MadeSafe.

Like Plum Goodness, it sells skincare and shampoo, at a higher median price (₹499 vs ₹399).

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Examples of what Mamaearth sells

Skincare

Vitamin C Face Wash with Vitamin C and Turmeric for Skin Illumination - 100ml (Pack Of 2)₹570Rice Dewy Bright Face Wash With Rice Water & Niacinamide for Glass Skin - 100 ml₹285Vitamin C Face Wash with Vitamin C and Turmeric for Skin Illumination - 100ml₹285+240more skincareView on mamaearth.in →

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Shampoo

Healthy Hair Combo - 150ml + 400ml₹1,018Hair Fall Reduction Combo - 250ml + 250ml + 250ml₹1,347Onion Shampoo and Oil Combo - 250ml + 250ml₹948+61more shampooView on mamaearth.in →

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Lipstick

Moisture Matte Longstay Mini Lipstick- 0.7 g₹299Luxe Matte Longstay Lipstick Pack of 2 - The Luxe Edit₹1,799Moisture Matte LongStay Lipstick with Vitamin E & Avocado - 2g₹599+98more lipstickView on mamaearth.in →

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5. Clensta

Cclensta.com·Delhi·4,013 branded searches / month

Clensta is India's personal care brand offering nature-infused skin, hair, and wellness products backed by technology.

Like Plum Goodness, it sells sunscreen and skincare, at a higher median price (₹449 vs ₹399). Clensta accepts cash on delivery.

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Examples of what Clensta sells

Sunscreen

Sunscreen Body Lotion SPF 50 PA++++₹549Red Aloe Vera Ultra Matte Sunscreen with 1% Hyaluronic Acid and SPF 50 PA++++ UVA/UVB₹499Red Aloe Vera Daily Glow Sunscreen With 2% Niacinamide and SPF 50 PA++++₹349+2more sunscreenView on clensta.com →

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Skincare

Smooth Me: Leg and Thigh Serum Spray With 1% Salicylic Acid₹649Red Aloe Vera Exfoliating Face Scrub With 1% Glycolic Acid₹299Multani Mitti Face Wash With 1% Salicylic Acid₹249+11more skincareView on clensta.com →

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Hair care

Anti-Dandruff Power Combo₹900Anti-Dandruff Shampoo + Conditioner₹599Anti-Dandruff Hair Serum₹374+12more hair careView on clensta.com →

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6. Iris Cosmetics

Iiriscosmetics.biz·Ahmedabad·1,306 branded searches / month

IRIS Cosmetics offers cruelty-free and vegan makeup brushes and skincare products designed to work across all skin types.

Like Plum Goodness, it sells skincare and gift hampers & boxes, at a higher median price (₹929 vs ₹399). Iris Cosmetics accepts cash on delivery.

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Examples of what Iris Cosmetics sells

Glow & Pamper Gift Box₹3,099Moisture retaining Gel based cream₹1,208Miraculous Kumkumadi Oil₹2,324+2more skincareView on iriscosmetics.biz →

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7. Dirty Good

Ddirtygoodco.com·Noida·4,666 branded searches / month

Dirty Good sells natural and safe kids care products designed for gentle skin care for everyday use.

Like Plum Goodness, it sells shampoo and lip care, at a higher median price (₹450 vs ₹399).

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Examples of what Dirty Good sells

Shampoo

The First Splash₹999Dream Bath Duo₹699Splash & Shine Duo₹699+2more shampooView on dirtygoodco.com →

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Gift hampers & boxes

The Complete - 6-Piece Gift Set · Boys₹1,499The Complete - 6-Piece Gift Set · Girls₹1,499The Grand Gesture - 7-Piece Gift Set · Boys₹1,999+7more gift hampers & boxesView on dirtygoodco.com →

8. Pure Elements

Ppureelements.in·Pune·1,680 branded searches / month

Pure Elements is a natural beauty and personal care brand selling skincare, haircare, body care, men's care, wellness, and kids care products made from pure natural ingredients.

Like Plum Goodness, it sells skincare and perfume & fragrance, at a higher median price (₹650 vs ₹399).

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Examples of what Pure Elements sells

Skincare

Kumkumadi Saundarya Face Oil₹1,500Age Defying Advance Face Serum Vit C Hyluronic Acid₹1,500Age Defying Advance Night Cream with Vit C & Hyluronic Acid₹1,800+26more skincareView on pureelements.in →

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Perfume & fragrance

Bairagi Signature Perfume for Him₹1,290Malhar Signature Perfume for Him₹1,290Bahar Signature Perfume for Her₹1,290+38more perfume & fragranceView on pureelements.in →

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Deodorants & body mists

Royal Oudh Fragrant Body Mist₹750Madurai Jasmin Fragrant Body Mist₹750Gulab Roll On Atttar₹550+24more deodorants & body mistsView on pureelements.in →

All Indian brands that sell deodorants & body mists →

9. Keya Seth

Kkeyaseth.com·Kolkata·2,986 branded searches / month

Keya Seth Aromatherapy sells natural aromatherapy essential oils, organic skincare, and haircare products.

Like Plum Goodness, it sells skincare and makeup, at a higher median price (₹1,083 vs ₹399). Keya Seth accepts cash on delivery (with conditions).

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Examples of what Keya Seth sells

Skincare

Glutathione 10-Step Professional Facial Kit - Skin Radiance Ritual Set₹2,963Glycolic Brightening AHA Exfoliating Peel Clay Mask - Glowing₹1,480Salicylic Acne Defence BHA Exfoliating Peel Clay Mask - Glowing₹1,480+128more skincareView on keyaseth.com →

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Makeup

Schoolers Neutral Baby & Kids Stomach Pain Control Roll-On - Tummy Relief₹1,480Graineout Headache Reliever Roll-On for Migraine₹1,480Hot & Cold - Cold & Cough Reliever Roll-On for Runny Nose₹1,480+73more makeupView on keyaseth.com →

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Hair care

Surama’s Hair Care Ritual- Korean Red Ginseng Serum₹8,006Complete Hair Colour Combo - Black Shine Oil₹1,480Complete Hair Colour Combo - Black Shine Oil & Black Shine Pack₹949+61more hair careView on keyaseth.com →

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10. Innovist

Iinnovist.com·Gurugram·87,453 branded searches / month

Innovist sells science-backed personal care products including skincare, haircare, and suncare lines.

Like Plum Goodness, it sells skincare and shampoo, at a higher median price (₹698 vs ₹399). Innovist accepts cash on delivery (with conditions).

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Examples of what Innovist sells

Skincare

The Clear Skin Duo₹52910% Niacinamide Clarifying Face Serum for Hyperpigmentation & Dark Spots -10 ml₹26910% Niacinamide Clarifying Face Serum for Hyperpigmentation & Dark Spots - 30 ml₹629+38more skincareView on innovist.com →

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Shampoo

Anti-Hair Fall Shampoo With Adenosine & Peptides for Hair Fall Control - 750 ml₹1,422Anti Dandruff Shampoo with Salicylic Acid₹649Ultra Smoothing Shampoo With Niacinamide & Aloe Vera Extract - 250 ml₹1,399+34more shampooView on innovist.com →

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Hair care

Advanced Hair Growth Serum Spray with 5% Rosemary Extract₹735Hair Strength & Volume Duo₹799Hair Growth Dropper (30 ml) + Roll On (25 ml) Duo₹1,498+88more hair careView on innovist.com →

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11. Biotique

Bbiotique.com·Noida·23,146 branded searches / month

Biotique is an Ayurvedic beauty brand offering organic skin and hair care products.

Like Plum Goodness, it sells skincare and shampoo, at a similar median price (₹390 vs ₹399). Biotique accepts cash on delivery (with conditions).

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Examples of what Biotique sells

Skincare

FRUIT Brightening Depigmentation & Tan Removal Face Pack 100g (Pack of 2)₹690Bio Morning Nectar Nourishing Lotion 570ml (190ml x 3)₹638RICE WATER & NIACINAMIDE Gel Face Wash 100ml (Pack of 3)₹505+172more skincareView on biotique.com →

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Shampoo

Fresh Henna Colour Protect Shampoo & Conditioner - 650ml (Pack of 2)₹1,334Fresh Henna Colour Protect Shampoo & Conditioner - 340ml (Pack of 2)₹830Fresh Henna Colour Protect Shampoo & Conditioner - 190ml (Pack of 2)₹480+67more shampooView on biotique.com →

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Makeup

Magikisses Lip Balm 4gm - BERRY CRUSH₹199Magikisses Lip Balm 4gm - Peach It₹199Natural Makeup Magicliner₹120+35more makeupView on biotique.com →

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12. Iba Cosmetics

Iibacosmetics.com·Ahmedabad·2,240 branded searches / month

Iba Cosmetics is India's vegan, halal-certified, cruelty-free and PETA-certified beauty and cosmetics brand.

Like Plum Goodness, it sells skincare and makeup, at the same ₹399 median price. Iba Cosmetics accepts cash on delivery.

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Examples of what Iba Cosmetics sells

Skincare

Iba Ubtan Sunscreen SPF 50 PA++++₹399Iba Ubtan Lip Balm + Ubtan Sunscreen Combo₹507Iba Makeup Removing Cleansing Balm₹399+24more skincareView on ibacosmetics.com →

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Makeup

Iba Mini Makeup Essentials Kit₹645Iba Travel Friendly Makeup & Fragrance Set₹697Iba Perfect Base Primer + Foundation + Compact Combo₹705+67more makeupView on ibacosmetics.com →

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Lipstick

Iba Matte Forever Non Transfer Lipstick - 13 Pick Me Up₹399Iba Matte Forever Non Transfer Lipstick - 14 Friends Forever₹399Iba Matte Forever Non Transfer Lipstick - 12 Dinner Date₹399+80more lipstickView on ibacosmetics.com →

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