11 Brands Like Emori: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Emori are Babita Agrawal Jewellery, True Diamond, Limelight Diamonds, and Amrapali Jewels. They mostly sell rings, earrings and pendants (similar to Emori), and their median prices range from ₹47,132 to ₹146,080 (Emori's is ₹49,102). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Emori, including Evol Jewels, Aurya Diamonds, Purecarat, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Limelight Diamonds
Jewellery brand specializing in lab-grown CVD diamond pieces offering sustainable luxury diamond collections.
Like Emori, most of its range is rings and earrings (69% vs 37% at Emori), at a similar median price (₹47,132 vs ₹49,102). Limelight Diamonds accepts cash on delivery.
Examples of what Limelight Diamonds sells
Pendants & charms
2. Evol Jewels
Evol Jewels is a direct-to-consumer jewellery brand specializing in certified lab-grown diamond jewellery with ethical sourcing and modern craftsmanship.
Like Emori, most of its range is rings and earrings (68% vs 37% at Emori), at a higher median price (₹85,333 vs ₹49,102).
Examples of what Evol Jewels sells
Pendants & charms
3. Firefly Diamonds
Firefly Diamonds sells ethically grown lab-created diamond jewellery handcrafted by master artisans using renewable energy.
Like Emori, most of its range is rings and earrings (77% vs 37% at Emori), at a higher median price (₹79,047 vs ₹49,102).
Examples of what Firefly Diamonds sells
Pendants & charms
4. Aurya Diamonds
Aurya Diamonds sells certified diamond jewellery including rings and earrings online.
Like Emori, most of its range is rings and earrings (63% vs 37% at Emori), at a higher median price (₹112,949 vs ₹49,102).
Examples of what Aurya Diamonds sells
Pendants & charms
5. True Diamond
Sells 100% certified lab-grown diamond rings with Portuguese cut, offering lifetime buyback, exchange, and warranty.
Like Emori, most of its range is rings and earrings (76% vs 37% at Emori), at a higher median price (₹80,048 vs ₹49,102).
Examples of what True Diamond sells
Pendants & charms
6. Purecarat
Lab-grown diamond jewellery manufacturer offering IGI-certified CVD diamonds and BIS-hallmarked gold rings, earrings, pendants, and bracelets.
Like Emori, most of its range is rings and earrings (77% vs 37% at Emori), at a similar median price (₹49,662 vs ₹49,102).
Examples of what Purecarat sells
Pendants & charms
7. Lukson
Lukson offers certified lab-grown diamond and gold vermeil jewellery including earrings, rings, and necklaces.
Like Emori, a large part of its range is rings and earrings (27% vs 37% at Emori), at a lower median price (₹21,249 vs ₹49,102).
Examples of what Lukson sells
Necklaces & chains
All Indian brands that sell necklaces & chains →8. Avira Diamonds
Avira Diamonds is India's finest lab-grown diamond jewellery brand offering sustainable and elegant pieces.
Like Emori, most of its range is rings and earrings (54% vs 37% at Emori), at a higher median price (₹68,209 vs ₹49,102).
Examples of what Avira Diamonds sells
Pendants & charms
9. Babita Agrawal Jewellery
BAJ is a premier jewellery shop and manufacturer in Mumbai specializing in handcrafted polki jewellery and certified diamonds.
Like Emori, most of its range is rings and earrings (64% vs 37% at Emori), at a higher median price (₹132,050 vs ₹49,102).
Examples of what Babita Agrawal Jewellery sells
Pendants & charms
10. Ivana Jewels
Sells handcrafted lab-grown diamond jewellery online and through physical stores in multiple Indian cities.
Like Emori, most of its range is rings and earrings (86% vs 37% at Emori), at a higher median price (₹82,087 vs ₹49,102).
Examples of what Ivana Jewels sells
Bracelets & bangles
All Indian brands that sell bracelets & bangles →11. Amrapali Jewels
Amrapali Jewels is a jewellery brand inspired by the historical figure Amrapali, symbolizing beauty, grace, and inspiration.
Like Emori, most of its range is rings and earrings (58% vs 37% at Emori), at a higher median price (₹146,080 vs ₹49,102).


































































































