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12 Brands Like Vastramay: Competitors & Alternatives (Sept 2026)

The best-known Indian brands like Vastramay are Aachho, Mulmul, Misri, and Saundh. They mostly sell kurta sets, kurtas and men's ethnic wear (similar to Vastramay), and their median prices range from ₹2,672 to ₹15,500 (Vastramay's is ₹5,637). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Vastramay, including The House of Indu, Gharana India, Shivani Bhargava, and more.

The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.

1. Mulmul

Mshopmulmul.comDelhi13,720 branded searches / month

Mulmul sells luxurious Indian ethnic wear including kurta sets and lehengas with intricate embroidery and premium fabrics.

Like Vastramay, most of its range is kurta sets and kurtas & kurtis (53% vs 64% at Vastramay), at a higher median price (₹9,695 vs ₹5,637).

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2. The House of Indu

Tthehouseofindu.comIndore1,493 branded searches / month

Single-brand retailer selling premium ethnic wear for women including kurta sets, casual wear, festive wear and wedding wear.

Like Vastramay, most of its range is kurta sets and kurtas & kurtis (68% vs 64% at Vastramay), at a lower median price (₹2,570 vs ₹5,637). The House of Indu accepts cash on delivery.

3. Dimple Design Studio

Ddimpledesignstudio.comJaipur2,613 branded searches / month

Sells exclusive women's kurtas and suit sets in various fabrics at affordable prices with cash-on-delivery option.

Like Vastramay, most of its range is kurta sets and kurtas & kurtis (53% vs 64% at Vastramay), at a lower median price (₹2,499 vs ₹5,637).

4. Gharana India

Ggharanaindia.comHyderabad373 branded searches / month

Gharana India sells handcrafted Chikankari suits and cotton co-ord sets for women.

Like Vastramay, most of its range is kurta sets and kurtas & kurtis (71% vs 64% at Vastramay), at a lower median price (₹2,599 vs ₹5,637).

5. UrbanStree

Uurbanstree.comJaipur2,706 branded searches / month

UrbanStree sells ready-to-wear Lehenga Sets that blend traditional and modern luxury outfits.

Like Vastramay, most of its range is kurta sets and sarees (80% vs 56% at Vastramay), at a higher median price (₹10,880 vs ₹5,637). UrbanStree accepts cash on delivery.

6. Shivani Bhargava

Sshivanibhargava.inDelhi1,306 branded searches / month

Shivani Bhargava offers designer ethnic wear for women, including kurtas, co-ord sets, dresses, sarees, tunics, and kaftans sold online.

Like Vastramay, a large part of its range is kurta sets and kurtas & kurtis (44% vs 64% at Vastramay), at a higher median price (₹11,880 vs ₹5,637). Shivani Bhargava accepts cash on delivery.

7. Aachho

Aaachho.comJaipur20,533 branded searches / month

An ethnic wear brand selling Indian ethnic wear online for women and girls.

Like Vastramay, a large part of its range is kurta sets and sarees (41% vs 56% at Vastramay), at a lower median price (₹2,672 vs ₹5,637). Aachho accepts cash on delivery.

See brands like Aachho →

8. Spring Soul

Sspringsoul.inGurugram746 branded searches / month

Spring Soul offers sustainable, handcrafted women's and men's fashion using traditional Indian fabrics like Ajrakh, Bandhani, Cotton, and Chanderi.

Like Vastramay, a large part of its range is kurta sets and kurtas & kurtis (46% vs 64% at Vastramay), at a lower median price (₹3,360 vs ₹5,637). Spring Soul accepts cash on delivery.

9. Saundh

Ssaundh.comSurat3,826 branded searches / month

Saundh sells modern ethnic wear and luxury occasion wear including designer kurta sets and festive outfits for women and men.

Like Vastramay, a large part of its range is kurta sets and kurtas & kurtis (40% vs 64% at Vastramay), at a higher median price (₹8,495 vs ₹5,637).

10. Taruni

Ttaruni.inSecunderabad2,426 branded searches / month

Online retailer of traditional and ethnic dresses for women and kids in India.

Like Vastramay, most of its range is kurta sets and kurtas & kurtis (75% vs 64% at Vastramay), at a lower median price (₹3,590 vs ₹5,637).

11. Misri

Mmisri.inDelhi4,106 branded searches / month

Misri is a destination for ethnic exuberance and traditional wear.

Like Vastramay, most of its range is kurta sets and dresses (68% vs 45% at Vastramay), at a higher median price (₹15,500 vs ₹5,637). Misri accepts cash on delivery (with conditions).

12. Label Madhuri Thakkar

Llabelmadhurithakkar.comPune466 branded searches / month

Label Madhuri Thakkar sells designer Indian ethnic wear for women, including kurta sets, co-ord sets, kurtis, dresses, and sharara sets.

Like Vastramay, most of its range is kurta sets and kurtas & kurtis (74% vs 64% at Vastramay), at a lower median price (₹2,490 vs ₹5,637). Label Madhuri Thakkar accepts cash on delivery.

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