12 Brands Like Mulmul: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Mulmul are Vastramay, Label S4U, Alaya by Stage 3, and Misri. They mostly sell kurta sets, kurtas and dupattas, stoles (similar to Mulmul), and their median prices range from ₹4,299 to ₹15,500 (Mulmul's is ₹9,695). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Mulmul, including Shivani Bhargava, House of AAS, Dohr India, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Misri
Misri is a destination for ethnic exuberance and traditional wear.
Like Mulmul, most of its range is kurta sets and co-ord sets (72% vs 51% at Mulmul), at a higher median price (₹15,500 vs ₹9,695). Misri accepts cash on delivery (with conditions).
Examples of what Misri sells
Kurta sets
Rust Dabka Long Yoke Mallika Drape Skirt Set₹28,500
Red Resham and Dori Hand Embroidered Mallika Cape Set₹39,500
Powder Pink Dabka Long Yoke Mallika Kurta Set₹26,999+300more kurta setsView on misri.in →
2. Shivani Bhargava
Shivani Bhargava offers designer ethnic wear for women, including kurtas, co-ord sets, dresses, sarees, tunics, and kaftans sold online.
Like Mulmul, a large part of its range is kurta sets and kurtas & kurtis (44% vs 53% at Mulmul), at a higher median price (₹11,880 vs ₹9,695). Shivani Bhargava accepts cash on delivery.
Examples of what Shivani Bhargava sells
Kurta sets
GREEN SHORT CHOGA WITH FARSHI SALWAR SET₹20,680
Dil-kash Red Chanderi Front and Back Floral embroidery with side pleats and Gold Block print Kurta set₹17,600
Dil-kash Red Chanderi V-neck Floral Cut-work embroidery with Gold Polka Kurta full set of 3₹17,050+427more kurta setsView on shivanibhargava.in →Kurtas & kurtis
Dil-kash Pink Chanderi Kurta with Long Yoke Floral Embroidery On Polka₹16,170
Dil-kash Sage Green Chanderi Kurta with Long Yoke Floral Embroidery On Polka₹16,170
Dil-kash Red Chanderi V-neck Floral Cut-work embroidery with Gold Polka Kurta₹13,750+100more kurtas & kurtisView on shivanibhargava.in →
3. Saundh
Saundh sells modern ethnic wear and luxury occasion wear including designer kurta sets and festive outfits for women and men.
Like Mulmul, a large part of its range is kurta sets and co-ord sets (49% vs 51% at Mulmul), at a lower median price (₹8,495 vs ₹9,695).
Examples of what Saundh sells
Kurta sets
Vayu Zari Grey Anarkali Set with Dupatta₹13,995
Gulnaar Kurta Set with Dupatta - Red₹22,995
Kashi kurta set -Blue₹8,995+202more kurta setsView on saundh.com →
4. House of AAS
House of AAS sells handcrafted luxury apparel with unique fabrics and designs sourced across India, offering everyday casuals and occasion wear.
Like Mulmul, most of its range is kurta sets and co-ord sets (97% vs 51% at Mulmul), at a higher median price (₹22,000 vs ₹9,695).
Examples of what House of AAS sells
5. Vastramay
Premium ethnic wear brand established in 2015 selling men's kurta sets, sherwanis, and Indo-western outfits online across India.
Like Mulmul, most of its range is kurta sets and kurtas & kurtis (64% vs 53% at Mulmul), at a lower median price (₹5,637 vs ₹9,695). Vastramay accepts cash on delivery.
Examples of what Vastramay sells
Kurta sets
Boy's Dark Green Silk-Blend Embroidered Knee Length Kurta and Pyjama Set₹2,997
Boy's Orange Cotton Printed Knee Length Kurta and Pyjama Set₹2,997
Boy's Navy Blue Cotton Printed Knee Length Kurta and Pyjama Set₹2,997+326more kurta setsView on vastramay.com →
6. Dohr India
Designer Indian ethnic wear brand for women offering festive and everyday traditional clothing.
Like Mulmul, most of its range is kurta sets and co-ord sets (86% vs 51% at Mulmul), at a higher median price (₹15,238 vs ₹9,695). Dohr India accepts cash on delivery (with conditions).
Examples of what Dohr India sells
Kurta sets
Shiveeka Nirula In Zora Yellow Mirror Work Silk Chanderi Handcrafted A-Line Kurta Set₹22,598
Vanya Bahl In Samara Pink Cotton-Silk Chanderi Choga Set₹11,328
Kamya Gupta In Avena Yellow Mirror Work Jacquard Handcrafted Kurta Set₹18,918+469more kurta setsView on dohrindia.com →Co-ord sets
Tanya Sharma In Alaya Soft Pink Embroidered Handcrafted Cotton Linen Co-ord Set₹9,628
Tanya Sharma In Sama Blue Embroidered Yarn Dyed Handcrafted Co-ord Set₹9,628
Roohimarjara in Niya Pink Embroidered Handcrafted Cotton Linen Co-ord Set₹11,583+59more co-ord setsView on dohrindia.com →Sarees
Itika Arrora in Adira Mustard Floral Printed Luxe Organza Saree₹31,452
Shivangini Rathore in Adira Turquiose Floral Printed Luxe Organza Saree₹31,452
Amy Chhabra In ANCHAL BRICK RED FLORAL PRINTED HANDCRAFTED ORGANZA SAREE₹22,598+48more sareesView on dohrindia.com →7. Label S4U
Label S4U sells designer ethnic, Indo-western, and festive wear including kurtis, sarees, shararas, co-ord sets, and gowns for women.
Like Mulmul, most of its range is kurta sets and co-ord sets (57% vs 51% at Mulmul), at a lower median price (₹4,299 vs ₹9,695). Label S4U accepts cash on delivery.
Examples of what Label S4U sells
Kurta sets
Olive Embellished A-Line Suit Set₹5,499
Metallic Brown Embellished Suit Set₹6,499
Blue Spark Handwork Suit Set₹5,499+148more kurta setsView on label-s4u.com →
8. Studio Nirjara
Studio Nirjara is a slow fashion and textiles brand that celebrates artisanal heritage through ethically produced clothing and textiles.
Like Mulmul, a large part of its range is kurta sets and dupattas, stoles & shawls (37% vs 52% at Mulmul), at a higher median price (₹14,500 vs ₹9,695).
Examples of what Studio Nirjara sells
Kurta sets
Grey Arzin Kurta set with Sitara Odhani₹34,000
Grey Arzin Kurta set₹26,500
Grey ambar kurta with Sitara Odhani₹26,350+105more kurta setsView on studionirjara.com →
9. Gulabo Jaipur
Online retailer specializing in ethnic festive wear including Bandhej, Anarkali, and Kurtis from Jaipur.
Like Mulmul, a large part of its range is kurta sets and co-ord sets (41% vs 51% at Mulmul), at a lower median price (₹5,400 vs ₹9,695). Gulabo Jaipur accepts cash on delivery (with conditions).
Examples of what Gulabo Jaipur sells
Kurta sets
Kayal Blue Kurta Set With Voil Dupatta₹4,500
Khushi Blue Straight Set₹5,000
Mustard Leheriya Straight Set₹4,200+177more kurta setsView on gulabojaipur.com →
10. Begum Pret
Begum Pret sells Indian wear apparel.
Like Mulmul, most of its range is kurta sets and sarees (80% vs 46% at Mulmul), at a higher median price (₹23,500 vs ₹9,695).
Examples of what Begum Pret sells
Kurta sets
Shivami Jain in Navratna Kurta Set₹34,500
Manmeet in Afsana Kalidar₹34,200
Ikai Kurta Set₹23,500+308more kurta setsView on begumpret.com →
11. Alaya by Stage 3
Women's clothing brand curating trendy kurtas, dresses, tops, saris and bottoms styled by designers and influencers.
Like Mulmul, a large part of its range is kurta sets and co-ord sets (40% vs 51% at Mulmul), at a lower median price (₹4,550 vs ₹9,695).
Examples of what Alaya by Stage 3 sells
Kurta sets
Alaya Resham Blue cami kurta set₹3,465
Alaya Resham Lime cami kurta set₹3,465
Mehfil Sunflower Kurta Set₹2,799+85more kurta setsView on alayabystage3.com →
12. Nirvair
Nirvair is a fashion brand offering ethereal and elegant apparel.
Like Mulmul, most of its range is kurta sets and co-ord sets (54% vs 51% at Mulmul), at a higher median price (₹17,500 vs ₹9,695).
Examples of what Nirvair sells
Kurta sets
Amreen Pink Anarkali Kurta Set₹26,000
Amreen Blue Anarkali Kurta Set₹26,000
Amreen Green Anarkali Kurta Set₹26,000+117more kurta setsView on shopnirvair.com →
