11 Brands Like Asiana Couture: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Asiana Couture are Abhinav Mishra, Rimple & Harpreet, Aisha Rao, and Marwar Couture. They mostly sell lehengas, anarkalis and sarees (similar to Asiana Couture), and their median prices range from ₹146,900 to ₹800,000 (Asiana Couture's is ₹348,099). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Asiana Couture, including Jigar & Nikita, House of Sikka, Mayyur Girotra, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Marwar Couture
Handcrafted luxury bridal lehengas and designer dresses blending Royal heritage with contemporary design.
Like Asiana Couture, most of its range is lehengas and anarkalis (81% vs 59% at Asiana Couture), at a higher median price (₹800,000 vs ₹348,099).
2. Jigar & Nikita
Contemporary Indian bridal couture designed by Mumbai-based designers offering nuanced, handcrafted wedding wear.
Like Asiana Couture, most of its range is lehengas (62% vs 54% at Asiana Couture), at a lower median price (₹143,640 vs ₹348,099). Jigar & Nikita accepts cash on delivery.
Examples of what Jigar & Nikita sells
Lehengas
Siam-e-Shaahi Lehenga Set₹253,000
Coral Shimmer Lehenga Set₹195,000
Ethereal East Lehenga Set₹453,800+158more lehengasView on jigarnikita.com →Men's ethnic wear
3. Pitambara
A designer fashion brand offering womenswear and menswear collections.
Like Asiana Couture, most of its range is lehengas and anarkalis (87% vs 59% at Asiana Couture), at a similar median price (₹340,000 vs ₹348,099).
Examples of what Pitambara sells
4. House of Sikka
Bridal and occasion wear brand offering custom-crafted designer lehengas, gowns for brides and bridesmaids, and luxury non-bridal outfits.
Like Asiana Couture, most of its range is lehengas and anarkalis (65% vs 59% at Asiana Couture), at a lower median price (₹231,449 vs ₹348,099).
5. Mishru
Contemporary Indian luxury label specializing in intricately embroidered bridal, festive, and pret wear with modern silhouettes.
Like Asiana Couture, a large part of its range is lehengas and sarees (48% vs 56% at Asiana Couture), at a lower median price (₹188,000 vs ₹348,099).
Examples of what Mishru sells
Lehengas
Cosmos Lehenga Set₹625,000
Cressida Skirt set₹490,000
Ashi Cape set₹525,000+280more lehengasView on mishru.com →
6. Mayyur Girotra
Designer fashion brand offering bridalwear, couture, womenswear, and menswear featuring lehengas, kurtas, gararas, and embroidery suits in traditional Patola, Bandhani, and Gota styles.
Like Asiana Couture, a large part of its range is lehengas and anarkalis (39% vs 59% at Asiana Couture), at a lower median price (₹149,600 vs ₹348,099).
Examples of what Mayyur Girotra sells
7. Aisha Rao
Aisha Rao offers luxury handcrafted Indian couture featuring appliqué, rich embroidery, and vibrant fabrics designed for modern women.
Like Asiana Couture, a large part of its range is lehengas and sharara & gharara sets (36% vs 56% at Asiana Couture), at a lower median price (₹146,900 vs ₹348,099).
Examples of what Aisha Rao sells
Lehengas
Rabia - purple raw silk lehenga-RTS₹317,700
Mehroon - dodger blue raw silk Lehenga-RTS₹359,100
Bryelle - Rosso corsa red Tulle Lehenga-RTS₹325,900+337more lehengasView on aisharao.com →
8. Shyamal & Bhumika
Leading Indian fashion designer duo specializing in couture collections that revive traditional Indian crafts and artisan techniques.
Like Asiana Couture, most of its range is lehengas and sarees (52% vs 56% at Asiana Couture), at a lower median price (₹180,000 vs ₹348,099).
Examples of what Shyamal & Bhumika sells
Lehengas
The Vanya Lehenga with Bandhani Dupatta and Tulle Head Veil₹400,000
The Vanya Lehenga with silk dupion dupatta₹395,000
The Mayur Sharara₹290,000+361more lehengasView on shyamalandbhumika.com →
9. Abhinav Mishra
Designer brand celebrating Indian craftsmanship and traditional arts, creating contemporary clothing for the modern Indian woman.
Like Asiana Couture, its range includes lehengas and sharara & gharara sets (19% vs 56% at Asiana Couture), at a lower median price (₹210,000 vs ₹348,099).
Examples of what Abhinav Mishra sells
10. Suneet Varma
Suneet Varma fashion brand.
Like Asiana Couture, a large part of its range is lehengas and sharara & gharara sets (30% vs 56% at Asiana Couture), at a lower median price (₹245,000 vs ₹348,099).
Examples of what Suneet Varma sells
Lehengas
Red Embroidered Lehenga Set₹2,250,000
Ivory Embellished Corset Lehenga₹1,850,000
Embellished Lehenga & Off-Shoulder Blouse₹1,450,000+74more lehengasView on suneetvarma.in →
11. Rimple & Harpreet
Rimple & Harpreet offers luxury couture bridal and occasion wear with personalized consultation services.
Like Asiana Couture, a large part of its range is lehengas and anarkalis (29% vs 59% at Asiana Couture), at a lower median price (₹179,000 vs ₹348,099).
Examples of what Rimple & Harpreet sells
Lehengas
Red & Ivory Embroidered Georgette Lehenga₹448,000
Deep Red Floral Embroidered Lehenga₹784,000
Deep Crimson Embroidered Georgette Lehenga₹442,500+341more lehengasView on rimpleandharpreet.com →
