12 Brands Like Label S4U: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Label S4U are Aachho, Mulmul, Lakshita, and Saanjh. They mostly sell kurta sets, co-ord sets and anarkalis (similar to Label S4U), and their median prices range from ₹1,891 to ₹9,695 (Label S4U's is ₹4,299). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Label S4U, including Kamodinee, Autumn Lane, Vastramaniaa, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Saanjh
Saanjh sells festive, casual, and wedding-ready wear for women at affordable prices.
Like Label S4U, a large part of its range is co-ord sets and kurta sets (41% vs 57% at Label S4U), at a lower median price (₹1,999 vs ₹4,299).
Examples of what Saanjh sells
Co-ord sets
Pink Pure Flex Cotton Handwork Polkha dots Co-ords set₹1,499
Parrot Green Pure Flex Cotton Handwork Polkha dots Co-ords set₹1,499
Women's Green Geometric Printed Pure Flex Cotton Co-ord Set₹1,099+35more co-ord setsView on saanjh.in →Kurta sets
Graceful Off White Floral Printed Pure Cotton Kurta set₹1,399
Women's Black Silk Blend Embroidered Sharara set with dupatta₹2,199
Women's Wine Silk Blend Embroidered Sharara set with dupatta₹2,199+30more kurta setsView on saanjh.in →Kurtas & kurtis
Women’s Brown Printed Pure Cotton Straight Kurta with Strap|| Sleevless Kurta with Side Slite₹899
Women’s Red Printed Pure Cotton Straight Kurta with Strap|| Sleevless Kurta with Side Slite₹899
Women’s Blue Printed Pure Cotton Straight Kurta with Strap|| Sleevless Kurta with Side Slite₹899+14more kurtas & kurtisView on saanjh.in →2. Kamodinee
Kamodinee sells designer suits, cotton kurta sets, traditional dresses, and casual kurtis for women.
Like Label S4U, most of its range is kurta sets and co-ord sets (79% vs 57% at Label S4U), at a lower median price (₹3,150 vs ₹4,299).
Examples of what Kamodinee sells
3. Alaya by Stage 3
Women's clothing brand curating trendy kurtas, dresses, tops, saris and bottoms styled by designers and influencers.
Like Label S4U, a large part of its range is kurta sets and co-ord sets (40% vs 57% at Label S4U), at a similar median price (₹4,550 vs ₹4,299).
Examples of what Alaya by Stage 3 sells
Kurta sets
Alaya Resham Blue cami kurta set₹3,465
Alaya Resham Lime cami kurta set₹3,465
Mehfil Sunflower Kurta Set₹2,799+85more kurta setsView on alayabystage3.com →
4. Autumn Lane
Autumn Lane Clothing is an online ethnic wear store specializing in traditional clothing for women.
Like Label S4U, most of its range is kurta sets and co-ord sets (83% vs 57% at Label S4U), at a lower median price (₹2,550 vs ₹4,299). Autumn Lane accepts cash on delivery (with conditions).
Examples of what Autumn Lane sells
Kurta sets
Opela Taupe Full Work Suit Set₹4,500
Opela Plum Full Work Suit Set₹4,500
Avira Sunglow Festive Kurta Pant Set₹2,625+1,882more kurta setsView on autumnlane.in →
5. Mulmul
Mulmul sells luxurious Indian ethnic wear including kurta sets and lehengas with intricate embroidery and premium fabrics.
Like Label S4U, most of its range is kurta sets and co-ord sets (51% vs 57% at Label S4U), at a higher median price (₹9,695 vs ₹4,299).
Examples of what Mulmul sells
Kurta sets
Aviya Supima Cotton Yellow Kurta With Farshi Salwar₹9,560
Zoa Supima Cotton Yellow Kurta With Viona White Farshi Salwar₹11,610
Zoa Supima Cotton Pink Kurta With Viona White Farshi Salwar₹11,610+2,184more kurta setsView on shopmulmul.com →
6. Vastramaniaa
Single-brand retailer specializing in stylish women's ethnic wear including kurtas, co-ord sets, anarkalis, and festive outfits.
Like Label S4U, most of its range is kurta sets and co-ord sets (67% vs 57% at Label S4U), at a lower median price (₹1,850 vs ₹4,299). Vastramaniaa accepts cash on delivery.
Examples of what Vastramaniaa sells
Kurta sets
Fuchsia Pink Rayon Kurta Set₹1,850
Teal Schiffli Embroidered Peplum Kurta with White Farshi Salwar₹2,350
Hot Pink Shibori Bandhani Print Kurta with Farshi Salwar Set₹2,150+48more kurta setsView on vastramaniaa.com →
7. Aachho
An ethnic wear brand selling Indian ethnic wear online for women and girls.
Like Label S4U, a large part of its range is kurta sets and co-ord sets (39% vs 57% at Label S4U), at a lower median price (₹2,672 vs ₹4,299). Aachho accepts cash on delivery.
Examples of what Aachho sells
Kurta sets
Soma Green Embroidered Chanderi Suit Set₹7,199
Indu Black Embroidered Chanderi Suit Set₹6,599
Tripura Yellow Embroidered Tie- Dye Chanderi Suit Set₹8,999+608more kurta setsView on aachho.com →
8. Kelaayah
Kelaayah designs and sells handcrafted women's clothing with thoughtfully chosen colors and graceful cuts, blending emotion and imagination into each ensemble.
Like Label S4U, most of its range is kurta sets and co-ord sets (53% vs 57% at Label S4U), at a higher median price (₹12,870 vs ₹4,299). Kelaayah accepts cash on delivery.
Examples of what Kelaayah sells
Kurta sets
Tanishka Short Gathered Kurta with Garara and Chinnon Dupatta₹16,887
Butterfly Noor Set₹8,450
Satin Tassel Kurta Set₹5,200+55more kurta setsView on kelaayah.com →
9. Lakshita
Lakshita is an ethnic wear brand offering size-inclusive suit sets, co-ords, dresses, and shirts with premium fabrics and exquisite embroidery.
Like Label S4U, a large part of its range is kurta sets and co-ord sets (48% vs 57% at Label S4U), at a lower median price (₹1,891 vs ₹4,299). Lakshita accepts cash on delivery (with conditions).
Examples of what Lakshita sells
Kurta sets
Inaya Scarlet Maroon Embroidered Kurta Set₹4,995
Aayat Subtle Brown Embroidered Kurta Set₹4,495
Aayat Silver Grey Embroidered Kurta Set₹4,495+446more kurta setsView on lakshita.com →
10. Nazakat Jaipur
Nazakat Jaipur offers handcrafted ethnic and Indo-Western women's wear including designer kurtis, festive ensembles, and fusion styles for weddings and celebrations.
Like Label S4U, a large part of its range is kurta sets and co-ord sets (41% vs 57% at Label S4U), at a higher median price (₹6,475 vs ₹4,299).
Examples of what Nazakat Jaipur sells
Kurta sets
Mul Chanderi - SUKOON Set₹4,250
Mul Chanderi Angrakha Suit Set₹6,250
Mul Chanderi - Mul Inaaya Suit Sets₹4,750+13more kurta setsView on nazakatjaipur.com →
11. Sabhyata
Sabhyata offers Indian ethnic wear for men and women available for online purchase.
Like Label S4U, most of its range is kurta sets and co-ord sets (67% vs 57% at Label S4U), at a lower median price (₹1,979 vs ₹4,299). Sabhyata accepts cash on delivery.
Examples of what Sabhyata sells
Kurta sets
Orange Printed Kurta 3 Pcs Set₹1,479
Beige Printed Kurta 3 Pcs Set₹1,999
Purple Embroidered Kurta 3 Pcs Set₹1,839+716more kurta setsView on sabhyataclothing.com →
12. Ganga Fashions
Ganga Fashions sells designer kurta sets, co-ord sets, and ethnic dresses with 25+ years of craftsmanship.
Like Label S4U, most of its range is kurta sets and co-ord sets (90% vs 57% at Label S4U), at a higher median price (₹9,893 vs ₹4,299). Ganga Fashions accepts cash on delivery (with conditions).
