12 Brands Like Aachho: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Aachho are Libas, Kisah, Vastramay, and Mulmul. They mostly sell kurta sets, sarees and co-ord sets (similar to Aachho), and their median prices range from ₹1,549 to ₹9,695 (Aachho's is ₹2,672). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Aachho, including The Wishing Closet, Neelmii, Style Jaipur, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Mulmul
Mulmul sells luxurious Indian ethnic wear including kurta sets and lehengas with intricate embroidery and premium fabrics.
Like Aachho, most of its range is kurta sets and co-ord sets (51% vs 39% at Aachho), at a higher median price (₹9,695 vs ₹2,672).
Examples of what Mulmul sells
Kurta sets
Aviya Supima Cotton Yellow Kurta With Farshi Salwar₹9,560
Zoa Supima Cotton Yellow Kurta With Viona White Farshi Salwar₹11,610
Zoa Supima Cotton Pink Kurta With Viona White Farshi Salwar₹11,610+2,184more kurta setsView on shopmulmul.com →
2. The Wishing Closet
Handcrafted kids ethnic and western wear retailer offering custom pieces for newborns to 15 years with worldwide shipping.
Like Aachho, most of its range is kurta sets and co-ord sets (84% vs 39% at Aachho), at a lower median price (₹1,999 vs ₹2,672).
Examples of what The Wishing Closet sells
Kurta sets
Pink elephant print kurta set₹2,000
Blue flower print kurta set₹2,000
Pink flower print kurta set₹2,000+85more kurta setsView on thewishingcloset.com →
3. Fashor
Fashor offers a curated collection of ethnic wear, kurtis, kurta sets, dresses, gowns, and Indo-western outfits for women with over 3000 exclusive styles.
Like Aachho, most of its range is kurta sets and dresses (83% vs 36% at Aachho), at a lower median price (₹1,949 vs ₹2,672).
Examples of what Fashor sells
Kurta sets
Mustard Yellow Solid Cotton Straight Kurta Set with Ethnic Embroidery₹2,299
Taupe Solid Muslin Silk Straight Kurta Set with Floral Embroidered Yoke₹2,499
Sage Green Floral Print Cotton A-Line Pleated Kurta Set with Mirror Work₹2,499+3,214more kurta setsView on fashor.com →Dresses
Mustard Yellow Ethnic Floral Print Cotton A-Line Pleated Maxi Dress with Hand Embroidery₹2,499
Maroon Ethnic Floral Print Cotton A-Line Pleated Maxi Dress with Hand Embroidery₹2,499
Red Lotus Print Cotton Layered Cowled Maxi Dress with Coin Lace & V-Neck₹2,299+212more dressesView on fashor.com →Kurtas & kurtis
Pink Stripes Print Cotton Straight Kurta with Shirt Collar & Curved Hemline₹1,699
Green & White Striped Cotton Blend Straight Kurta with Shirt Collar & Side Tie-Up₹1,699
Mehndi Green Chanderi Silk Embroidered Straight Kurta₹1,299+619more kurtas & kurtisView on fashor.com →4. Neelmii
Luxury handcrafted ethnic wear brand offering handblock printed kurta sets, silk kurtis, and dresses made with organic dyes and artisanal craftsmanship.
Like Aachho, most of its range is kurta sets and shirts (85% vs 38% at Aachho), at a higher median price (₹3,780 vs ₹2,672).
Examples of what Neelmii sells
Kurta sets
Black Kurta Set - Sleeveless₹3,999
Maroon Kurta Set - Sleeveless₹3,999
3 Piece Royal Blue Sleeveless Cotton Kurta Set₹3,999+62more kurta setsView on neelmii.com →
5. Vastramay
Premium ethnic wear brand established in 2015 selling men's kurta sets, sherwanis, and Indo-western outfits online across India.
Like Aachho, most of its range is kurta sets and sarees (56% vs 41% at Aachho), at a higher median price (₹5,637 vs ₹2,672). Vastramay accepts cash on delivery.
Examples of what Vastramay sells
Kurta sets
Boy's Dark Green Silk-Blend Embroidered Knee Length Kurta and Pyjama Set₹2,997
Boy's Orange Cotton Printed Knee Length Kurta and Pyjama Set₹2,997
Boy's Navy Blue Cotton Printed Knee Length Kurta and Pyjama Set₹2,997+326more kurta setsView on vastramay.com →
6. Style Jaipur
Ethnic and traditional women's clothing retailer offering kurtis, kurta sets, palazzos, duppata sets, gowns, kaftans, anarkali dresses, and coordinated sets.
Like Aachho, most of its range is kurta sets and co-ord sets (79% vs 39% at Aachho), at a lower median price (₹1,099 vs ₹2,672).
Examples of what Style Jaipur sells
Kurta sets
Rust Orange Printed Muslin Kurta and Pant Set with Dupatta₹1,299
Pink Printed Muslin Kurta and Pant Set with Dupatta₹1,299
Mustard Printed Muslin Kurta and Pant Set with Dupatta₹1,299+395more kurta setsView on stylejaipur.com →
7. Kisah
Kisah sells curated ethnic wear for men and kids, including sherwanis, kurtas, and Indo-western styles blending tradition with contemporary design.
Like Aachho, most of its range is kurta sets and men's ethnic wear (55% vs 35% at Aachho), at a higher median price (₹4,948 vs ₹2,672).
Examples of what Kisah sells
Kurta sets
Mens Multicolor Cotton Print Kurta Wide Leg Pant Set₹6,748
Mens Mustard Cotton Print Kurta Wide Leg Pant Set₹6,748
Mens Multicolor Polyester Embroidery Zip Kurta Wide Leg Pant Set₹6,748+1,671more kurta setsView on kisah.in →Men's ethnic wear
8. The House of Indu
Single-brand retailer selling premium ethnic wear for women including kurta sets, casual wear, festive wear and wedding wear.
Like Aachho, most of its range is kurta sets and co-ord sets (68% vs 39% at Aachho), at a similar median price (₹2,570 vs ₹2,672). The House of Indu accepts cash on delivery.
Examples of what The House of Indu sells
Kurta sets
Sage Green Organza Embroidered 4-Piece Suit Set with Inner₹10,579
Grey Organza Chikankari Kurti with Bead Work & Organza Dupatta₹10,579
Beige Straight Kurta Set with Embroidered Chanderi Fabric₹2,008+89more kurta setsView on thehouseofindu.com →
9. Label S4U
Label S4U sells designer ethnic, Indo-western, and festive wear including kurtis, sarees, shararas, co-ord sets, and gowns for women.
Like Aachho, most of its range is kurta sets and co-ord sets (57% vs 39% at Aachho), at a higher median price (₹4,299 vs ₹2,672). Label S4U accepts cash on delivery.
Examples of what Label S4U sells
Kurta sets
Olive Embellished A-Line Suit Set₹5,499
Metallic Brown Embellished Suit Set₹6,499
Blue Spark Handwork Suit Set₹5,499+148more kurta setsView on label-s4u.com →
10. Vastraa
Premium cotton and silk clothing boutique offering sarees, kurtis, and ethnic wear for women with nationwide shipping.
Like Aachho, most of its range is kurta sets and sarees (63% vs 41% at Aachho), at a higher median price (₹5,400 vs ₹2,672).
Examples of what Vastraa sells
Kurta sets
green kurti set₹2,419
Pink Kurti₹4,320
Pink-White Fusion Kurti₹7,920+86more kurta setsView on vastraa.store →Sarees
Black Sequence Floral Saree with Mustard Frill₹8,999
Coffee Colored Drep Saree₹5,184
Chocolate Brown Saree₹5,181+12more sareesView on vastraa.store →Co-ord sets
Olive Green Designer Cord Set (Fabric: Cotton Silk)₹4,499
Yellow Tie-Dye Cotton Designer Cord Set - Stylish Summer Co-ord (Fabric: Cotton)₹4,499
Sky Blue Cotton Indo-Western Cord Set with Embroidery - Summer Fusion Wear (Fabric: Cotton)₹4,499+5more co-ord setsView on vastraa.store →11. Libas
Online retailer selling latest ethnic wear for women in India.
Like Aachho, most of its range is kurta sets and sarees (52% vs 41% at Aachho), at a lower median price (₹1,549 vs ₹2,672). Libas accepts cash on delivery (with conditions).
Examples of what Libas sells
Kurta sets
Gerua Grey Yoke Design Silk Blend Straight Suit Set With Dupatta₹1,399
White Printed Silk Straight Kurta With Dupatta₹1,899
Yellow Printed Rayon Straight Kurta With Palazzos₹1,219+4,688more kurta setsView on libas.in →
12. Label Madhuri Thakkar
Label Madhuri Thakkar sells designer Indian ethnic wear for women, including kurta sets, co-ord sets, kurtis, dresses, and sharara sets.
Like Aachho, most of its range is kurta sets and co-ord sets (77% vs 39% at Aachho), at a similar median price (₹2,490 vs ₹2,672). Label Madhuri Thakkar accepts cash on delivery.
Examples of what Label Madhuri Thakkar sells
Kurta sets
Rose Pink Mirror Muse Shimmer Tissue Suit₹3,690
Ivory Gold Mirror Muse Shimmer Tissue Suit₹3,690
Pista Green Mirror Muse Shimmer Tissue Suit₹3,690+1,202more kurta setsView on labelmadhurithakkar.com →
