12 Brands Like SHREE: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like SHREE are Farida Gupta, House of Kari, Rustorange, and Evara Clothing. They mostly sell kurtas, dresses and dupattas, stoles (similar to SHREE), and their median prices range from ₹899 to ₹3,129 (SHREE's is ₹1,076). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to SHREE, including Rajam Threads, Amukti, My Budget Store, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. SurtiSilk
A brand specializing in chikankari ethnic wear for women, offering kurtis, kurta-palazzo sets, gharara sets, and long kurtas for festive and everyday wear.
Like SHREE, most of its range is kurtas & kurtis and dresses (88% vs 31% at SHREE), at a higher median price (₹1,699 vs ₹1,076).
Examples of what SurtiSilk sells
Kurtas & kurtis
Royal Blue Georgette Chikankari Strappy Kurta Palazzo Dupatta Set₹1,699
Black Rayon Cotton Cutwork Chikankari Kurta Palazzo Set for Women₹1,699
Purple Rayon Cotton Cutwork Chikankari Kurta Palazzo Set for Women₹1,699+171more kurtas & kurtisView on surtisilk.com →Dresses
Red Japan Satin Silk Farshi Salwar Suit₹1,699
Women Solid Sleeveless Scoop Neck Kurta with Flared Palazzo & Dupatta - Festive Wear Co-ord Set₹2,499
Bollywood 90’s Vibe Three-Piece Georgette Silk Kurta Set with Chikankari Thread & Sequin Work₹2,499+29more dressesView on surtisilk.com →
2. Rajam Threads
Online retailer offering stylish short kurtis and handcrafted cotton collections combining comfort and fashion.
Like SHREE, most of its range is kurtas & kurtis and dresses (78% vs 31% at SHREE), at a lower median price (₹599 vs ₹1,076).
Examples of what Rajam Threads sells
Kurtas & kurtis
Amaya Red Long Kurti₹899
Amaya Blue Long Kurti₹899
Sanjh Red Short Kurti₹599+83more kurtas & kurtisView on rajamthreads.com →
3. Evara Clothing
Evara Clothing sells women's kurtis online in cotton and various styles including square neck, bell sleeve, and halter neck designs for office, college, and everyday wear.
Like SHREE, most of its range is kurtas & kurtis and trousers & pants (93% vs 24% at SHREE), at a lower median price (₹899 vs ₹1,076).
Examples of what Evara Clothing sells
4. Amukti
Amukti sells stylish women's kurtas online.
Like SHREE, most of its range is kurtas & kurtis and dresses (76% vs 31% at SHREE), at a lower median price (₹899 vs ₹1,076).
Examples of what Amukti sells
Kurtas & kurtis
Wine Floral Printed Straight Kurta₹1,299
Beige & Black Floral Printed Mandarin Collar Tunic₹899
Black & Beige Printed A Line Kurta₹1,299+314more kurtas & kurtisView on amukti.in →
5. House of Kari
Sells handcrafted chikankari, kashmiri, and printkari clothing made from premium fabrics like cotton, silk, rayon, modal and muslin.
Like SHREE, a large part of its range is kurtas & kurtis and dupattas, stoles & shawls (50% vs 27% at SHREE), at a higher median price (₹2,759 vs ₹1,076). House of Kari accepts cash on delivery.
Examples of what House of Kari sells
Kurtas & kurtis
Kashmiri Short Kurta Wide Round Neck - Pink₹2,989
Kashmiri Short Kurta Round Neck - Sky Blue₹2,989
Kashmiri Aari Denim Short Kurta V-Neck - Blue₹2,644+530more kurtas & kurtisView on houseofkari.in →
6. My Budget Store
Online fashion and lifestyle store selling kurtis, kurtas, accessories and lifestyle products for women and men.
Like SHREE, most of its range is kurtas & kurtis and dresses (89% vs 31% at SHREE), at a higher median price (₹1,499 vs ₹1,076).
7. Farida Gupta
Handcrafted, hand block-printed clothing brand selling to women and men online.
Like SHREE, most of its range is kurtas & kurtis and dupattas, stoles & shawls (55% vs 27% at SHREE), at a higher median price (₹1,318 vs ₹1,076). Farida Gupta accepts cash on delivery (with conditions).
Examples of what Farida Gupta sells
Kurtas & kurtis
Surplus: Roz Meher Omaira Sanganeri Kurta₹1,935
Surplus: Neelofar Nihad Sanganeri Kurta₹1,665
Surplus: Rosheen Shireen Sanganeri Kurta₹1,845+4,996more kurtas & kurtisView on faridagupta.com →
8. Vastralaya
Vastralaya sells kurtis and ethnic dresses for women online.
Like SHREE, most of its range is kurtas & kurtis and trousers & pants (94% vs 24% at SHREE), at a higher median price (₹1,673 vs ₹1,076).
Examples of what Vastralaya sells
9. Rustorange
Rustorange offers contemporary ethnic and fusion wear for women.
Like SHREE, a large part of its range is kurtas & kurtis and dresses (43% vs 31% at SHREE), at a higher median price (₹3,129 vs ₹1,076). Rustorange accepts cash on delivery.
Examples of what Rustorange sells
Kurtas & kurtis
Kumkum Festive Chanderi Kurta - Berry Pink₹5,399
Kumkum Festive Chanderi Kurta - Tangerine₹5,399
Lovey Dovey Elevated Cotton Slub Kurta - Cassata Pink₹2,625+146more kurtas & kurtisView on rustorange.com →
10. Unity Designer
Unity Designer offers designer ethnic wear for women including kurti sets, Anarkali, cord sets and daily wear outfits with fast delivery across India.
Like SHREE, most of its range is kurtas & kurtis (98% vs 23% at SHREE), at a higher median price (₹2,399 vs ₹1,076). Unity Designer accepts cash on delivery.
Examples of what Unity Designer sells
11. Maybell
Maybell sells Indian ethnic wear for women and kids including skirt-and-top sets, kurtas, tunics, nightwear, and kurta sets with worldwide shipping.
Like SHREE, a large part of its range is kurtas & kurtis and leggings & jeggings (40% vs 23% at SHREE), at a higher median price (₹1,499 vs ₹1,076). Maybell accepts cash on delivery.
Examples of what Maybell sells
Kurtas & kurtis
Workwear Blue Kurta₹1,299
Golden Cotton Straight Kurta with Temple Embroidery₹1,499
Floral Printed Paneled Kurta - Beige₹999+359more kurtas & kurtisView on maybellindia.com →
12. Kaari Katha
Ethnic apparel brand offering traditional and contemporary Indian-inspired clothing and outfits.
Like SHREE, most of its range is kurtas & kurtis (85% vs 23% at SHREE), at a higher median price (₹1,799 vs ₹1,076).
