12 Brands Like House of Kari: Competitors & Alternatives (Nov 2026)
The best-known Indian brands like House of Kari are Farida Gupta, Rustorange, Saanjh, and Varanga. They mostly sell kurtas, co-ord sets and kurta sets (similar to House of Kari), and their median prices range from ₹1,300 to ₹2,625 (House of Kari's is ₹2,845). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to House of Kari, including Chowkhat, ELLEORA, The Ethnic Label, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.
1. Maybell
Maybell sells Indian ethnic wear for women and kids including skirt-and-top sets, kurtas, tunics, nightwear, and kurta sets with worldwide shipping.
Like House of Kari, a large part of its range is kurtas & kurtis and kurta sets (46% vs 60% at House of Kari), at a lower median price (₹1,499 vs ₹2,845). Maybell accepts cash on delivery.
Examples of what Maybell sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →Nightwear & loungewear
All Indian brands that sell nightwear & loungewear →2. Chowkhat
An online store offering affordable handmade Indian ethnic wear including kurtis, suit sets, and traditional Lucknow Chikankari garments with tie-dye and handblock techniques.
Like House of Kari, most of its range is kurtas & kurtis and kurta sets (67% vs 60% at House of Kari), at a lower median price (₹1,710 vs ₹2,845). Chowkhat accepts cash on delivery (with conditions).
Examples of what Chowkhat sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →3. Rustorange
Rustorange offers contemporary ethnic and fusion wear for women.
Like House of Kari, a large part of its range is kurtas & kurtis and co-ord sets (38% vs 64% at House of Kari), at a similar median price (₹2,625 vs ₹2,845). Rustorange accepts cash on delivery.
Examples of what Rustorange sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Co-ord sets
All Indian brands that sell co-ord sets →4. ELLEORA
Like House of Kari, a large part of its range is kurtas & kurtis and kurta sets (26% vs 60% at House of Kari), at a lower median price (₹1,599 vs ₹2,845). ELLEORA accepts cash on delivery.
Examples of what ELLEORA sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →5. Saanjh
Saanjh sells festive, casual, and wedding-ready wear for women at affordable prices.
Like House of Kari, a large part of its range is co-ord sets and kurta sets (41% vs 36% at House of Kari), at a lower median price (₹1,999 vs ₹2,845).
Examples of what Saanjh sells
Co-ord sets
All Indian brands that sell co-ord sets →Kurta sets
All Indian brands that sell kurta sets →Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →6. The Ethnic Label
Hand-crafted products by Indian artisans with a focus on ethnic and traditional design.
Like House of Kari, most of its range is kurtas & kurtis and kurta sets (88% vs 60% at House of Kari), at a lower median price (₹1,799 vs ₹2,845).
Examples of what The Ethnic Label sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →7. Varanga
Sells designer kurtas and kurta sets for women, including festive, fusion, and daily wear styles.
Like House of Kari, most of its range is kurtas & kurtis and kurta sets (71% vs 60% at House of Kari), at a lower median price (₹1,349 vs ₹2,845). Varanga accepts cash on delivery (with conditions).
Examples of what Varanga sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →Co-ord sets
All Indian brands that sell co-ord sets →8. Noor Chikankari
Sells chikankari dresses, kurtas, pants, kurta and pant sets, and chikankari tops.
Like House of Kari, most of its range is kurtas & kurtis and kurta sets (92% vs 60% at House of Kari), at a lower median price (₹1,499 vs ₹2,845).
Examples of what Noor Chikankari sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →9. Farida Gupta
Handcrafted, hand block-printed clothing brand selling to women and men online.
Like House of Kari, most of its range is kurtas & kurtis and dupattas, stoles & shawls (55% vs 50% at House of Kari), at a lower median price (₹1,300 vs ₹2,845). Farida Gupta accepts cash on delivery (with conditions).
Examples of what Farida Gupta sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Dupattas, stoles & shawls
All Indian brands that sell dupattas, stoles & shawls →10. Rain & Rainbow
Single-brand DTC seller of ethnic wear for women including kurtas, kurtis, anarkalis, and co-ord sets in pure cotton.
Like House of Kari, most of its range is kurtas & kurtis and kurta sets (66% vs 60% at House of Kari), at a lower median price (₹1,291 vs ₹2,845). Rain & Rainbow accepts cash on delivery.
Examples of what Rain & Rainbow sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →Co-ord sets
All Indian brands that sell co-ord sets →11. Sabhyata
Sabhyata offers Indian ethnic wear for men and women available for online purchase.
Like House of Kari, most of its range is kurtas & kurtis and kurta sets (80% vs 60% at House of Kari), at a lower median price (₹1,750 vs ₹2,845). Sabhyata accepts cash on delivery.
Examples of what Sabhyata sells
Kurtas & kurtis
All Indian brands that sell kurtas & kurtis →Kurta sets
All Indian brands that sell kurta sets →Co-ord sets
All Indian brands that sell co-ord sets →12. Cotton Culture
Online retailer of women's kurtis, ethnic wear, workwear, and everyday fashion with premium fabrics and modern designs, offering COD across India.
Like House of Kari, most of its range is kurtas & kurtis and co-ord sets (50% vs 64% at House of Kari), at a lower median price (₹1,399 vs ₹2,845). Cotton Culture accepts cash on delivery (with conditions).


































































































