MerchantData

12 Brands Like House of Kari: Competitors & Alternatives (Nov 2026)

The best-known Indian brands like House of Kari are Farida Gupta, Rustorange, Saanjh, and Varanga. They mostly sell kurtas, co-ord sets and kurta sets (similar to House of Kari), and their median prices range from ₹1,300 to ₹2,625 (House of Kari's is ₹2,845). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to House of Kari, including Chowkhat, ELLEORA, The Ethnic Label, and more.

The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.

1. Maybell

Mmaybellindia.comChennai5,600 branded searches / month

Maybell sells Indian ethnic wear for women and kids including skirt-and-top sets, kurtas, tunics, nightwear, and kurta sets with worldwide shipping.

Like House of Kari, a large part of its range is kurtas & kurtis and kurta sets (46% vs 60% at House of Kari), at a lower median price (₹1,499 vs ₹2,845). Maybell accepts cash on delivery.

2. Chowkhat

Cchowkhat.comNoida1,120 branded searches / month

An online store offering affordable handmade Indian ethnic wear including kurtis, suit sets, and traditional Lucknow Chikankari garments with tie-dye and handblock techniques.

Like House of Kari, most of its range is kurtas & kurtis and kurta sets (67% vs 60% at House of Kari), at a lower median price (₹1,710 vs ₹2,845). Chowkhat accepts cash on delivery (with conditions).

3. Rustorange

Rrustorange.comNoida7,186 branded searches / month

Rustorange offers contemporary ethnic and fusion wear for women.

Like House of Kari, a large part of its range is kurtas & kurtis and co-ord sets (38% vs 64% at House of Kari), at a similar median price (₹2,625 vs ₹2,845). Rustorange accepts cash on delivery.

See brands like Rustorange →

4. ELLEORA

Eelleora.comBengaluru2,800 branded searches / month

Like House of Kari, a large part of its range is kurtas & kurtis and kurta sets (26% vs 60% at House of Kari), at a lower median price (₹1,599 vs ₹2,845). ELLEORA accepts cash on delivery.

5. Saanjh

Ssaanjh.inSurat6,813 branded searches / month

Saanjh sells festive, casual, and wedding-ready wear for women at affordable prices.

Like House of Kari, a large part of its range is co-ord sets and kurta sets (41% vs 36% at House of Kari), at a lower median price (₹1,999 vs ₹2,845).

6. The Ethnic Label

Ttheethniclabel.comJodhpur373 branded searches / month

Hand-crafted products by Indian artisans with a focus on ethnic and traditional design.

Like House of Kari, most of its range is kurtas & kurtis and kurta sets (88% vs 60% at House of Kari), at a lower median price (₹1,799 vs ₹2,845).

7. Varanga

Vvaranga.inDelhi6,253 branded searches / month

Sells designer kurtas and kurta sets for women, including festive, fusion, and daily wear styles.

Like House of Kari, most of its range is kurtas & kurtis and kurta sets (71% vs 60% at House of Kari), at a lower median price (₹1,349 vs ₹2,845). Varanga accepts cash on delivery (with conditions).

8. Noor Chikankari

Nnoorchikankari.inAmane2,800 branded searches / month

Sells chikankari dresses, kurtas, pants, kurta and pant sets, and chikankari tops.

Like House of Kari, most of its range is kurtas & kurtis and kurta sets (92% vs 60% at House of Kari), at a lower median price (₹1,499 vs ₹2,845).

9. Farida Gupta

Ffaridagupta.comDelhi13,813 branded searches / month

Handcrafted, hand block-printed clothing brand selling to women and men online.

Like House of Kari, most of its range is kurtas & kurtis and dupattas, stoles & shawls (55% vs 50% at House of Kari), at a lower median price (₹1,300 vs ₹2,845). Farida Gupta accepts cash on delivery (with conditions).

See brands like Farida Gupta →

10. Rain & Rainbow

Rrainandrainbow.comJaipur2,800 branded searches / month

Single-brand DTC seller of ethnic wear for women including kurtas, kurtis, anarkalis, and co-ord sets in pure cotton.

Like House of Kari, most of its range is kurtas & kurtis and kurta sets (66% vs 60% at House of Kari), at a lower median price (₹1,291 vs ₹2,845). Rain & Rainbow accepts cash on delivery.

11. Sabhyata

Ssabhyataclothing.comNoida5,133 branded searches / month

Sabhyata offers Indian ethnic wear for men and women available for online purchase.

Like House of Kari, most of its range is kurtas & kurtis and kurta sets (80% vs 60% at House of Kari), at a lower median price (₹1,750 vs ₹2,845). Sabhyata accepts cash on delivery.

12. Cotton Culture

Ccottonculture.co.inNavi Mumbai3,826 branded searches / month

Online retailer of women's kurtis, ethnic wear, workwear, and everyday fashion with premium fabrics and modern designs, offering COD across India.

Like House of Kari, most of its range is kurtas & kurtis and co-ord sets (50% vs 64% at House of Kari), at a lower median price (₹1,399 vs ₹2,845). Cotton Culture accepts cash on delivery (with conditions).

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