12 Brands Like Farida Gupta: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Farida Gupta are SHREE, House of Kari, Evara Clothing, and SurtiSilk. They mostly sell kurtas, trousers and dupattas, stoles (similar to Farida Gupta), and their median prices range from ₹899 to ₹2,759 (Farida Gupta's is ₹1,318). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Farida Gupta, including Wearly, Kusvaa, Ray Ethnic, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Cottons Jaipur
Cottons Jaipur sells hand block printed and screen printed designer clothing for women, including kurtas, dupattas, trousers, tops and dresses made from natural fabrics.
Like Farida Gupta, most of its range is kurtas & kurtis and dupattas, stoles & shawls (54% vs 55% at Farida Gupta), at a higher median price (₹1,650 vs ₹1,318). Cottons Jaipur accepts cash on delivery.
Examples of what Cottons Jaipur sells
Kurtas & kurtis
Malay Floral Kurti₹1,900
Dhoomra Floral Kurta₹2,450
Ruhi Mirrorwork Kurta₹2,050+220more kurtas & kurtisView on cottonsjaipur.com →
2. Wearly
Adaptive clothing brand specializing in easy-to-wear, comfortable designs for elderly, limited mobility, and senior citizens.
Like Farida Gupta, most of its range is kurtas & kurtis and trousers & pants (55% vs 57% at Farida Gupta), at a similar median price (₹1,299 vs ₹1,318).
Examples of what Wearly sells
3. SHREE
SHREE sells women's clothing online including kurtas and ethnic wear.
Like Farida Gupta, a large part of its range is kurtas & kurtis and dupattas, stoles & shawls (27% vs 55% at Farida Gupta), at a lower median price (₹1,076 vs ₹1,318).
Examples of what SHREE sells
Kurtas & kurtis
Women Cotton Blue Printed Anarkali Kurta₹1,039
Women Liva Off White and Pink Floral Print Tunic₹499
Women Liva Off White and Blue Floral Print Tunic₹499+397more kurtas & kurtisView on byshree.com →
4. Kusvaa
Online fashion retailer offering women wear, accessories, home and linen products, kids wear, and men wear with Indian elements and global sensibilities.
Like Farida Gupta, a large part of its range is kurtas & kurtis and trousers & pants (38% vs 57% at Farida Gupta), at a higher median price (₹1,580 vs ₹1,318).
Examples of what Kusvaa sells
Kurtas & kurtis
Ananya Drop Shoulder Top₹500
Aarya Top And Pant Bagh Print Set₹1,250
Niranjana Cotton Based Complete Skirt Set₹3,250+457more kurtas & kurtisView on kusvaa.com →
5. Evara Clothing
Evara Clothing sells women's kurtis online in cotton and various styles including square neck, bell sleeve, and halter neck designs for office, college, and everyday wear.
Like Farida Gupta, most of its range is kurtas & kurtis and trousers & pants (93% vs 57% at Farida Gupta), at a lower median price (₹899 vs ₹1,318).
Examples of what Evara Clothing sells
6. Ray Ethnic
Ray-Ethnic creates handcrafted women's ethnic, festive, and everyday wear inspired by India's textile heritage, collaborating with artisans across India.
Like Farida Gupta, a large part of its range is kurtas & kurtis and trousers & pants (29% vs 57% at Farida Gupta), at a higher median price (₹2,650 vs ₹1,318).
Examples of what Ray Ethnic sells
Kurtas & kurtis
Dabu Cotton Flowy Dress in Blue with Pockets - Kai₹2,500
Dabu Round Neck Gathered Kurta in Indigo - Kai₹2,500
Dabu Cotton Block Print Kurta in Indigo - Kai₹2,500+168more kurtas & kurtisView on rayethnic.com →
7. W for Woman
W for Woman sells kurtas and traditional ethnic wear online for women.
Like Farida Gupta, a large part of its range is kurtas & kurtis and trousers & pants (43% vs 57% at Farida Gupta), at a similar median price (₹1,420 vs ₹1,318).
Examples of what W for Woman sells
Kurtas & kurtis
Blue Block Printed Pure Cotton A-line Kurta₹3,999
Cream Geometric Printed Chanderi Flared Kurta With Lace₹2,380
Black Geometric Printed Modal Straight Kurta₹1,699+2,890more kurtas & kurtisView on wforwoman.com →Trousers & pants
Elleven Women's Black Solid Cotton Blend Slim Fit Cigarette Ankle Length Trousers₹1,199
Elleven Women's Pink Solid Chanderi Tapered Fit Ankle Length Trousers₹1,599
Elleven Women's Gold Embroidered Straight Fit Ankle Length Mid Rise Trousers₹1,199+1,181more trousers & pantsView on wforwoman.com →
8. Amukti
Amukti sells stylish women's kurtas online.
Like Farida Gupta, most of its range is kurtas & kurtis and trousers & pants (75% vs 57% at Farida Gupta), at a lower median price (₹899 vs ₹1,318).
Examples of what Amukti sells
Kurtas & kurtis
Wine Floral Printed Straight Kurta₹1,299
Beige & Black Floral Printed Mandarin Collar Tunic₹899
Black & Beige Printed A Line Kurta₹1,299+314more kurtas & kurtisView on amukti.in →
9. SurtiSilk
A brand specializing in chikankari ethnic wear for women, offering kurtis, kurta-palazzo sets, gharara sets, and long kurtas for festive and everyday wear.
Like Farida Gupta, most of its range is kurtas & kurtis and dresses (88% vs 37% at Farida Gupta), at a higher median price (₹1,699 vs ₹1,318).
Examples of what SurtiSilk sells
Kurtas & kurtis
Royal Blue Georgette Chikankari Strappy Kurta Palazzo Dupatta Set₹1,699
Black Rayon Cotton Cutwork Chikankari Kurta Palazzo Set for Women₹1,699
Purple Rayon Cotton Cutwork Chikankari Kurta Palazzo Set for Women₹1,699+171more kurtas & kurtisView on surtisilk.com →Dresses
Red Japan Satin Silk Farshi Salwar Suit₹1,699
Women Solid Sleeveless Scoop Neck Kurta with Flared Palazzo & Dupatta - Festive Wear Co-ord Set₹2,499
Bollywood 90’s Vibe Three-Piece Georgette Silk Kurta Set with Chikankari Thread & Sequin Work₹2,499+29more dressesView on surtisilk.com →
10. Chowkhat
An online store offering affordable handmade Indian ethnic wear including kurtis, suit sets, and traditional Lucknow Chikankari garments with tie-dye and handblock techniques.
Like Farida Gupta, most of its range is kurtas & kurtis and trousers & pants (61% vs 57% at Farida Gupta), at a similar median price (₹1,200 vs ₹1,318). Chowkhat accepts cash on delivery (with conditions).
Examples of what Chowkhat sells
Kurtas & kurtis
Noor Dobby Cotton Kantha Top₹999
Sana Kota Doria Chikankari long Kurta with Inner₹1,690
Zoya Cotton Kali Kurta with Gota & Lace Detailing₹1,890+104more kurtas & kurtisView on chowkhat.com →
11. House of Kari
Sells handcrafted chikankari, kashmiri, and printkari clothing made from premium fabrics like cotton, silk, rayon, modal and muslin.
Like Farida Gupta, a large part of its range is kurtas & kurtis and dupattas, stoles & shawls (50% vs 55% at Farida Gupta), at a higher median price (₹2,759 vs ₹1,318). House of Kari accepts cash on delivery.
Examples of what House of Kari sells
Kurtas & kurtis
Kashmiri Short Kurta Wide Round Neck - Pink₹2,989
Kashmiri Short Kurta Round Neck - Sky Blue₹2,989
Kashmiri Aari Denim Short Kurta V-Neck - Blue₹2,644+530more kurtas & kurtisView on houseofkari.in →
12. Vastralaya
Vastralaya sells kurtis and ethnic dresses for women online.
Like Farida Gupta, most of its range is kurtas & kurtis and trousers & pants (94% vs 57% at Farida Gupta), at a higher median price (₹1,673 vs ₹1,318).
