12 Brands Like WishLuck: Competitors & Alternatives (Nov 2026)

The best-known Indian brands like WishLuck are Smartivity, Ariro Toys, Curious Cub, and Shumee. They mostly sell toys (similar to WishLuck), and their median prices range from ₹701 to ₹2,999 (WishLuck's is ₹939). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to WishLuck, including LiLLBUD, Butterfly Edufields, Technical Publications, and more.

The data in this article comes from Merchant Data. You can access data like this on Indian brands via API or web UI. Learn more here. Last updated: 3 November 2026.

1. Shumee

Sshumee.in·Bengaluru·3,733 branded searches / month

Shumee sells wooden, educational, and musical toys for kids online.

Like WishLuck, it sells toys & games and books, at a lower median price (₹701 vs ₹939).

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Examples of what Shumee sells

Toys & games

Newborn High Contrast Cards - Black & White Baby Visual Stimulation Book₹374Modular Wooden Indoor Play Gym for Kids - Wall Mounted (3+ Years)₹26,250Dinosaur Jumbo Floor Puzzle for Kids - 48 Pieces (3+ Years)₹701+110more toys & gamesView on shumee.in →

Books

Indiascape Memory Card Set With 20 Cards (4+ Years)₹344India Map Puzzle Set - 30 Pieces & 35 Trivia Cards (4+ Years)₹701Indiascape Activity Book With 20+ Fun Activities (4+Years)₹344+16more booksView on shumee.in →

Baby care

Touch & Feel Cloth Book - Interactive Sensory Activity Book for Babies₹911Wood & Organic Cotton Rattle Combo for Babies - 4pcs (0 Months+)₹1,574Sturdy Wooden Foldable Rainbow Pikler Triangle For Babies & Toddlers (6+ Months) - Montessori Toy₹7,026+11more baby careView on shumee.in →

All Indian brands that sell baby care →

2. LiLLBUD

Llillbud.com·Gurugram·2,520 branded searches / month

LiLLBUD is a Montessori toy brand offering skill-building and sensory educational toys for infants and toddlers aged 0-3 years.

Like WishLuck, it sells books and toys & games, at a lower median price (₹499 vs ₹939).

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Examples of what LiLLBUD sells

Books

Snow White - Pop-up Story Book₹195Sea Animals - Touch and Feel Sensory Board Book₹195My First Board Book Set (3 Books)₹599+36more booksView on lillbud.com →

Toys & games

Little Pizzeria Pretend Play Set₹2,799Ellie - Sensory Elephant stacking soft toy₹699Numerals Ball- Pink₹399+19more toys & gamesView on lillbud.com →

3. Ambition Kids

Aambitionkids.com·Delhi·2,986 branded searches / month

Thoughtfully designed, high-quality products for kids created through customer feedback-driven development.

Like WishLuck, it sells books and toys & games, at a lower median price (₹399 vs ₹939).

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Examples of what Ambition Kids sells

Phonics Worksheets for Preschool Kids (BUY LEVEL 1₹599🎁 #Free Numbers Writing Worksheet (1 - 20)₹299Patterns Writing kids Worksheet Improves Hand Control 100% Screen-Free₹299Colouring Books Combo Set for Kids Age 2-5 Years₹999Hindi Worksheets Combo Pack (Part 1 & Part 2) for Nursery₹499Hindi Learning & Writing Worksheets for Kids₹299Hindi Learning Worksheets for Kids (Part 1)₹299+38more booksView on ambitionkids.com →

4. Butterfly Edufields

Bbutterflyfields.com·Secunderabad·1,120 branded searches / month

Butterfly Edufields sells educational toys, science project kits, and robotic kits for children to build and play with.

Like WishLuck, it sells toys & games and books, at a lower median price (₹500 vs ₹939).

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Examples of what Butterfly Edufields sells

Wooden Alphabets Numbers Construction Puzzle for Kids 3+ Years₹45927-Piece Magnetic Puzzle Set & Activity Guide₹599Magnetic ABCD Letters₹599DIY Electric Robot Toys for Kids₹1,0996in1 DIY Art Craft Activity kit for 4+ yrs kids₹7197-in-1 Science Experiment Kit: Ideal for Kids Aged 5 to 8 (Boys & Girls)₹6995in1 Transforming Robots₹1,199+41more toys & gamesView on butterflyfields.com →

5. Goyal Publishers

Ggoyalpublisher.com·Delhi·2,800 branded searches / month

Publisher and distributor of foreign language books in German, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese, Arabic, and Russian.

Like WishLuck, it sells books and toys & games, at a higher median price (₹1,590 vs ₹939).

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Examples of what Goyal Publishers sells

Books

Communication En Dialogues - Niveau débutant (A1/A2)- Livre + Audio en ligne₹3,499Le Robert illustré et son dictionnaire en ligne 2027₹4,499Die neue Linie 1 B1.1 & B1.2 Kurs- und Übungsbuch mit Audios und Videos online₹1,590+6,605more booksView on goyalpublisher.com →

Toys & games

Applaus! Applaus!₹2,575Gute Reise! Das Sprach- und Reisespiel₹1,930Lass uns reden!₹1,495+137more toys & gamesView on goyalpublisher.com →

Children's books

Un fine settimana a...: Firenze + online MP3 audio₹1,649Iphigenie auf Tauris₹2,699Melvin₹325+341more children's booksView on goyalpublisher.com →

6. Technical Publications

Ttechnicalpublications.in·Pune·1,960 branded searches / month

Technical Publications publishes educational books across categories including pharmacy and engineering with focus on clear, understandable language.

Like WishLuck, it sells books and toys & games, at a lower median price (₹819 vs ₹939).

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Examples of what Technical Publications sells

Control System Theory (Engineering Reference Books)₹1,447Electrical Machines - I (Engineering Reference Books)₹1,010Basic Mechanical Engineering (Engineering Reference Books)₹992ELECTRONIC CIRCUITS I for BE Anna University R17 CBCS (III-ECE - EC8351) (OLD EDITION)₹864Transmission Lines & RF Systems for Anna University R17 CBCS (VI- ECE -EC8651)₹801Data Structures (Engineering Reference Books) (2027)₹1,338Engineering Mathematics- III (Engineering Reference Books)₹974+1,259more booksView on technicalpublications.in →

7. Smartivity

Ssmartivity.in·Delhi·11,293 branded searches / month

Award-winning STEAM educational toys and games brand for boys and girls.

Like WishLuck, it sells toys & games, at a lower median price (₹829 vs ₹939). Smartivity accepts cash on delivery.

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Examples of what Smartivity sells

Logix Marblz₹899My First Calendar₹7703D Maze₹799Mini Golf₹649Mega Crystal Earth Science Kit₹899High-Speed Race Car Track with Loop₹999Ultimate Marble City₹1,370+47more toys & gamesView on smartivity.in →

See brands like Smartivity →

8. FLY360

Ffly360.co.in·Mumbai·373 branded searches / month

Kite retailer and event organizer offering custom kites, kite festival experiences, and professional event delivery services.

Like WishLuck, it sells toys & games, at a lower median price (₹699 vs ₹939).

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Examples of what FLY360 sells

Rainbow Multicolor Eddy kite₹699Indian Tri-Color Flag Kite₹699Yin Yang Kite₹699Friends TV Show Delta Kite - Sitcom Theme Flying Kite for Fans & Events₹799Spiderman Delta Kite - Superhero Flying Kite for Kids & Events₹699BTS Delta Kite - Korean Band Theme Flying Kite for Fans & Events₹699Doremon Delta Kite - Cartoon Print Flying Kite for Kids & Events₹699+11more toys & gamesView on fly360.co.in →

9. Ariro Toys

Aarirotoys.com·Chennai·4,106 branded searches / month

Online retailer of wooden Montessori and developmental toys for infants, toddlers, and babies with age-appropriate milestones.

Like WishLuck, it sells toys & games, at a similar median price (₹934 vs ₹939). Ariro Toys accepts cash on delivery.

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Examples of what Ariro Toys sells

Wooden Rattle - Hexagon₹339Wooden Pictorial Books- Primary colours (Red & Blue)₹594Wooden Convertible Step Stool and Chair - Natural₹2,294Neemwood Dinner Set₹1,869Pikler Climbing Arch - Semi Colored₹8,839Pikler Triangle and Pikler Arch - Semi Colored₹22,999Pikler Triangle and Pikler Arch - Natural₹21,499+77more toys & gamesView on arirotoys.com →

10. GK Publications

Ggkpublications.com·Delhi·466 branded searches / month

GK Publications is an Indian test-prep publisher offering competitive exam books, solved papers, handbooks, and mock tests for UPSC, GATE, IIT-JEE, NEET, SSC, Banking, Defence, and entrance exams.

Like WishLuck, it sells books, at a lower median price (₹458 vs ₹939). GK Publications accepts cash on delivery.

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Examples of what GK Publications sells

भारतीय राजव्यवस्था पुस्तक - डॉ. शीलवंत सिंह एवं बेबी रानी बाजपेयी₹446CAT 2026 Prep Books & Test Series₹1,290IOCL-JE 2027: Mechanical Engineering - Junior Engineer Assistant-IV₹595IOCL-JE 2027: Instrumentation Engineering - Junior Engineer Assistant-IV₹648IPMAT 2027: Study Guide - IIM by 18 by R. Shiva Kumar₹557IPMAT 2027: Solved PYQs - IIM by 18 by R. Shiva Kumar₹446Quick Concepts in Metallurgical Engineering by M.I. Hussain & J. Basha₹521+704more booksView on gkpublications.com →

11. Curious Cub

Ccuriouscub.in·Karnal·4,106 branded searches / month

Curious Cub sells Montessori-inspired toys, activity boxes, and play furniture for ages 0-16 years, trusted by over 100,000 Indian parents.

Like WishLuck, it sells toys & games, at a higher median price (₹2,999 vs ₹939). Curious Cub accepts cash on delivery.

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Examples of what Curious Cub sells

Foldable Jungle Gym₹27,500Playloft Jungle Gym₹39,9994 in 1 Jungle Gym₹21,000Wall Mounted Jungle Gym₹21,999Wall Foldable Jungle Gym₹30,0007-in-1 Jungle gym₹24,999Pikler Triangle₹14,999+47more toys & gamesView on curiouscub.in →

12. IMU CET Books

Iimucetbooks.com·Delhi·373 branded searches / month

IMU CET Books provides test preparation study materials, mock test papers, and coaching resources for merchant navy admission exams.

Like WishLuck, it sells books, at a higher median price (₹2,199 vs ₹939).

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Examples of what IMU CET Books sells

JEE Exam Test Books 2024: Sure Shot Test Series 1 to 5₹491IIT-JEE Test Series 2024: Sure Shot Test Series 1 to 5₹491JEE Books 2024: Sure Shot Test Series 1 to 5₹491JEE Main 2024: Sure Shot Test Series 1 to 5₹491IMUCET (UG) Sponsorship 2024₹5,000Deck cadet Sponsorship 2024₹5,000IMUCET Sponsorship Classes 2024₹5,000+28more booksView on imucetbooks.com →