12 Brands Like Smartivity: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Smartivity are Cubelelo, Aurva, Ariro Toys, and Shumee. They mostly sell toys (similar to Smartivity), and their prices are close to Smartivity's ₹709 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Smartivity, including FLY360, Cuberkart, Skillofun, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Ariro Toys
Online retailer of wooden Montessori and developmental toys for infants, toddlers, and babies with age-appropriate milestones.
Like Smartivity, most of its range is toys & games (70% vs 88% at Smartivity), at a higher median price (₹1,000 vs ₹709). Ariro Toys accepts cash on delivery.
Examples of what Ariro Toys sells
2. FLY360
Kite retailer and event organizer offering custom kites, kite festival experiences, and professional event delivery services.
Like Smartivity, most of its range is toys & games (82% vs 88% at Smartivity), at a similar median price (₹699 vs ₹709).
Examples of what FLY360 sells
3. Cubelelo
Cubelelo is India's largest puzzle store specializing in cubes, puzzles, and accessories including cube lubes.
Like Smartivity, most of its range is toys & games (57% vs 88% at Smartivity), at a higher median price (₹949 vs ₹709).
Examples of what Cubelelo sells
Toys & games
Gift hampers & boxes
4. Cuberkart
Cuberkart is India's largest speed cube store offering premium speed cubes, twisty puzzles, and accessories ranging from 2x2 to 7x7 with fast delivery.
Like Smartivity, a large part of its range is toys & games (41% vs 88% at Smartivity), at a higher median price (₹999 vs ₹709).
5. Shumee
Shumee sells wooden, educational, and musical toys for kids online.
Like Smartivity, most of its range is toys & games (57% vs 88% at Smartivity), at a similar median price (₹748 vs ₹709).
Examples of what Shumee sells
Toys & games
Books
Baby care
Touch & Feel Cloth Book - Interactive Sensory Activity Book for Babies₹972
Wood & Organic Cotton Rattle Combo for Babies - 4pcs (0 Months+)₹1,259
Sturdy Wooden Foldable Rainbow Pikler Triangle For Babies & Toddlers (6+ Months) - Montessori Toy₹7,495+12more baby careView on shumee.in →6. Skillofun
Wooden learning activities, games, and toys for children.
Like Smartivity, most of its range is toys & games (83% vs 88% at Smartivity), at a similar median price (₹670 vs ₹709).
Examples of what Skillofun sells
7. Kidsinfy
Kidsinfy sells educational toys, creative DIY kits, and premium stationery for children online in India.
Like Smartivity, most of its range is toys & games (61% vs 88% at Smartivity), at a lower median price (₹599 vs ₹709).
Examples of what Kidsinfy sells
Toys & games
Art & craft supplies
Mini Flip-Top Desktop Trash Can - Cute Plastic Wastebasket with Lid₹549
Cute Attached Fan Hat for Sun Protection for Kids - Assorted₹749
Cartoon Penguin Desk Pen Stand - 2 Section Storage with Sharpener & Pen Holder for Kids - Assorted₹649+295more art & craft suppliesView on kidsinfy.in →
8. The Good Doll
A sustainable fabric doll brand offering eco-friendly toys designed for children that support artisan craftsmanship.
Like Smartivity, most of its range is toys & games (100% vs 88% at Smartivity), at a higher median price (₹1,250 vs ₹709).
9. Wembley Toys
Wembley Toys is a major toy brand in India offering a wide range of products including Paw Patrol toys, Peppa Pig toys, RC cars, and baby toys.
Like Smartivity, most of its range is toys & games (53% vs 88% at Smartivity), at a similar median price (₹649 vs ₹709).
Examples of what Wembley Toys sells
Toys & games
Art & craft supplies
Aqua Jelly Kit for Kids - Pack of 12 (30 ml)₹1,039
Aqua Jelly DIY Kit for Kids- Pack of 4 (60 ml)₹719
Peppa Pig Finger Painting & Coloring Art Book₹549+23more art & craft suppliesView on wembleytoys.com →Cameras & photography
Rechargeable Dinosaur Digital Camera for Kids with 8GB Expandable Storage₹2,199
Instant Print Digital Camera for Kids (Dino)₹3,989
Paw Patrol Instant Print Digital Camera for Kids₹3,989+6more cameras & photographyView on wembleytoys.com →10. Little Cubbie
Little Cubbie is a screen-free educational and entertainment toy designed for children.
Like Smartivity, a large part of its range is toys & games (45% vs 88% at Smartivity), at a similar median price (₹750 vs ₹709).
Examples of what Little Cubbie sells
11. Aurva
Aurva creates culturally-inspired puzzles and games that blend traditional heritage with modern design for family play.
Like Smartivity, most of its range is toys & games (60% vs 88% at Smartivity), at a higher median price (₹922 vs ₹709).
Examples of what Aurva sells
Toys & games
12. Runr kids
Runr Kids is an online toy store offering educational, screen-free toys, games, and accessories for children with same-day delivery.
Like Smartivity, most of its range is toys & games (100% vs 88% at Smartivity), at a lower median price (₹599 vs ₹709).
