12 Brands Like Toycra: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Toycra are Cubelelo, Smartivity, Aurva, and Ariro Toys. They mostly sell toys, children's books and industrial (similar to Toycra), and their prices are close to Toycra's ₹949 median too. As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Toycra, including Wembley Toys, Kidsinfy, FundooLabs, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Shumee
Shumee sells wooden, educational, and musical toys for kids online.
Like Toycra, most of its range is toys & games and art & craft supplies (64% vs 46% at Toycra), at a lower median price (₹748 vs ₹949).
Examples of what Shumee sells
Toys & games
2. Wembley Toys
Wembley Toys is a major toy brand in India offering a wide range of products including Paw Patrol toys, Peppa Pig toys, RC cars, and baby toys.
Like Toycra, most of its range is toys & games and art & craft supplies (66% vs 46% at Toycra), at a lower median price (₹649 vs ₹949).
Examples of what Wembley Toys sells
Toys & games
3. Ariro Toys
Online retailer of wooden Montessori and developmental toys for infants, toddlers, and babies with age-appropriate milestones.
Like Toycra, most of its range is toys & games and baby care (71% vs 38% at Toycra), at a similar median price (₹1,000 vs ₹949). Ariro Toys accepts cash on delivery.
Examples of what Ariro Toys sells
4. Kidsinfy
Kidsinfy sells educational toys, creative DIY kits, and premium stationery for children online in India.
Like Toycra, most of its range is toys & games and art & craft supplies (74% vs 46% at Toycra), at a lower median price (₹599 vs ₹949).
Examples of what Kidsinfy sells
Toys & games
Art & craft supplies
Mini Flip-Top Desktop Trash Can - Cute Plastic Wastebasket with Lid₹549
Cute Attached Fan Hat for Sun Protection for Kids - Assorted₹749
Cartoon Penguin Desk Pen Stand - 2 Section Storage with Sharpener & Pen Holder for Kids - Assorted₹649+295more art & craft suppliesView on kidsinfy.in →
5. Cubelelo
Cubelelo is India's largest puzzle store specializing in cubes, puzzles, and accessories including cube lubes.
Like Toycra, most of its range is toys & games and collectibles & figures (61% vs 42% at Toycra), at the same ₹949 median price.
Examples of what Cubelelo sells
Toys & games
6. FundooLabs
Single-brand retailer of DIY scientific and sensory toys designed to spark curiosity and enhance STEM learning for children.
Like Toycra, most of its range is toys & games and art & craft supplies (83% vs 46% at Toycra), at a lower median price (₹549 vs ₹949).
Examples of what FundooLabs sells
Toys & games
7. Smartivity
Award-winning STEAM educational toys and games brand for boys and girls.
Like Toycra, most of its range is toys & games (88% vs 38% at Toycra), at a lower median price (₹709 vs ₹949). Smartivity accepts cash on delivery.
Examples of what Smartivity sells
8. Webby Toys
Webby is a toys retailer offering redefined toy products for children.
Like Toycra, most of its range is toys & games and art & craft supplies (96% vs 46% at Toycra), at a lower median price (₹429 vs ₹949).
Examples of what Webby Toys sells
Toys & games
9. Curious Cub
Curious Cub sells Montessori-inspired toys, activity boxes, and play furniture for ages 0-16 years, trusted by over 100,000 Indian parents.
Like Toycra, most of its range is toys & games (77% vs 38% at Toycra), at a higher median price (₹2,999 vs ₹949). Curious Cub accepts cash on delivery.
Examples of what Curious Cub sells
Toys & games
10. Wudly Toys
Wudly Toys designs educational toys for children with multifunctional learning aspects to support overall child development.
Like Toycra, most of its range is toys & games and art & craft supplies (65% vs 46% at Toycra), at a higher median price (₹1,250 vs ₹949).
Examples of what Wudly Toys sells
Toys & games
11. Aurva
Aurva creates culturally-inspired puzzles and games that blend traditional heritage with modern design for family play.
Like Toycra, most of its range is toys & games and art & craft supplies (93% vs 46% at Toycra), at a similar median price (₹922 vs ₹949).
Examples of what Aurva sells
Toys & games
12. MetClap
MetClap Games sells eco-friendly wooden educational toys including puzzles, building blocks, and role-play sets designed for screen-free learning.
Like Toycra, most of its range is toys & games and art & craft supplies (92% vs 46% at Toycra), at a lower median price (₹549 vs ₹949).
Examples of what MetClap sells
Toys & games
Art & craft supplies
Paint Your Town Activity Set for Kids - Creative Wooden Craft Kit for Ages 5+₹749
DIY Baby Coaster Kit - Customizable and Creative Coaster Craft for Kids₹999
🎨 DIY Mandala Art Coasters for Kids (5+ Years) - Ultimate Creative Toy That Boost Early Skills₹599+4more art & craft suppliesView on metclap.in →Bracelets & bangles
“TOYBOO Jenga Wooden Blocks - Classic Fun for Ages 6+₹399
Pumba Master Adventure: Engaging Ring Toss Game for Kids₹1,999
Shaky Tower - The Fun & Ultimate Focus-Building Wobble Challenge to Boost Kids’ Concentration₹999+2more bracelets & banglesView on metclap.in →