The D2C Perfume Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,792 stores that sell perfume in some capacity, and 172,462 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C perfume market overview
1 in every 39 Indian D2C stores on Shopify sells perfume: 1,792 stores, 2.6% of the 70,164 whose catalogues we read. 1,130 of them (63%) are perfume specialists, where perfume is the largest product line or at least a quarter of the range. The other 662 sell perfume next to something else, most often skincare (87), makeup (49), hair care (31), t-shirts (30).
The 227 specialist brands with measurable branded demand draw 869,135 branded searches a month between them, and the top 10 take 80% of that.
Activity in the last 90 days
Perfume specialists listed 48,490 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist perfume brand that launched something new, on average, added 74 products.
Examples of brands recently adding new products
Bombay Shaving Company listed 8 new perfume products in the last 90 days. Examples:
Bellavita listed 14 new perfume products in the last 90 days. Examples:
Ajmal listed 13 new perfume products in the last 90 days. Examples:
Top D2C brands selling perfume in India
The ten most searched-for perfume specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Bombay Shaving Company | Delhi | 296,893 | 50 |
| 2 | Bellavita | Mumbai | 126,933 | 26 |
| 3 | Bla Bli Blu | Gurugram | 65,146 | 27 |
| 4 | Ajmal | Mumbai | 61,040 | 64 |
| 5 | Adil Qadri | Bilimora | 45,733 | 38 |
| 6 | Fraganote | Delhi | 35,186 | 13 |
| 7 | Plum Goodness | Thane | 22,680 | 58 |
| 8 | House of Em5 | Indore | 13,066 | 16 |
| 9 | Wild Stone | Kolkata | 12,693 | 33 |
| 10 | Hasan Oud | Lucknow | 12,506 | 16 |
Perfume pricing in D2C India
The median price of perfume is ₹799 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹484 and ₹1,499.
Price by kind of perfume
| Kind | Stores | Median price |
|---|---|---|
| Eau de parfum | 452 | ₹899 |
| Attar and oud | 418 | ₹665 |
| Men's | 266 | ₹699 |
| Gift sets | 222 | ₹982 |
| Women's | 192 | ₹814 |
| Eau de toilette | 139 | ₹2,506 |
| Roll-ons and solids | 68 | ₹366 |
| Body mists | 67 | ₹600 |
Example products
Lower end, around ₹299
Around the median, ₹799
What Indian perfume brands also sell
47% of perfume specialists sell perfume and nothing else. The rest carry at least one other line: deodorants & body mists for 16% of them, gift hampers & boxes for 14%.
Examples of what else perfume brands sell
Bellavita also sells deodorants & body mists. Examples:
Isak Fragrances also sells gift hampers & boxes. Examples:
XLNC Perfumery also sells body care & bath. Examples:
More data on Indian perfume brands
Geography
Delhi, Mumbai and Surat are home to the most perfume sellers. Delhi stands out: it has 17.6% of perfume sellers against 13.8% of all stores.
| State | Perfume sellers | % of perfume sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 388 | 21.9% | 17.5% |
| Delhi | 313 | 17.6% | 13.8% |
| Gujarat | 218 | 12.3% | 9.9% |
| Uttar Pradesh | 199 | 11.2% | 9.2% |
| Haryana | 126 | 7.1% | 7% |
| Karnataka | 104 | 5.9% | 7.9% |
| Kerala | 77 | 4.3% | 3.8% |
| Rajasthan | 60 | 3.4% | 6.5% |
Cash on delivery
47.7% of perfume sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among perfume specialists it is 46.1%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Plum Goodness | Yes | We offer payment methods such as UPI, debit/credit card, netbanking, wallet, and cash on delivery (COD). | /pages/faqs |
| Sere Perfume | Yes | We accept all major credit cards, UPI Payment, Cash on Delivery, and other online payment methods. | / |
| Riiffs Perfumes | Yes | Certain PINs may not be eligible for COD service. | /pages/shipping-policy |
| God Concept | Conditional | Yes, GodConcept supports Partial COD in India. | /pages/perfume-faq-buying-guide-godconcept |
| Secret Temptation | Conditional | However, there is a shipping charge of Rs. 40/- if the order value is below Rs. 399/- and Rs.50/- extra for COD Orders. | /policies/shipping-policy |
| Perfumers Club | Conditional | Partial cash on delivery(PCOD) payment is non-refundable, it is only adjustable in your total payment. | /pages/refund-and-return-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among perfume sellers, with the same figure for all stores.
| App | Perfume sellers | % of perfume sellers | % of all stores |
|---|---|---|---|
| Judge.me | 1,034 | 57.8% | 46.1% |
| Shiprocket | 537 | 30% | 23.7% |
| Instafeed | 335 | 18.7% | 17.6% |
| GoKwik | 315 | 17.6% | 10.3% |
| Microsoft Clarity | 266 | 14.9% | 11.7% |
| Shiprocket Checkout (Fastrr) | 236 | 13.2% | 9.5% |
| Wigzo | 156 | 8.7% | 5.1% |
| Razorpay Magic Checkout | 137 | 7.7% | 6% |
| Avada SEO | 99 | 5.5% | 4.2% |
| Whatmore | 89 | 5% | 4.2% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these perfume brands.
The biggest perfume ranges belong to Madeena Co (2893 products), Amafhh (2259 products) and Yusuf Bhai (1690 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling perfume" if its catalogue lists at least three live perfume products, or a perfume collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.