The D2C Perfume Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 1,753 stores that sell perfume in some capacity, and 178,499 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: October 2026.
D2C perfume market overview
1 in every 41 Indian D2C stores on Shopify sells perfume: 1,753 stores, 2.4% of the 72,203 we track. 1,070 of them (61%) are perfume specialists, where perfume is the largest product line or at least a quarter of the range. The other 683 sell perfume next to something else, most often skincare (95), makeup (38), essential oils (32), shirts (30).
The 332 specialist brands with measurable branded demand draw 1,157,965 branded searches a month between them, and the top 10 take 76% of that.
Activity in the last 90 days
Perfume specialists listed 34,391 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist perfume brand that launched something new, on average, added 57 products.
Examples of brands recently adding new products
Bombay Shaving Company listed 5 new perfume products in the last 90 days. Examples:
Adil Qadri listed 13 new perfume products in the last 90 days. Examples:
Wild Stone listed 17 new perfume products in the last 90 days. Examples:
Top D2C brands selling perfume in India
The ten most searched-for perfume specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Bombay Shaving Company | Delhi | 316,680 | 50 |
| 2 | Bellavita | Mumbai | 135,240 | 26 |
| 3 | Bla Bli BluBrands like Bla Bli Blu → | Gurugram | 110,880 | 27 |
| 4 | The Man CompanyBrands like The Man Company → | Gurugram | 93,893 | 49 |
| 5 | Ajmal | Mumbai | 75,600 | 64 |
| 6 | Adil QadriBrands like Adil Qadri → | Bilimora | 47,786 | 38 |
| 7 | FraganoteBrands like Fraganote → | Delhi | 44,520 | 13 |
| 8 | Plum GoodnessBrands like Plum Goodness → | Thane | 24,360 | 58 |
| 9 | Wild StoneBrands like Wild Stone → | Kolkata | 16,240 | 33 |
| 10 | Hasan OudBrands like Hasan Oud → | Lucknow | 15,306 | 16 |
Perfume pricing in D2C India
The median price of perfume is ₹799 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹499 and ₹1,500.
Brands that sell perfume by price: under ₹1,000 · under ₹2,000.
Price by kind of perfume
| Kind | Stores | Median price |
|---|---|---|
| Eau de parfum | 336 | ₹899 |
| Attar and oud | 325 | ₹699 |
| Men's | 207 | ₹714 |
| Gift sets | 172 | ₹999 |
| Women's | 153 | ₹799 |
| Eau de toilette | 112 | ₹2,502 |
| Roll-ons and solids | 55 | ₹359 |
| Body mists | 49 | ₹747 |
Example products
Lower end, around ₹311
Around the median, ₹799
What Indian perfume brands also sell
52% of perfume specialists sell perfume and nothing else. The rest carry at least one other line: deodorants & body mists for 15% of them, gift hampers & boxes for 15%.
Examples of what else perfume brands sell
Bellavita also sells deodorants & body mists. Examples:
Isak also sells gift hampers & boxes. Examples:
Bla Bli Blu also sells body care & bath. Examples:
More data on Indian perfume brands
Geography
Delhi, Mumbai and Surat are home to the most perfume sellers. Uttar Pradesh stands out: it has 11.8% of perfume sellers against 9% of all stores.
| State | Perfume sellers | % of perfume sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 375 | 21.7% | 17.7% |
| Delhi | 302 | 17.5% | 13.9% |
| Gujarat | 215 | 12.4% | 10% |
| Uttar Pradesh | 204 | 11.8% | 9% |
| Haryana | 122 | 7.1% | 6.9% |
| Karnataka | 108 | 6.2% | 7.9% |
| Kerala | 74 | 4.3% | 3.7% |
| Rajasthan | 58 | 3.4% | 6.5% |
Cash on delivery
48.4% of perfume sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among perfume specialists it is 48%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Bombay Shaving Company | Yes | Additional charges may include Cash on Delivery fees or shipping charges. | bombayshavingcompany.com/pages/razorpreneur-faq-1 |
| Plum Goodness | Yes | We offer payment methods such as UPI, debit/credit card, netbanking, wallet, and cash on delivery (COD). | plumgoodness.com/pages/faqs |
| NEESH | Yes | At the moment, we accept credit/debit cards and Cash on Delivery. | neeshperfumes.com/pages/faq |
| The Man Company | Conditional | To ensure a smoother delivery experience and reduce order rejections, we have introduced a Partial Cash on Delivery (COD) option for select orders. | themancompany.com/pages/orders-and-shipping |
| Wild Stone | Conditional | Also, there is a shipping charge of Rs.30/- extra for COD Orders. | wildstone.in/pages/delivery-and-shipping-policy |
| God Concept | Conditional | Yes, GodConcept supports Partial COD in India. | godconcept.in/pages/perfume-faq-buying-guide-godconcept |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among perfume sellers, with the same figure for all stores.
| App | Perfume sellers | % of perfume sellers | % of all stores |
|---|---|---|---|
| Judge.me | 1,020 | 58.2% | 45.7% |
| Shiprocket | 514 | 29.3% | 23.5% |
| Instafeed | 326 | 18.6% | 17.7% |
| GoKwik | 314 | 17.9% | 10.4% |
| Microsoft Clarity | 274 | 15.6% | 12% |
| Shiprocket Checkout (Fastrr) | 229 | 13.1% | 9.6% |
| Wigzo | 149 | 8.5% | 5% |
| Razorpay Magic Checkout | 130 | 7.4% | 6.1% |
| Avada SEO | 98 | 5.6% | 4.1% |
| Whatmore | 96 | 5.5% | 4.2% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these perfume brands.
The biggest perfume ranges belong to Madeena Co (2895 products), Amafhh (2259 products) and Yusuf Bhai (1858 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling perfume" if its catalogue lists at least three live perfume products, or a perfume collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.