The D2C Hair care Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 2,234 stores that sell hair care in some capacity, and 64,287 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: October 2026.
D2C hair care market overview
1 in every 32 Indian D2C stores on Shopify sells hair care: 2,234 stores, 3.1% of the 72,203 we track. 798 of them (36%) are hair care specialists, where hair care is the largest product line or at least a quarter of the range. The other 1,436 sell hair care next to something else, most often skincare (558), ayurveda & herbal (107), vitamins & supplements (90), body care & bath (81).
The 283 specialist brands with measurable branded demand draw 937,708 branded searches a month between them, and the top 10 take 64% of that.
Activity in the last 90 days
Hair care specialists listed 29,898 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist hair care brand that launched something new, on average, added 79 products.
Examples of brands recently adding new products
Soulflower listed 18 new hair care products in the last 90 days. Examples:
Khadi Natural listed 11 new hair care products in the last 90 days. Examples:
Naturali listed 9 new hair care products in the last 90 days. Examples:
Top D2C brands selling hair care in India
The ten most searched-for hair care specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Traya | Mumbai | 143,266 | |
| 2 | WishCareBrands like WishCare → | Kolkata | 114,893 | 28 |
| 3 | Arata | Delhi | 72,146 | 41 |
| 4 | OZivaBrands like OZiva → | Mumbai | 67,293 | 49 |
| 5 | Nish HairBrands like Nish Hair → | Mumbai | 47,693 | 48 |
| 6 | ParadyesBrands like Paradyes → | Ahmedabad | 36,773 | 45 |
| 7 | BBLUNT | Gurugram | 32,293 | 36 |
| 8 | Moxie BeautyBrands like Moxie Beauty → | Delhi | 32,200 | 29 |
| 9 | Fix My CurlsBrands like Fix My Curls → | Gurugram | 27,440 | 33 |
| 10 | Soulflower | Mumbai | 26,133 | 45 |
Hair care pricing in D2C India
The median price of hair care is ₹549 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹366 and ₹924.
Price by kind of hair care
| Kind | Stores | Median price |
|---|---|---|
| Shampoo | 503 | ₹525 |
| Hair oil | 370 | ₹450 |
| Conditioner | 240 | ₹552 |
| Masks and treatments | 193 | ₹837 |
| Serums | 180 | ₹724 |
| Hair colour | 146 | ₹450 |
| Hair growth and anti-fall | 90 | ₹708 |
| Anti-dandruff | 32 | ₹632 |
Example products
Lower end, around ₹249
Around the median, ₹549
What Indian hair care brands also sell
23% of hair care specialists sell hair care and nothing else. The rest carry at least one other line: skincare for 62% of them, body care & bath for 31%.
Examples of what else hair care brands sell
Arata also sells skincare. Examples:
Soulflower also sells body care & bath. Examples:
Khadi Natural also sells soap. Examples:
More data on Indian hair care brands
Geography
Delhi, Mumbai and Bengaluru are home to the most hair care sellers. Haryana stands out: it has 10% of hair care sellers against 6.9% of all stores.
| State | Hair care sellers | % of hair care sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 361 | 16.5% | 17.7% |
| Delhi | 356 | 16.3% | 13.9% |
| Haryana | 218 | 10% | 6.9% |
| Gujarat | 216 | 9.9% | 10% |
| Tamil Nadu | 185 | 8.4% | 6.8% |
| Uttar Pradesh | 165 | 7.5% | 9% |
| Karnataka | 128 | 5.8% | 7.9% |
| Telangana | 104 | 4.7% | 3.4% |
Cash on delivery
47.6% of hair care sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among hair care specialists it is 47.9%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Nish Hair | Yes | Cash On Delivery Available | nishhair.com |
| Plum Goodness | Yes | We offer payment methods such as UPI, debit/credit card, netbanking, wallet, and cash on delivery (COD). | plumgoodness.com/pages/faqs |
| Traya Health | Yes | We accept Master Card, Visa, Rupay, Amex, Maestro, Netbanking (All Indian Banks), Freecharge, PayZapp, UPI, Cash On Delivery. | traya.health/pages/faq |
| Fix My Curls | Conditional | If you opt for Cash on Delivery, a non-refundable shipping charge will be added. | fixmycurls.com/es/pages/shipping-policy |
| Vedpuran Ayurveda | Conditional | Cash on Delivery Available | vedpuranayurveda.com |
| Ved Sanjeevani | Conditional | 100% Ayurvedic & Chemical-Free · Free Shipping · Cash on Delivery | vedsanjeevani.com |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among hair care sellers, with the same figure for all stores.
| App | Hair care sellers | % of hair care sellers | % of all stores |
|---|---|---|---|
| Judge.me | 1,432 | 64.2% | 45.7% |
| Shiprocket | 748 | 33.5% | 23.5% |
| Instafeed | 453 | 20.3% | 17.7% |
| GoKwik | 395 | 17.7% | 10.4% |
| Microsoft Clarity | 333 | 14.9% | 12% |
| Shiprocket Checkout (Fastrr) | 305 | 13.7% | 9.6% |
| Wigzo | 222 | 9.9% | 5% |
| GoAffPro | 160 | 7.2% | 2.1% |
| Klaviyo | 132 | 5.9% | 4.3% |
| Avada SEO | 129 | 5.8% | 4.1% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these hair care brands.
The biggest hair care ranges belong to Fabb6 (375 products), Rayu Care (284 products) and Cutiglow (282 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling hair care" if its catalogue lists at least three live hair care products, or a hair care collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.