The D2C Hair care Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 2,157 stores that sell hair care in some capacity, and 57,911 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C hair care market overview
1 in every 33 Indian D2C stores on Shopify sells hair care: 2,157 stores, 3.1% of the 70,164 whose catalogues we read. 814 of them (38%) are hair care specialists, where hair care is the largest product line or at least a quarter of the range. The other 1,343 sell hair care next to something else, most often skincare (525), vitamins & supplements (94), ayurveda & herbal (94), body care & bath (73).
The 131 specialist brands with measurable branded demand draw 274,822 branded searches a month between them, and the top 10 take 74% of that.
Activity in the last 90 days
Hair care specialists listed 59,067 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist hair care brand that launched something new, on average, added 154 products.
Examples of brands recently adding new products
Fix My Curls listed 8 new hair care products in the last 180 days. Examples:
Manetain listed 6 new hair care products in the last 180 days. Examples:
Tru Hair & Skin listed 5 new hair care products in the last 180 days. Examples:
Top D2C brands selling hair care in India
The ten most searched-for hair care specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | HK Vitals | Gurugram | 53,106 | |
| 2 | Nish Hair | Mumbai | 38,266 | 48 |
| 3 | BBLUNT | Gurugram | 30,053 | 36 |
| 4 | Fix My Curls | Gurugram | 24,733 | 33 |
| 5 | Plum Goodness | Thane | 22,680 | 58 |
| 6 | Amrutam | Gwalior | 8,680 | 39 |
| 7 | CureSkin | Bengaluru | 8,493 | 37 |
| 8 | Tikitoro | Chennai | 5,880 | 33 |
| 9 | Manetain | Mumbai | 5,880 | 22 |
| 10 | Vedpuran Ayurveda | Kurukshetra | 5,506 | 0 |
Hair care pricing in D2C India
The median price of hair care is ₹555 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹374 and ₹899.
Price by kind of hair care
| Kind | Stores | Median price |
|---|---|---|
| Shampoo | 615 | ₹530 |
| Hair oil | 458 | ₹461 |
| Conditioner | 299 | ₹552 |
| Masks and treatments | 231 | ₹848 |
| Serums | 223 | ₹749 |
| Hair colour | 180 | ₹454 |
| Hair growth and anti-fall | 112 | ₹792 |
| Anti-dandruff | 35 | ₹594 |
Example products
Lower end, around ₹260
Around the median, ₹555
What Indian hair care brands also sell
20% of hair care specialists sell hair care and nothing else. The rest carry at least one other line: skincare for 64% of them, body care & bath for 32%.
Examples of what else hair care brands sell
Nourish Mantra also sells skincare. Examples:
Tikitoro also sells body care & bath. Examples:
Kairali also sells vitamins & supplements. Examples:
More data on Indian hair care brands
Geography
Delhi, Mumbai and Gurugram are home to the most hair care sellers. Haryana stands out: it has 10.5% of hair care sellers against 7% of all stores.
| State | Hair care sellers | % of hair care sellers | % of all stores |
|---|---|---|---|
| Delhi | 350 | 16.5% | 13.8% |
| Maharashtra | 339 | 15.9% | 17.5% |
| Haryana | 223 | 10.5% | 7% |
| Gujarat | 218 | 10.2% | 9.9% |
| Tamil Nadu | 173 | 8.1% | 6.6% |
| Uttar Pradesh | 159 | 7.5% | 9.2% |
| Karnataka | 124 | 5.8% | 7.9% |
| Telangana | 104 | 4.9% | 3.4% |
Cash on delivery
46.2% of hair care sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among hair care specialists it is 45%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Nish Hair | Yes | Cash On Delivery Available | / |
| Plum Goodness | Yes | We offer payment methods such as UPI, debit/credit card, netbanking, wallet, and cash on delivery (COD). | /pages/faqs |
| Vedpuran Ayurveda | Yes | Cash on Delivery Available | / |
| Fix My Curls | Conditional | If you opt for Cash on Delivery, a non-refundable shipping charge will be added. | /es/pages/shipping-policy |
| Innovist | Conditional | Since COD is available only for select pin codes, please check its availability at checkout. | /pages/contact-us |
| Truth and Hair | Conditional | COD option is not applicable on International orders. | /pages/shipping-tax-returns |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among hair care sellers, with the same figure for all stores.
| App | Hair care sellers | % of hair care sellers | % of all stores |
|---|---|---|---|
| Judge.me | 1,381 | 64.1% | 46.1% |
| Shiprocket | 744 | 34.6% | 23.7% |
| Instafeed | 447 | 20.8% | 17.6% |
| GoKwik | 379 | 17.6% | 10.3% |
| Microsoft Clarity | 311 | 14.4% | 11.7% |
| Shiprocket Checkout (Fastrr) | 298 | 13.8% | 9.5% |
| Wigzo | 218 | 10.1% | 5.1% |
| GoAffPro | 147 | 6.8% | 2.1% |
| Avada SEO | 131 | 6.1% | 4.2% |
| Klaviyo | 121 | 5.6% | 4.3% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these hair care brands.
The biggest hair care ranges belong to Berina Professional (145 products), Moroccanoil (68 products) and Milk Shake (55 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling hair care" if its catalogue lists at least three live hair care products, or a hair care collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.