12 Brands Like V-Guard: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like V-Guard are Atomberg, Voltas, Livpure, and Orient Electric. They mostly sell home appliances, kitchen appliances and building materials (similar to V-Guard), and their median prices range from ₹1,999 to ₹12,960 (V-Guard's is ₹4,299). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to V-Guard, including Ankur Electricals, Kinsco, Keeline, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Atomberg
Atomberg sells energy-efficient ceiling, pedestal, wall, and exhaust fans.
Like V-Guard, most of its range is home appliances and kitchen appliances (82% vs 85% at V-Guard), at a similar median price (₹4,099 vs ₹4,299).
Examples of what Atomberg sells
Home appliances
Erica Artesta Ceiling Fan₹3,499
Intellon Water Purifier₹18,999
Renesa Prime Crest₹3,499+40more home appliancesView on atomberg.com →
2. Ankur Electricals
An electronics showroom and dealer in Noida offering air conditioners, coolers, heaters, geysers, and other home appliances online and in-store.
Like V-Guard, a large part of its range is home appliances and kitchen appliances (49% vs 85% at V-Guard), at a higher median price (₹16,199 vs ₹4,299).
Examples of what Ankur Electricals sells
Home appliances
IFB 10 Kg 5 star Fully-Automatic Top Load Washing Machine (TL-S4BLS 10.0KG AQUA₹31,835
IFB 10 Kg 5 star Fully-Automatic Top Load Washing Machine (TL-S4RBS 10.0KG AQUA₹30,205
IFB 9 Kg 5 star Fully-Automatic Top Load Washing Machine (TL-S4RBS 9.0KG AQUA₹29,335+1,381more home appliancesView on ankurelectricals.com →Kitchen appliances
Sujata Cooktop Majestic₹12,699
Sujata Cooktop Robusto AI₹17,499
Sujata Cooktop Deluxe AI₹11,799+190more kitchen appliancesView on ankurelectricals.com →Storage & organisation
Crompton 15 Ltrs 5 Star Rated Storage Water Heater Geyser (Solarium Care)₹10,499
Racold 70 Ltrs Vertical Storage Water Heater Geyser Platinum NXT 70L (V)₹20,999
Haier 25 Ltrs Storage 5 Star Wall Mounting Water Heater Geyser (ES25V-ESTILE White)₹8,599+114more storage & organisationView on ankurelectricals.com →3. Voltas
Voltas sells air conditioners, air coolers, water heaters, water dispensers, and other home appliances online.
Like V-Guard, most of its range is home appliances and kitchen appliances (84% vs 85% at V-Guard), at a higher median price (₹12,960 vs ₹4,299).
4. Kinsco
An online retailer specializing in water purifiers for home use with advanced filtration technologies including RO, UV, UF, TDS and mineral enhancement.
Like V-Guard, most of its range is home appliances and kitchen appliances (68% vs 85% at V-Guard), at a similar median price (₹4,099 vs ₹4,299).
Examples of what Kinsco sells
Home appliances
Genuine Aqua Laser 15 Litre RO + Uv + UF + TDS Adjuster Water Purifier for home office₹4,249
Aqua Flame 15 Litre Copper + RO + UV + UF + TDS Adjuster Pure Copper Water Purifier Dispenser Machine (With Free Pre Filter)₹4,599
Aqua Punch+ Zinc Copper And Alkaline 15Liter RO + UV + UF Water Purifier(Black) With Copper Guard₹4,799+27more home appliancesView on kinscoappliances.com →5. Livpure
Single-brand retailer offering RO water purifiers, mattresses, pillows, and home appliances at affordable prices.
Like V-Guard, a large part of its range is home appliances and kitchen appliances (47% vs 85% at V-Guard), at a higher median price (₹7,982 vs ₹4,299). Livpure accepts cash on delivery (with conditions).
Examples of what Livpure sells
Home appliances
Allura Premia Ultra Water Purifier₹19,490
Sereno Neo Water Purifier₹17,990
Ice Blast 90 Litres Desert Air Cooler with Temperature Overload Protection (Inverter Compatible₹16,680+37more home appliancesView on livpure.com →
6. Keeline
Keeline offers a premium range of kitchen appliances including stabilizers, wet grinders, rice cookers, and mixer grinders.
Like V-Guard, most of its range is home appliances and kitchen appliances (63% vs 85% at V-Guard), at a lower median price (₹3,500 vs ₹4,299).
Examples of what Keeline sells
7. Kenstar
Kenstar sells home appliances and kitchen essentials including air coolers, mixer grinders, and water heaters.
Like V-Guard, most of its range is home appliances and kitchen appliances (95% vs 85% at V-Guard), at a lower median price (₹3,662 vs ₹4,299).
Examples of what Kenstar sells
8. Costify
Costify India sells refurbished refrigerators, air conditioners, and washing machines with warranty and delivery in Delhi NCR.
Like V-Guard, most of its range is home appliances and kitchen appliances (100% vs 85% at V-Guard), at a higher median price (₹15,500 vs ₹4,299).
9. Orient Electric
Orient Electric is India's leading consumer electrical brand selling fans, lighting, air coolers, water heaters, kitchen appliances, switches, and switchgear.
Like V-Guard, a large part of its range is home appliances and kitchen appliances (36% vs 85% at V-Guard), at a lower median price (₹1,999 vs ₹4,299).
Examples of what Orient Electric sells
Home appliances
IFloat Neu BLDC Ceiling Fan₹5,649
Proton UnderLight BLDC Ceiling Fan₹5,099
Ecotech Slim BLDC Ceiling Fan with RF Remote₹3,399+137more home appliancesView on orientelectric.com →
10. Skyline Appliances
Skyline Appliances sells home and kitchen appliances including electric kettles, mixers, irons, steamers, and cookers online with fast delivery.
Like V-Guard, most of its range is home appliances and kitchen appliances (92% vs 85% at V-Guard), at a lower median price (₹1,838 vs ₹4,299). Skyline Appliances accepts cash on delivery (with conditions).
Examples of what Skyline Appliances sells
Home appliances
Skyline 1600-Watt Commercial Mixer Grinder with 2 Jars - Powerhouse Performance for Professional Kitchens₹6,950
9-Inch Table Fan with 3-Speed Control & Whisper-Quiet Motor₹1,070
12-Inch Desk Fan with 3-Speed Control & Whisper-Quiet Motor₹1,540+203more home appliancesView on skylineappliances.online →
11. Bajaj Electricals
Bajaj Electricals sells a wide range of home appliances including fans, heaters, and kitchen appliances.
Like V-Guard, most of its range is home appliances and kitchen appliances (53% vs 85% at V-Guard), at a lower median price (₹3,700 vs ₹4,299).
Examples of what Bajaj Electricals sells
12. FILTERKART
Filterkart sells replacement water filter kits and RO service spares for major drinking water purifier brands.
Like V-Guard, most of its range is home appliances (87% vs 69% at V-Guard), at a higher median price (₹6,050 vs ₹4,299).
Examples of what FILTERKART sells
Home appliances
Aquadyne Complete Filter Kit for Undersink RO System (PP + GAC + CTO + 100 GPD RO Membrane + T33)₹5,200
Aquadyne 4.5"- 20" Jumbo Spun Sediment Filter₹2,200
Aquadyne Compatible RO Membrane 150 GPD for MI Smart Water Purifier₹5,200+413more home appliancesView on filterkart.com →
