12 Brands Like Bajaj Electricals: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Bajaj Electricals are Atomberg, Voltas, Livpure, and Crompton. They mostly sell home appliances, lighting and kitchen appliances (similar to Bajaj Electricals), and their median prices range from ₹4,099 to ₹12,960 (Bajaj Electricals's is ₹3,700). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Bajaj Electricals, including Longway India, OWNAIR, SUJATA, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Orient Electric
Orient Electric is India's leading consumer electrical brand selling fans, lighting, air coolers, water heaters, kitchen appliances, switches, and switchgear.
Like Bajaj Electricals, a large part of its range is home appliances and lighting & lamps (50% vs 61% at Bajaj Electricals), at a lower median price (₹1,999 vs ₹3,700).
Examples of what Orient Electric sells
Home appliances
IFloat Neu BLDC Ceiling Fan₹5,649
Proton UnderLight BLDC Ceiling Fan₹5,099
Ecotech Slim BLDC Ceiling Fan with RF Remote₹3,399+137more home appliancesView on orientelectric.com →
2. Longway India
Longway India offers affordable home and kitchen appliances including fans, mixers, geysers, and related electronics.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (63% vs 53% at Bajaj Electricals), at a lower median price (₹1,699 vs ₹3,700).
Examples of what Longway India sells
Home appliances
Longway Luminair 1200 mm BLDC Ceiling Fan with Remote Control & LED Light₹2,799
Longway Aero 1200 mm BLDC Ceiling Fan with Remote Control₹1,999
Longway Plancha Heavy Weight Non-Stick Teflon Coated Dry Iron₹849+85more home appliancesView on longwayindia.com →
3. Crompton
Online store selling Crompton-branded home appliances including fans, lights, pumps, and electrical consumer goods.
Like Bajaj Electricals, most of its range is home appliances and lighting & lamps (62% vs 61% at Bajaj Electricals), at a higher median price (₹5,499 vs ₹3,700).
Examples of what Crompton sells
Home appliances
CITO PRO Highspeed 2-in-1 Fan₹3,299
Energion Niteo Pro BLDC Ceiling Fan₹5,999
Siro Rechargeable Clip Fan₹1,899+207more home appliancesView on crompton.co.in →
4. OWNAIR
Indian lifestyle brand offering innovative home and beauty products aligned with personal identity and inspiration.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (50% vs 53% at Bajaj Electricals), at a lower median price (₹2,949 vs ₹3,700).
Examples of what OWNAIR sells
Home appliances
Replacement Filter Compatible with OWNAIR Air Purifier₹1,299
Smart Air Purifier For Coverage Area 150 Sq Ft- Removes 99.97% of Pollen₹5,999
2 In 1 Turbo Handheld Wet and Dry Garment Steamer for clothes₹4,299+3more home appliancesView on ownairstore.com →
5. V-Guard
V-Guard Industries Limited sells stabilizers, fans, inverters, air coolers, water heaters, and kitchen appliances through its official online store.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (85% vs 53% at Bajaj Electricals), at a higher median price (₹4,299 vs ₹3,700).
Examples of what V-Guard sells
6. SUJATA
Sujata sells mixer grinders, juicers, electric kettles and other kitchen appliances for home and commercial use.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (97% vs 53% at Bajaj Electricals), at a similar median price (₹3,802 vs ₹3,700).
Examples of what SUJATA sells
7. Atomberg
Atomberg sells energy-efficient ceiling, pedestal, wall, and exhaust fans.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (82% vs 53% at Bajaj Electricals), at a higher median price (₹4,099 vs ₹3,700).
Examples of what Atomberg sells
Home appliances
Erica Artesta Ceiling Fan₹3,499
Intellon Water Purifier₹18,999
Renesa Prime Crest₹3,499+40more home appliancesView on atomberg.com →
8. Aquafresh Water Purifier
Aquafresh Water Purifier sells residential and commercial water purification systems, including RO units, UV purifiers, spare parts, and water softeners.
Like Bajaj Electricals, most of its range is lighting & lamps and home appliances (70% vs 61% at Bajaj Electricals), at a higher median price (₹6,990 vs ₹3,700).
Examples of what Aquafresh Water Purifier sells
9. Voltas
Voltas sells air conditioners, air coolers, water heaters, water dispensers, and other home appliances online.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (84% vs 53% at Bajaj Electricals), at a higher median price (₹12,960 vs ₹3,700).
10. Kenstar
Kenstar sells home appliances and kitchen essentials including air coolers, mixer grinders, and water heaters.
Like Bajaj Electricals, most of its range is home appliances and kitchen appliances (95% vs 53% at Bajaj Electricals), at a similar median price (₹3,662 vs ₹3,700).
Examples of what Kenstar sells
11. Livpure
Single-brand retailer offering RO water purifiers, mattresses, pillows, and home appliances at affordable prices.
Like Bajaj Electricals, a large part of its range is home appliances and kitchen appliances (47% vs 53% at Bajaj Electricals), at a higher median price (₹7,982 vs ₹3,700). Livpure accepts cash on delivery (with conditions).
Examples of what Livpure sells
Home appliances
Allura Premia Ultra Water Purifier₹19,490
Sereno Neo Water Purifier₹17,990
Ice Blast 90 Litres Desert Air Cooler with Temperature Overload Protection (Inverter Compatible₹16,680+37more home appliancesView on livpure.com →
12. Foxsky
Foxsky™ India is an electronics company that manufactures and sells 4K Ultra HD Android LED TVs, smart TVs, washing machines, mobile accessories and smartwatches.
Like Bajaj Electricals, most of its range is home appliances and audio (57% vs 43% at Bajaj Electricals), at a higher median price (₹8,999 vs ₹3,700).
Examples of what Foxsky sells
Home appliances
11 kg Semi Automatic Top Load Washing Machine with 3D Scrub Technology₹13,290
9 kg 5 Star Fully Automatic Top Load Washing Machine with Stainless Steel Drum & Turbo Dry (AW9000FATL₹15,890
9.5 kg Semi Automatic Top Load Washing Machine with 3D Scrub Technology₹11,290+21more home appliancesView on foxskyindia.com →