12 Brands Like Urban Platter: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like Urban Platter are Rosier Foods, True Elements, FarmDidi, and KIWI Kisan Window. They mostly sell grocery, spices and pickles, sauces (similar to Urban Platter), and their median prices range from ₹312 to ₹699 (Urban Platter's is ₹309). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to Urban Platter, including KisaanSay, Aazol, Freshmills, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. KIWI Kisan Window
Pan-India organic grocery store offering regional delights and unique flavors of India with non-adulterated food products.
Like Urban Platter, a large part of its range is spices & masalas and grocery & staples (25% vs 28% at Urban Platter), at a higher median price (₹607 vs ₹309). KIWI Kisan Window accepts cash on delivery.
Examples of what KIWI Kisan Window sells
Spices & masalas
Mini Punjabi Masala Combo₹473
Himalayan Seasoning Bundle₹672
Himalayan Seasoning Blends₹946+19more spices & masalasView on kiwikisanwindow.com →
2. KisaanSay
Offers single-origin specialty food products directly from farmer collectives, including Kalanamak rice, walnuts, ghee, oils, honey, and regional specialty items.
Like Urban Platter, its range includes grocery & staples and dry fruits & nuts (24% vs 25% at Urban Platter), at a higher median price (₹414 vs ₹309).
Examples of what KisaanSay sells
Grocery & staples
Latehar Jeeraphool Rice₹299
Jashpur Tribal Mahua Nector Gold₹799
Sitapur Jaggery Powder₹230+8more grocery & staplesView on kisaansay.com →
3. GirOrganic
An organic dairy brand specializing in premium A2 ghee made from desi cow milk, emphasizing health benefits and Vedic purity standards.
Like Urban Platter, its range includes spices & masalas and pickles, sauces & condiments (18% vs 25% at Urban Platter), at a similar median price (₹334 vs ₹309).
Examples of what GirOrganic sells
4. Aazol
Aazol sources and sells traditionally-made authentic foods from women micro-entrepreneurs and SHGs across Maharashtra.
Like Urban Platter, a large part of its range is spices & masalas and pickles, sauces & condiments (29% vs 25% at Urban Platter), at a higher median price (₹402 vs ₹309). Aazol accepts cash on delivery.
Examples of what Aazol sells
Spices & masalas
Hinterland Masalas Combo₹620
Pure Kokum Extract: Kokum Agal₹499
Chicken Masala: Malvani Masala₹270+4more spices & masalasView on aazol.in →
5. True Elements
Single-brand seller of healthy breakfast foods and snacks made with millets, no added refined sugar or preservatives, trusted by over 20 lakh households.
Like Urban Platter, a large part of its range is grocery & staples and dry fruits & nuts (42% vs 25% at Urban Platter), at a higher median price (₹349 vs ₹309). True Elements accepts cash on delivery (with conditions).
Examples of what True Elements sells
Grocery & staples
High Protein Savoury Oats - Flavours of Asia₹349
Quinoa 2kg₹1,300
Steel Cut Oats 2kg₹800+17more grocery & staplesView on true-elements.com →
6. Freshmills
Retail store with micro-factory offering freshly milled Indian gourmet products free of artificial additives.
Like Urban Platter, a large part of its range is grocery & staples and pickles, sauces & condiments (27% vs 26% at Urban Platter), at a lower median price (₹175 vs ₹309).
Examples of what Freshmills sells
Grocery & staples
Organic Coconut Cream₹299
Organic Coconut Milk₹269
Coconut Blossom Sugar₹249+240more grocery & staplesView on freshmills.in →
7. FarmDidi
Sells 100% natural, authentic, and healthy food products.
Like Urban Platter, a large part of its range is spices & masalas and pickles, sauces & condiments (40% vs 25% at Urban Platter), at a similar median price (₹312 vs ₹309).
Examples of what FarmDidi sells
Spices & masalas
Punjabi Garam Masala₹60
Maharashtrian Green Chilli Pickle Masala₹99
Maharashtrian Mango Pickle Masala₹99+4more spices & masalasView on farmdidi.com →
8. Cottage Wellness
Sells organic and naturally grown food products with a focus on healthy living.
Like Urban Platter, a large part of its range is grocery & staples and spices & masalas (38% vs 28% at Urban Platter), at a lower median price (₹250 vs ₹309).
Examples of what Cottage Wellness sells
Grocery & staples
Quinoa Rice - 1 kg₹350
Urad Dal (Split With Skin) - 1 kg₹250
Chana Dal Split - 500 g₹125+26more grocery & staplesView on cottagewellness.in →
9. Rosier Foods
Rosier Foods sells premium A2 Vedic ghee and raw honey as organic, additive-free food products.
Like Urban Platter, a large part of its range is grocery & staples and pickles, sauces & condiments (39% vs 26% at Urban Platter), at a higher median price (₹699 vs ₹309).
Examples of what Rosier Foods sells
Grocery & staples
High Protein Oats - Mango Tango₹599
High Protein Oats - Kulfi Masti₹599
High Protein Oats - Assorted Pack₹699+31more grocery & staplesView on rosierfoods.com →
10. Kitchen Treasures
Kitchen Treasures is a brand that provides curry powder and recipe solutions for home cooking.
Like Urban Platter, most of its range is grocery & staples and spices & masalas (52% vs 28% at Urban Platter), at a lower median price (₹130 vs ₹309).
Examples of what Kitchen Treasures sells
Grocery & staples
Roasted Rava₹85
Easy Palappam Mix Powder₹85
Corn Puttu Podi₹160+11more grocery & staplesView on kitchentreasures.in →
11. My Pahadi Dukan
Sells organic Himalayan products and natural wellness goods sourced from the Himalayan region.
Like Urban Platter, a large part of its range is spices & masalas and tea (34% vs 21% at Urban Platter), at a higher median price (₹602 vs ₹309). My Pahadi Dukan accepts cash on delivery.
Examples of what My Pahadi Dukan sells
Spices & masalas
Combo Lakadong Turmeric 100gms + Ing Makhir Ginger 100gms₹699
Kashmiri Red Chilli Powder - 100gms₹377
Whole Spice - Black Peppercorn₹308+14more spices & masalasView on mypahadidukan.com →
12. The Altitude Store
Online organic grocery store in Delhi NCR offering organic fruits, vegetables, oils, grains, poultry, bakery, and natural food products.
Like Urban Platter, a large part of its range is grocery & staples and spices & masalas (38% vs 28% at Urban Platter), at a lower median price (₹260 vs ₹309).
Examples of what The Altitude Store sells
Grocery & staples
NAKH FRUIT₹200
JAGGERY POWDER₹89
JAGGERY CUBES₹120+420more grocery & staplesView on thealtitudestore.com →
