10 Brands Like PHOOL: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like PHOOL are Gowdurbar, Hari Darshan, Cycle Pure Agarbatti, and Archita Essentials. They mostly sell incense, essential oils and tea (similar to PHOOL), and their median prices range from ₹125 to ₹199 (PHOOL's is ₹245). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to PHOOL, including Gamta Organic, Jalvayu, Orkay Fragrance, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. HEM Fragrances
Hem Fragrances offers agarbatti, incense cones, pooja samagri, aroma oils, potpourri and home fragrance products.
Like PHOOL, most of its range is incense & dhoop and essential oils (70% vs 64% at PHOOL), at a similar median price (₹269 vs ₹245).
Examples of what HEM Fragrances sells
Incense & dhoop
HEM Madhur Premium Dual Fragrance Incense Sticks Combo - (225g Each)₹234
HEM Apurva Charcoal-Free Incense Stick (90g Each)₹270
HEM Fortune Mogra & Sandal Bambooless Incense Sticks (180g Each)₹450+158more incense & dhoopView on hemfragrances.in →
2. Gamta Organic
Gamta offers organic incense sticks and organic Panchgavya products positioned for natural purification of body and mind.
Like PHOOL, most of its range is incense & dhoop and pooja items (86% vs 58% at PHOOL), at a higher median price (₹299 vs ₹245).
Examples of what Gamta Organic sells
Incense & dhoop
Elevate Your Spirit with Spiritual Sandal Panchagavya Dhoop Sticks₹333
Experience Serenity with Lavish Lavender Panchagavya Dhoop Sticks₹333
Healing Heena Panchagavya Dhoop Sticks - Elevate Your Spiritual Practices Naturally₹333+21more incense & dhoopView on gamtaorganic.com →3. Sugandh Lok
Sugandh Lok sells hand-made organic agarbattis made with natural, non-toxic ingredients and blessed temple flowers.
Like PHOOL, most of its range is incense & dhoop and gift hampers & boxes (90% vs 60% at PHOOL), at a lower median price (₹150 vs ₹245).
Examples of what Sugandh Lok sells
Incense & dhoop
Sandalwood - Earth Essence₹135
Orchid - Earth Essence₹135
Oudh Sandal - Earth Essence₹135+136more incense & dhoopView on sugandhlok.com →Gift hampers & boxes
4. Jalvayu
Jalvayu sells natural, plant-based, and chemical-free home and hygiene products including handwash, floor cleaners, organic incense, and eco-friendly agarbatti.
Like PHOOL, a large part of its range is incense & dhoop and candles (43% vs 62% at PHOOL), at a higher median price (₹399 vs ₹245).
Examples of what Jalvayu sells
5. Archita Essentials
Sells natural incense sticks, cones, hawan items, lamp oil, and pooja oils for religious and spiritual purposes.
Like PHOOL, most of its range is incense & dhoop and candles (84% vs 62% at PHOOL), at a lower median price (₹180 vs ₹245).
Examples of what Archita Essentials sells
Incense & dhoop
YogMantra Royal Oudh Premium Incense Sticks - 100gm (Pack of 1)₹90
YogMantra Fantastic Beasts Premium Incense Sticks - 400gm (Pack of 1)₹299
YogMantra Rose Mist Premium Incense Sticks - 400gm (Pack of 1)₹299+156more incense & dhoopView on architaessentials.com →Pooja items
6. Orkay Fragrance
Snakebrand by Orkay Fragrance sells fragrances and fragrance products.
Like PHOOL, a large part of its range is incense & dhoop (37% vs 56% at PHOOL), at a higher median price (₹354 vs ₹245).
Examples of what Orkay Fragrance sells
7. Hari Darshan
Haridarshan manufactures and sells agarbatti, dhoop, chandan tikka, and hawan samagri (traditional religious and aromatic products).
Like PHOOL, most of its range is incense & dhoop and gift hampers & boxes (71% vs 60% at PHOOL), at a lower median price (₹150 vs ₹245).
Examples of what Hari Darshan sells
Incense & dhoop
Hari Seva Candy Dhoop & Agarbatti Combo - Rose₹380
4 in 1 Sambrani Cups - Pack of 24₹180
Pancham Oil - 900ml₹295+144more incense & dhoopView on haridarshan.com →Gift hampers & boxes
8. Shivkrupa Agarbatti
Shivkrupa Agarbatti Works manufactures and sells incense (agarbatti) products.
Like PHOOL, most of its range is incense & dhoop and perfume & fragrance (85% vs 57% at PHOOL), at a higher median price (₹273 vs ₹245).
Examples of what Shivkrupa Agarbatti sells
9. Cycle Pure Agarbatti
Cycle Pure sells agarbatti, puja samagri, home and gifting products.
Like PHOOL, most of its range is incense & dhoop and candles (66% vs 62% at PHOOL), at a lower median price (₹199 vs ₹245).
Examples of what Cycle Pure Agarbatti sells
Incense & dhoop
Om Shanthi Gold Class Ayurvedic Puja Oil₹275
Vasu 100 Agarbatti - Pack of 5₹75
Bambooless Solid Dhoop Pack of 6 - Lia Connoisseur Series₹330+392more incense & dhoopView on cycle.in →
10. Gowdurbar
Sells natural wellness products including herbal incense, oils, ghee, body wash, and Pooja essentials.
Like PHOOL, a large part of its range is incense & dhoop and gift hampers & boxes (49% vs 60% at PHOOL), at a lower median price (₹125 vs ₹245).
Examples of what Gowdurbar sells
Incense & dhoop
Geetha - Calming Camphor-Loban Incense₹60
Bharatha - Devadaru Agarbatti₹60
Ramayana Agarbatti - Sandal Fragrance₹60+46more incense & dhoopView on gowdurbar.com →
