12 Brands Like TARUN TAHILIANI: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like TARUN TAHILIANI are Manish Malhotra, Mahima Mahajan, Seema Gujral, and Ridhi Mehra. They mostly sell sarees, lehengas and men's ethnic wear (similar to TARUN TAHILIANI), and their median prices range from ₹69,500 to ₹345,000 (TARUN TAHILIANI's is ₹136,600). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to TARUN TAHILIANI, including Nitika Gujral, Varun Bahl, Shyamal & Bhumika, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Manish Malhotra
Luxury fashion and ethnic wear designer brand.
Like TARUN TAHILIANI, a large part of its range is sarees and lehengas (41% vs 31% at TARUN TAHILIANI), at a higher median price (₹345,000 vs ₹136,600).
Examples of what Manish Malhotra sells
Men's ethnic wear
2. Nitika Gujral
Designer wedding and celebration wear combining heritage-inspired designs with contemporary styling for festive occasions.
Like TARUN TAHILIANI, a large part of its range is lehengas and sarees (40% vs 31% at TARUN TAHILIANI), at a lower median price (₹88,000 vs ₹136,600).
Examples of what Nitika Gujral sells
Men's ethnic wear
3. Seema Gujral
Designer Indian couture brand creating innovative ensembles that blend traditional Indian craftsmanship with modern design perspective.
Like TARUN TAHILIANI, a large part of its range is sarees and lehengas (46% vs 31% at TARUN TAHILIANI), at a higher median price (₹198,000 vs ₹136,600).
Examples of what Seema Gujral sells
Men's ethnic wear
4. Varun Bahl
Luxury couture fashion brand by designer Varun Bahl offering exclusive women's and men's designer wear.
Like TARUN TAHILIANI, a large part of its range is lehengas and sarees (29% vs 31% at TARUN TAHILIANI), at a higher median price (₹170,500 vs ₹136,600).
Examples of what Varun Bahl sells
Men's ethnic wear
5. Jayanti Reddy
Jayanti Reddy is a luxury fashion brand from Hyderabad offering lehengas, sarees, kaftans, and anarkali sets celebrating the modern Indian woman.
Like TARUN TAHILIANI, a large part of its range is sarees and lehengas (39% vs 31% at TARUN TAHILIANI), at a higher median price (₹200,900 vs ₹136,600).
Examples of what Jayanti Reddy sells
Men's ethnic wear
6. Shyamal & Bhumika
Leading Indian fashion designer duo specializing in couture collections that revive traditional Indian crafts and artisan techniques.
Like TARUN TAHILIANI, most of its range is sarees and lehengas (52% vs 31% at TARUN TAHILIANI), at a higher median price (₹180,000 vs ₹136,600).
Examples of what Shyamal & Bhumika sells
Men's ethnic wear
7. Ridhi Mehra
Premium luxury designer brand specializing in ethnic wear including sarees, lehengas, peplum sets, and anarkalis for festive and wedding occasions.
Like TARUN TAHILIANI, a large part of its range is sarees and lehengas (47% vs 31% at TARUN TAHILIANI), at a lower median price (₹84,300 vs ₹136,600). Ridhi Mehra accepts cash on delivery.
Examples of what Ridhi Mehra sells
Kurta sets
All Indian brands that sell kurta sets →8. Dolly J Studio
Online retailer specializing in bridal and traditional ethnic wear including lehengas, gowns, sarees, kurtis, and shararas.
Like TARUN TAHILIANI, a large part of its range is lehengas and sarees (26% vs 31% at TARUN TAHILIANI), at a higher median price (₹155,000 vs ₹136,600).
Examples of what Dolly J Studio sells
Men's ethnic wear
9. Mahima Mahajan
A designer brand offering luxury womenswear and menswear.
Like TARUN TAHILIANI, a large part of its range is lehengas and sarees (39% vs 31% at TARUN TAHILIANI), at a lower median price (₹69,500 vs ₹136,600). Mahima Mahajan accepts cash on delivery.
Examples of what Mahima Mahajan sells
Men's ethnic wear
10. Suneet Varma
Suneet Varma fashion brand.
Like TARUN TAHILIANI, a large part of its range is sarees and lehengas (45% vs 31% at TARUN TAHILIANI), at a higher median price (₹245,000 vs ₹136,600).
Examples of what Suneet Varma sells
Kurta sets
All Indian brands that sell kurta sets →11. ITRH
ITRH sells hand-dyed and hand-crafted luxury designerwear featuring traditional Indian textiles like Kalamkari, Madhubani, Chikankari, and Gota-Weaving.
Like TARUN TAHILIANI, most of its range is sarees and lehengas (50% vs 31% at TARUN TAHILIANI), at a higher median price (₹165,000 vs ₹136,600).
Examples of what ITRH sells
Kurta sets
All Indian brands that sell kurta sets →12. Aisha Rao
Aisha Rao offers luxury handcrafted Indian couture featuring appliqué, rich embroidery, and vibrant fabrics designed for modern women.
Like TARUN TAHILIANI, a large part of its range is lehengas and sarees (44% vs 31% at TARUN TAHILIANI), at a similar median price (₹146,900 vs ₹136,600).











































































































