12 Brands Like SHRUS: Competitors & Alternatives (Sept 2026)
The best-known Indian brands like SHRUS are Libas, Suta, Sudathi, and Okhai. They mostly sell sarees, fabrics (by the metre) and jewellery sets (similar to SHRUS), and their median prices range from ₹1,099 to ₹6,220 (SHRUS's is ₹2,209). As well as well-known brands, below you'll find lesser known brands that have similar product catalogues to SHRUS, including EkBanni, Palam Silks, Byloom, and more.
The data in this article comes from Merchant Data. You can access data like this on Indian brands via API. Learn more here. Last updated: 27 September 2026.
1. Sutisancha
Sutisancha specializes in designer sarees for women.
Like SHRUS, most of its range is sarees (86% vs 95% at SHRUS), at a lower median price (₹1,929 vs ₹2,209). Sutisancha accepts cash on delivery.
2. EkBanni
EkBanni sells handcrafted Ajrakh silk sarees, modal silk sarees, and plain silk sarees made by skilled artisans.
Like SHRUS, most of its range is sarees and fabrics (by the metre) (78% vs 99% at SHRUS), at a higher median price (₹5,500 vs ₹2,209).
3. Sudathi
Indian fashion brand offering the latest fashion designs at affordable prices with outstanding customer service.
Like SHRUS, most of its range is sarees (94% vs 95% at SHRUS), at a lower median price (₹1,099 vs ₹2,209).
Examples of what Sudathi sells
Sarees
Dark Mauve Silk Woven Banarasi Saree₹1,599
Dusty Rama Green Silk Woven Banarasi Saree₹1,599
Dark Purple Silk Woven Banarasi Saree₹1,599+3,567more sareesView on sudathi.com →
4. Palam Silks
Sells Kanchipuram and wedding silk sarees online to consumers.
Like SHRUS, most of its range is sarees and fabrics (by the metre) (97% vs 99% at SHRUS), at a higher median price (₹7,102 vs ₹2,209).
Examples of what Palam Silks sells
Sarees
Brown Soft Silk Saree₹11,400
Elephant Grey Soft Silk Saree₹10,885
Mint Green Kanchipuram Silk Saree₹27,185+630more sareesView on palamsilk.com →
5. Vastranand
Vastranand sells handcrafted sarees including Banarasi, Kalamkari, Gadwal, and silk varieties, along with fabrics by the metre, dupattas, stoles, and shawls.
Like SHRUS, most of its range is sarees and fabrics (by the metre) (90% vs 99% at SHRUS), at a lower median price (₹1,250 vs ₹2,209).
Examples of what Vastranand sells
Sarees
Artisan Gold Silver Zari Weaving Silk Saree₹1,595
Soft Silk Gold Silver Striped Zari Saree₹1,595
Elegant Banarasi Gold Silver Butta Saree₹1,250+5,419more sareesView on vastranand.in →
6. Byloom
Byloom sells designer handloom and handicraft products celebrating India's traditional weaving and craft techniques.
Like SHRUS, most of its range is sarees (61% vs 95% at SHRUS), at a similar median price (₹2,098 vs ₹2,209).
Examples of what Byloom sells
7. Suta
Suta creates affordable handloom ethnic wear including designer sarees, lehengas, and blouses by working with weavers across India.
Like SHRUS, most of its range is sarees and fabrics (by the metre) (56% vs 99% at SHRUS), at a higher median price (₹6,220 vs ₹2,209).
Examples of what Suta sells
Fabrics (by the metre)
All Indian brands that sell fabrics (by the metre) →
8. House of Sodesii
Sells authentic handloom sarees including silk, cotton, Chanderi, and Banarasi varieties crafted by weavers for various occasions.
Like SHRUS, a large part of its range is sarees (38% vs 95% at SHRUS), at a higher median price (₹3,500 vs ₹2,209).
Examples of what House of Sodesii sells
9. Okhai
Okhai sells handcrafted apparel and lifestyle products created by rural artisans, including designer kurtis, dresses, and home goods.
Like SHRUS, its range includes sarees and fabrics (by the metre) (20% vs 99% at SHRUS), at a higher median price (₹2,500 vs ₹2,209).
Examples of what Okhai sells
Sarees
Tenaaro Geometric Red Ajrakh Hand Block Printed Modal Silk Saree₹7,200
Tenaaro Leaflet Red Ajrakh Hand Block Printed Modal Silk Saree₹7,200
Tenaaro Medallion Black Ajrakh Hand Block Printed Modal Silk Saree₹7,200+798more sareesView on okhai.org →Fabrics (by the metre)
Creative Bee Hand Woven Natural Dye 'Planet-Flora' Hand-Painted Kalamkari Cotton Fabric-1Meters₹2,700
Creative Bee Hand Woven Natural Dye 'Kala-Pure' Hand-Painted Kalamkari Cotton Fabric-1Meters₹2,700
Creative Bee Hand Woven Natural Dye 'Pen & Petal' Hand-Painted Kalamkari Cotton Fabric-1Meters₹2,700+172more fabrics (by the metre)View on okhai.org →Dupattas, stoles & shawls
The ICH Exclusive Lehariya Chanderi Dupatta - Berry Blast₹2,750
The ICH Exclusive Lehariya Chanderi Dupatta - Marigold Wave₹2,750
The ICH Soft Lehariya Kota Doria Cotton Dupatta - Rose Pink₹2,310+336more dupattas, stoles & shawlsView on okhai.org →10. Sirimalle
Sirimalle sells sarees online.
Like SHRUS, most of its range is sarees (99% vs 95% at SHRUS), at a higher median price (₹3,200 vs ₹2,209).
Examples of what Sirimalle sells
11. Libas
Online retailer selling latest ethnic wear for women in India.
Like SHRUS, a large part of its range is sarees and kurtas & kurtis (40% vs 95% at SHRUS), at a lower median price (₹1,549 vs ₹2,209). Libas accepts cash on delivery (with conditions).
Examples of what Libas sells
Sarees
Dusty Rose Pink Sequin Embellished Chiffon Saree with Floral Border₹9,299
Orange Meenakari Banarasi Silk Blend Saree₹1,659
Rani Pink Meenakari Banarasi Silk Blend Saree₹1,759+5,477more sareesView on libas.in →
12. Ethnic Today
Online retailer specializing in ethnic fashion for women with latest designs, COD.
Like SHRUS, most of its range is sarees (100% vs 95% at SHRUS), at a lower median price (₹1,199 vs ₹2,209).
