The D2C Watch Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 1,134 stores that sell watches in some capacity, and 208,054 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C watches market overview
1 in every 64 Indian D2C stores on Shopify sells watches: 1,134 stores, 1.6% of the 72,203 we track. 397 of them (35%) are watches specialists, where watches is the largest product line or at least a quarter of the range. The other 737 sell watches next to something else, most often earrings (102), bracelets & bangles (77), necklaces & chains (76), rings (42).
The 83 specialist brands with measurable branded demand draw 473,641 branded searches a month between them, and the top 10 take 85% of that.
Activity in the last 90 days
Watch specialists listed 113,072 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist watches brand that launched something new, on average, added 449 products.
Examples of brands recently adding new products
Joker & Witch listed 319 new watches products in the last 90 days. Examples:
Timex India listed 276 new watches products in the last 90 days. Examples:
Sylvi Watches listed 21 new watches products in the last 90 days. Examples:
Top D2C brands selling watches in India
The ten most searched-for watches specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Jaipur Watch Company | Jaipur | 115,920 | 17 |
| 2 | Delhi Watch Company | Delhi | 98,840 | 18 |
| 3 | Joker & WitchBrands like Joker & Witch → | Bengaluru | 71,213 | 28 |
| 4 | Bangalore Watch Company | Bengaluru | 32,013 | 18 |
| 5 | Timex India | Noida | 27,253 | 46 |
| 6 | CARLINGTONBrands like CARLINGTON → | Kolkata | 13,720 | 2 |
| 7 | Shaw Watches | Delhi | 13,160 | |
| 8 | Sylvi WatchesBrands like Sylvi Watches → | Surat | 12,133 | 34 |
| 9 | Franklord Watches | Bhiwandi | 11,013 | 6 |
| 10 | Franklord | Bhiwandi | 6,440 | 2 |
Watch pricing in D2C India
The median price of watches is ₹2,799 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,499 and ₹9,978.
Brands that sell watches by price: under ₹1,000 · under ₹1,500 · under ₹2,000 · under ₹3,000 · under ₹5,000 · under ₹10,000.
Price by kind of watches
| Kind | Stores | Median price |
|---|---|---|
| Women's | 134 | ₹2,776 |
| Men's | 129 | ₹3,999 |
| Automatic and mechanical | 75 | ₹12,000 |
| Chronograph | 70 | ₹4,827 |
| Digital | 51 | ₹1,798 |
| Smartwatches | 19 | ₹3,000 |
Example products
Lower end, around ₹790
Around the median, ₹2,799
What Indian watches brands also sell
43% of watches specialists sell watches and nothing else. The rest carry at least one other line: sunglasses for 15% of them, bracelets & bangles for 14%.
Examples of what else watches brands sell
Joker & Witch also sells sunglasses. Examples:
Argos also sells bracelets & bangles. Examples:
Daniel Wellington also sells necklaces & chains. Examples:
More data on Indian watches brands
Geography
Delhi, Mumbai and Surat are home to the most watches sellers. Gujarat stands out: it has 18.6% of watches sellers against 10% of all stores.
| State | Watch sellers | % of watches sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 226 | 20.2% | 17.7% |
| Gujarat | 208 | 18.6% | 10% |
| Delhi | 144 | 12.9% | 13.9% |
| Karnataka | 74 | 6.6% | 7.9% |
| Rajasthan | 71 | 6.4% | 6.5% |
| Uttar Pradesh | 62 | 5.5% | 9% |
| Tamil Nadu | 57 | 5.1% | 6.8% |
| Haryana | 43 | 3.8% | 6.9% |
Cash on delivery
44.4% of watches sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among watches specialists it is 46.6%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| CARLINGTON | Yes | Payment Modes available- COD and Prepaid are both available | carlington.in/pages/faq-support |
| Yayavar Bags | Yes | In case of Cash On Delivery, you must provide us with a UPI-linked phone number or bank account details on care@yayavarbags.com | yayavarbags.com/pages/returns-exchange |
| Limelight Diamonds | Yes | Pay the difference via transfer/COD | limelightdiamonds.com/products/luxara-line-diamond-chain-bracelet |
| Sylvi Watches | Conditional | Cash on Delivery is a payment option where you can pay for your product in cash at the time of delivery, without any advance payment. | sylvi.in/pages/faqs |
| Skylona | Conditional | We offer free shipping on all orders across India, with Cash on Delivery (COD) also available. | skylonashop.in/policies/shipping-policy |
| Verilux | Conditional | 💵 Cash on Delivery Available•🚚 Free Shipping All Over India•↩️ Easy 7-Day Returns | veriluxhub.com/pages/shipping-delivery |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among watches sellers, with the same figure for all stores.
| App | Watch sellers | % of watches sellers | % of all stores |
|---|---|---|---|
| Judge.me | 478 | 42.3% | 45.7% |
| Shiprocket | 268 | 23.7% | 23.5% |
| Instafeed | 193 | 17.1% | 17.7% |
| Shiprocket Checkout (Fastrr) | 149 | 13.2% | 9.6% |
| Microsoft Clarity | 129 | 11.4% | 12% |
| GoKwik | 121 | 10.7% | 10.4% |
| Wigzo | 78 | 6.9% | 5% |
| Razorpay Magic Checkout | 72 | 6.4% | 6.1% |
| Whatmore | 52 | 4.6% | 4.2% |
| BUCKS Currency | 49 | 4.3% | 2.9% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these watches brands.
The biggest watches ranges belong to Timex India (3297 products), Temps (1790 products) and Daniel Klein (1472 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling watches" if its catalogue lists at least three live watches products, or a watches collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.