The D2C Watch Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,155 stores that sell watches in some capacity, and 208,450 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C watches market overview
1 in every 61 Indian D2C stores on Shopify sells watches: 1,155 stores, 1.6% of the 70,164 whose catalogues we read. 417 of them (36%) are watches specialists, where watches is the largest product line or at least a quarter of the range. The other 738 sell watches next to something else, most often earrings (95), necklaces & chains (71), bracelets & bangles (70), rings (41).
The 63 specialist brands with measurable branded demand draw 338,124 branded searches a month between them, and the top 10 take 88% of that.
Activity in the last 90 days
Watch specialists listed 89,541 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist watches brand that launched something new, on average, added 319 products.
Examples of brands recently adding new products
Jaipur Watch Company listed 26 new watches products in the last 90 days. Examples:
Joker & Witch listed 359 new watches products in the last 90 days. Examples:
Timex India listed 349 new watches products in the last 90 days. Examples:
Top D2C brands selling watches in India
The ten most searched-for watches specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Delhi Watch Company | Delhi | 74,573 | 18 |
| 2 | Jaipur Watch Company | Jaipur | 67,853 | 17 |
| 3 | Joker & Witch | Bengaluru | 63,560 | 28 |
| 4 | Timex India | 25,013 | 46 | |
| 5 | Bangalore Watch Company | Bengaluru | 22,400 | 18 |
| 6 | Sylvi Watches | Surat | 12,226 | 34 |
| 7 | Franklord Watches | Bhiwandi | 11,853 | 6 |
| 8 | CARLINGTON | Kolkata | 10,173 | 2 |
| 9 | GRAND SEIKO INDIA | Bengaluru | 4,386 | 12 |
| 10 | Shunya | Surat | 4,293 | 0 |
Watch pricing in D2C India
The median price of watches is ₹2,650 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,399 and ₹9,140.
Price by kind of watches
| Kind | Stores | Median price |
|---|---|---|
| Women's | 167 | ₹2,524 |
| Men's | 163 | ₹3,850 |
| Automatic and mechanical | 94 | ₹9,274 |
| Chronograph | 86 | ₹4,927 |
| Digital | 62 | ₹1,624 |
| Smartwatches | 24 | ₹3,248 |
Example products
Lower end, around ₹749
Around the median, ₹2,650
What Indian watches brands also sell
35% of watches specialists sell watches and nothing else. The rest carry at least one other line: bracelets & bangles for 15% of them, sunglasses for 15%.
Examples of what else watches brands sell
Joker & Witch also sells bracelets & bangles. Examples:
Roderico Giuliani also sells sunglasses. Examples:
SunSwag also sells perfume & fragrance. Examples:
More data on Indian watches brands
Geography
Delhi, Mumbai and Surat are home to the most watches sellers. Gujarat stands out: it has 17.8% of watches sellers against 9.9% of all stores.
| State | Watch sellers | % of watches sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 211 | 18.5% | 17.5% |
| Gujarat | 203 | 17.8% | 9.9% |
| Delhi | 155 | 13.6% | 13.8% |
| Karnataka | 81 | 7.1% | 7.9% |
| Rajasthan | 72 | 6.3% | 6.5% |
| Uttar Pradesh | 69 | 6.1% | 9.2% |
| Tamil Nadu | 58 | 5.1% | 6.6% |
| Haryana | 52 | 4.6% | 7% |
Cash on delivery
45.4% of watches sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among watches specialists it is 49.9%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Fully Filmy | Yes | For your online shopping experience to be safe and risk-free, we offer Cash on Delivery (COD) facility too. | / |
| Limelight Diamonds | Yes | Pay the difference via transfer/COD | /products/luxara-line-diamond-chain-bracelet |
| Swiss Military Audio | Yes | UPI VISA Mastercard RuPay Razorpay Snapmint EMI COD Net banking | / |
| Silvish | Conditional | Cash on Delivery is available on eligible orders. | /policies/shipping-policy |
| Womaniya | Conditional | Yes, Cash on delivery is available on all orders above ₹499, A COD fee of ₹50 is applied on all orders. | / |
| Pramogh | Conditional | We do not issue refunds for Cash on Delivery (COD) charges, typically ranging from ₹100 to ₹300, in case you decide to return a product. | /pages/return-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among watches sellers, with the same figure for all stores.
| App | Watch sellers | % of watches sellers | % of all stores |
|---|---|---|---|
| Judge.me | 491 | 42.5% | 46.1% |
| Shiprocket | 271 | 23.5% | 23.7% |
| Instafeed | 183 | 15.9% | 17.6% |
| Shiprocket Checkout (Fastrr) | 138 | 12% | 9.5% |
| Microsoft Clarity | 135 | 11.7% | 11.7% |
| GoKwik | 128 | 11.1% | 10.3% |
| Wigzo | 78 | 6.8% | 5.1% |
| Razorpay Magic Checkout | 68 | 5.9% | 6% |
| Whatmore | 57 | 4.9% | 4.2% |
| Dondy | 53 | 4.6% | 4.6% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these watches brands.
The biggest watches ranges belong to Timex India (3226 products), Daniel Klein (1471 products) and Giordano (1223 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling watches" if its catalogue lists at least three live watches products, or a watches collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.