The D2C Tea Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 780 stores that sell tea in some capacity, and 18,739 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: November 2026.
D2C tea market overview
1 in every 93 Indian D2C stores on Shopify sells tea: 780 stores, 1.1% of the 72,203 we track. 405 of them (52%) are tea specialists, where tea is the largest product line or at least a quarter of the range. The other 375 sell tea next to something else, most often grocery & staples (53), spices & masalas (31), vitamins & supplements (27), snacks (26).
The 161 specialist brands with measurable branded demand draw 336,964 branded searches a month between them, and the top 10 take 78% of that.
Activity in the last 90 days
Tea specialists listed 6,354 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist tea brand that launched something new, on average, added 37 products.
Examples of brands recently adding new products
Blue Tea listed 5 new tea products in the last 90 days. Examples:
Teabox listed 14 new tea products in the last 90 days. Examples:
Chai Point listed 11 new tea products in the last 90 days. Examples:
Top D2C brands selling tea in India
The ten most searched-for tea specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | OOTY | Coimbatore | 140,933 | |
| 2 | Blue TeaBrands like Blue Tea → | Noida | 39,666 | 30 |
| 3 | ChaayosBrands like Chaayos → | Delhi | 20,626 | 33 |
| 4 | TeaboxBrands like Teabox → | Siliguri | 16,893 | 52 |
| 5 | Oleaf | Mumbai | 12,040 | 1 |
| 6 | VAHDAMBrands like VAHDAM → | Delhi | 7,933 | 45 |
| 7 | Chai PointBrands like Chai Point → | Bengaluru | 7,466 | 41 |
| 8 | My Pahadi Dukan | Bahadurgarh | 5,506 | 37 |
| 9 | Namhya Foods | Delhi | 5,413 | 38 |
| 10 | Makaibari Tea | Kolkata | 4,573 | 6 |
Tea pricing in D2C India
The median price of tea is ₹349 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹239 and ₹499.
Price per 100 g
Where the store gives a pack weight (60% of products), the median price is ₹243 per 100 g, or about ₹243 for a 100 g pack. Half of stores' medians sit between ₹125 and ₹500 per 100 g.
Price by kind of tea
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Green tea | 204 | ₹340 | ₹304 |
| Herbal and tisanes | 151 | ₹350 | ₹398 |
| Black tea and CTC | 144 | ₹350 | ₹205 |
| Masala chai | 92 | ₹317 | ₹157 |
| Tea bags | 56 | ₹355 | ₹232 |
| Oolong and white | 52 | ₹550 | ₹807 |
| Matcha | 23 | ₹1,207 | ₹1,245 |
Example products
Lower end, around ₹63 per 100 g
Around the median, ₹243 per 100 g
Higher end, around ₹843 per 100 g
What Indian tea brands also sell
41% of tea specialists sell tea and nothing else. The rest carry at least one other line: drinks & beverages for 17% of them, gift hampers & boxes for 17%.
Examples of what else tea brands sell
Ripple Tea also sells drinks & beverages. Examples:
Teacurry also sells gift hampers & boxes. Examples:
TGL Co. also sells coffee. Examples:
More data on Indian tea brands
Geography
Delhi, Mumbai and Kolkata are home to the most tea sellers. West Bengal stands out: it has 10.9% of tea sellers against 3.1% of all stores.
| State | Tea sellers | % of tea sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 118 | 15.9% | 17.7% |
| Delhi | 92 | 12.4% | 13.9% |
| West Bengal | 81 | 10.9% | 3.1% |
| Uttar Pradesh | 64 | 8.6% | 9% |
| Haryana | 58 | 7.8% | 6.9% |
| Karnataka | 57 | 7.7% | 7.9% |
| Tamil Nadu | 56 | 7.6% | 6.8% |
| Gujarat | 39 | 5.3% | 10% |
Cash on delivery
33.5% of tea sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among tea specialists it is 31.9%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Chai Point | Yes | If You opted for Cash on Delivery: You will be entitled to cancel the order. | shop.chaipoint.com/pages/terms-conditions |
| Sancha Tea | Yes | At checkout, you can choose the Cash on Delivery mode of payment or pre pay your order on the payment gateway provided on the website. | sanchatea.com/pages/faq |
| Tea Trunk | Yes | We offer convenient payment methods, including Prepaid and Cash on Delivery (COD). | teatrunk.in/policies/shipping-policy |
| Oleaf | Conditional | Orders below ₹499, Cash on Delivery (COD) orders, and international orders may attract shipping charges, which will be shown at checkout. | oleafherbal.com/policies/shipping-policy |
| VAHDAM | Conditional | A nominal fee of INR 25 will be applied in addition to shipping charges of INR 50 on COD orders up to INR 599 | vahdam.in/pages/shipping-delivery |
| Teacurry | Conditional | Cash on Delivery (COD): An additional charge of INR 45 shall be levied exclusively on orders placed under the Cash on Delivery payment mode. | teacurry.com/policies/shipping-policy |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among tea sellers, with the same figure for all stores.
| App | Tea sellers | % of tea sellers | % of all stores |
|---|---|---|---|
| Judge.me | 433 | 55.5% | 45.7% |
| Shiprocket | 230 | 29.5% | 23.5% |
| Instafeed | 154 | 19.7% | 17.7% |
| Microsoft Clarity | 106 | 13.6% | 12% |
| GoKwik | 69 | 8.8% | 10.4% |
| Klaviyo | 58 | 7.4% | 4.3% |
| Razorpay Magic Checkout | 57 | 7.3% | 6.1% |
| Shiprocket Checkout (Fastrr) | 56 | 7.2% | 9.6% |
| Smile.io | 54 | 6.9% | 1.6% |
| Avada SEO | 50 | 6.4% | 4.1% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these tea brands.
The biggest tea ranges belong to The Secret of Tea (653 products), English Tea Store (625 products) and Teabox (567 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling tea" if its catalogue lists at least three live tea products, or a tea collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.