The D2C Tea Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 794 stores that sell tea in some capacity, and 18,461 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C tea market overview
1 in every 88 Indian D2C stores on Shopify sells tea: 794 stores, 1.1% of the 70,164 whose catalogues we read. 415 of them (52%) are tea specialists, where tea is the largest product line or at least a quarter of the range. The other 379 sell tea next to something else, most often grocery & staples (48), vitamins & supplements (34), spices & masalas (32), snacks (28).
The 132 specialist brands with measurable branded demand draw 189,789 branded searches a month between them, and the top 10 take 62% of that.
Activity in the last 90 days
Tea specialists listed 1,943 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist tea brand that launched something new, on average, added 12 products.
Examples of brands recently adding new products
Blue Tea listed 9 new tea products in the last 90 days. Examples:
Teabox listed 23 new tea products in the last 90 days. Examples:
Chai Point listed 11 new tea products in the last 90 days. Examples:
Top D2C brands selling tea in India
The ten most searched-for tea specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Blue Tea | Noida | 35,653 | 30 |
| 2 | Fitelo | Mohali | 22,960 | 12 |
| 3 | Teabox | Siliguri | 18,293 | 52 |
| 4 | Oleaf | Mumbai | 8,306 | 1 |
| 5 | Chai Point | Bengaluru | 7,653 | 41 |
| 6 | VAHDAM | Delhi | 6,906 | 45 |
| 7 | Namhya Foods | Delhi | 5,413 | 38 |
| 8 | Brooklane Tea Factory | Coonoor | 4,666 | 6 |
| 9 | HI TEA | Mumbai | 4,200 | 32 |
| 10 | Makaibari Tea | Kolkata | 3,733 | 6 |
Tea pricing in D2C India
The median price of tea is ₹350 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹240 and ₹499.
Price per 100 g
Where the store gives a pack weight (57% of products), the median price is ₹260 per 100 g, or about ₹260 for a 100 g pack. Half of stores' medians sit between ₹123 and ₹540 per 100 g.
Price by kind of tea
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Green tea | 253 | ₹350 | ₹316 |
| Herbal and tisanes | 174 | ₹364 | ₹408 |
| Black tea and CTC | 169 | ₹375 | ₹240 |
| Masala chai | 108 | ₹355 | ₹151 |
| Tea bags | 66 | ₹392 | ₹236 |
| Oolong and white | 58 | ₹555 | ₹807 |
| Matcha | 31 | ₹1,300 | ₹1,344 |
Example products
Lower end, around ₹61 per 100 g
Around the median, ₹260 per 100 g
Higher end, around ₹924 per 100 g
What Indian tea brands also sell
39% of tea specialists sell tea and nothing else. The rest carry at least one other line: gift hampers & boxes for 17% of them, vitamins & supplements for 17%.
Examples of what else tea brands sell
Tea Culture of the World also sells gift hampers & boxes. Examples:
VAHDAM also sells vitamins & supplements. Examples:
Ripple Tea also sells drinks & beverages. Examples:
More data on Indian tea brands
Geography
Delhi, Mumbai and Bengaluru are home to the most tea sellers. West Bengal stands out: it has 10.7% of tea sellers against 3.1% of all stores.
| State | Tea sellers | % of tea sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 120 | 15.7% | 17.5% |
| Delhi | 93 | 12.2% | 13.8% |
| West Bengal | 82 | 10.7% | 3.1% |
| Karnataka | 64 | 8.4% | 7.9% |
| Uttar Pradesh | 63 | 8.2% | 9.2% |
| Haryana | 60 | 7.8% | 7% |
| Tamil Nadu | 59 | 7.7% | 6.6% |
| Gujarat | 38 | 5% | 9.9% |
Cash on delivery
31.7% of tea sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among tea specialists it is 30.8%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Nutty Yogi | Yes | If you paid by Cash (Cash On Delivery), we will courier the refund cheque to you within three working days of the approval of your return. | /pages/returns-and-refund |
| Sancha Tea | Yes | At checkout, you can choose the Cash on Delivery mode of payment or pre pay your order on the payment gateway provided on the website. | /pages/faq |
| Ajanta Tea | Yes | Cash on Delivery (COD) (if available in your location) | /pages/faq |
| Oleaf | Conditional | Orders below ₹499, Cash on Delivery (COD) orders, and international orders may attract shipping charges, which will be shown at checkout. | /policies/shipping-policy |
| VAHDAM | Conditional | A nominal fee of INR 25 will be applied in addition to shipping charges of INR 50 on COD orders up to INR 599 | /pages/shipping-delivery |
| teacurry | Conditional | Cash on Delivery (COD): An additional charge of INR 45 shall be levied exclusively on orders placed under the Cash on Delivery payment mode. | /pages/worldwide-tea-shipping-and-delivery-policies |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among tea sellers, with the same figure for all stores.
| App | Tea sellers | % of tea sellers | % of all stores |
|---|---|---|---|
| Judge.me | 451 | 56.9% | 46.1% |
| Shiprocket | 243 | 30.6% | 23.7% |
| Instafeed | 158 | 19.9% | 17.6% |
| Microsoft Clarity | 110 | 13.9% | 11.7% |
| GoKwik | 73 | 9.2% | 10.3% |
| Shiprocket Checkout (Fastrr) | 61 | 7.7% | 9.5% |
| Klaviyo | 57 | 7.2% | 4.3% |
| Razorpay Magic Checkout | 52 | 6.6% | 6% |
| Mailchimp | 52 | 6.6% | 3% |
| Avada SEO | 49 | 6.2% | 4.2% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these tea brands.
The biggest tea ranges belong to The Secret of Tea (572 products), Teabox (567 products) and The Wellness Store (383 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling tea" if its catalogue lists at least three live tea products, or a tea collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.