The D2C Sunglasses Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 641 stores that sell sunglasses in some capacity, and 126,005 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: October 2026.
D2C sunglasses market overview
1 in every 113 Indian D2C stores on Shopify sells sunglasses: 641 stores, 0.9% of the 72,203 we track. 270 of them (42%) are sunglasses specialists, where sunglasses is the largest product line or at least a quarter of the range. The other 371 sell sunglasses next to something else, most often eyeglasses & frames (44), watches (41), jeans (27), earrings (26).
The 69 specialist brands with measurable branded demand draw 149,496 branded searches a month between them, and the top 10 take 75% of that.
Activity in the last 90 days
Sunglasses specialists listed 62,002 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist sunglasses brand that launched something new, on average, added 356 products.
Examples of brands recently adding new products
John Jacobs listed 11 new sunglasses products in the last 90 days. Examples:
OKNO listed 54 new sunglasses products in the last 90 days. Examples:
COCO LENI listed 138 new sunglasses products in the last 90 days. Examples:
Top D2C brands selling sunglasses in India
The ten most searched-for sunglasses specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Kesari | Mumbai | 32,013 | |
| 2 | John Jacobs | Delhi | 26,413 | 30 |
| 3 | Voyage EyewearBrands like Voyage Eyewear → | Delhi | 11,760 | 20 |
| 4 | OKNOBrands like OKNO → | Mumbai | 9,146 | 32 |
| 5 | RawbareBrands like Rawbare → | Mumbai | 7,373 | 25 |
| 6 | COCO LENI | Bardez | 6,720 | 14 |
| 7 | The June ShopBrands like The June Shop → | Kolkata | 6,346 | 33 |
| 8 | Rio Rabbit | Surat | 4,573 | 14 |
| 9 | Sunglassic® | Surat | 4,013 | 0 |
| 10 | Eyejack Eyewear | Delhi | 3,920 | 4 |
Sunglasses pricing in D2C India
The median price of sunglasses is ₹1,799 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹999 and ₹5,000.
Price by kind of sunglasses
| Kind | Stores | Median price |
|---|---|---|
| Round | 80 | ₹1,399 |
| Polarised | 75 | ₹1,499 |
| Aviators | 71 | ₹1,499 |
| Wayfarers | 70 | ₹1,800 |
| Cat-eye | 60 | ₹1,299 |
| Sports and wraparound | 49 | ₹1,399 |
| Clubmaster and browline | 18 | ₹6,410 |
Example products
Lower end, around ₹799
![Lucid | Havana and Golden Large Full Rim Square Sunglasses for Women [UV-protected]](https://cdn.shopify.com/s/files/1/0672/3682/3288/files/lucid-havana-and-golden-large-full-rim-square-sunglasses-for-women.jpg?v=1775614650)
Around the median, ₹1,799
What Indian sunglasses brands also sell
20% of sunglasses specialists sell sunglasses and nothing else. The rest carry at least one other line: eyeglasses & frames for 50% of them, photo frames for 16%.
Examples of what else sunglasses brands sell
John Jacobs also sells eyeglasses & frames. Examples:
The June Shop also sells photo frames. Examples:
Roderico Giuliani also sells watches. Examples:
More data on Indian sunglasses brands
Geography
Delhi, Mumbai and Surat are home to the most sunglasses sellers. Gujarat stands out: it has 20.1% of sunglasses sellers against 10% of all stores.
| State | Sunglasses sellers | % of sunglasses sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 146 | 23.1% | 17.7% |
| Gujarat | 127 | 20.1% | 10% |
| Delhi | 121 | 19.2% | 13.9% |
| Karnataka | 38 | 6% | 7.9% |
| Uttar Pradesh | 31 | 4.9% | 9% |
| Haryana | 28 | 4.4% | 6.9% |
| Rajasthan | 21 | 3.3% | 6.5% |
| West Bengal | 20 | 3.2% | 3.1% |
Cash on delivery
46.6% of sunglasses sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among sunglasses specialists it is 48.1%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Sunglassic® | Yes | Cash on Delivery order refunds will be done by Cheque. | sunglassic.in/pages/terms-of-use |
| Eyejack Eyewear | Yes | Lenses require prepaid payment • Frames & other products available with COD | eyejack.in/policies/shipping-policy |
| MARLIT®️ | Yes | Yes, you can order by the COD method. | marlit.in/products/street-fire-combo-crew-socks |
| John Jacobs | Conditional | Notwithstanding the above, refunds will not be issued for cash on delivery orders, whether made online or in stores. | johnjacobseyewear.com/pages/returns |
| Parkline Eyewear | Conditional | Cash on Delivery (COD): Available in select serviceable PIN codes. | parklineeyewear.com/policies/shipping-policy |
| GEM OPTICIANS | Conditional | Cash on delivery (COD) is available for select locations. | gemopticians.com/it/pages/faqs |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among sunglasses sellers, with the same figure for all stores.
| App | Sunglasses sellers | % of sunglasses sellers | % of all stores |
|---|---|---|---|
| Judge.me | 271 | 42.3% | 45.7% |
| Shiprocket | 171 | 26.7% | 23.5% |
| Instafeed | 110 | 17.2% | 17.7% |
| GoKwik | 87 | 13.6% | 10.4% |
| Shiprocket Checkout (Fastrr) | 78 | 12.2% | 9.6% |
| Microsoft Clarity | 75 | 11.7% | 12% |
| Wigzo | 44 | 6.9% | 5% |
| SendWILL | 33 | 5.1% | 4.7% |
| Razorpay Magic Checkout | 31 | 4.8% | 6.1% |
| Snapmint | 30 | 4.7% | 1.4% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these sunglasses brands.
The biggest sunglasses ranges belong to SS Enterprises (2481 products), lenskarttest (2349 products) and Opium Eyewear (1781 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling sunglasses" if its catalogue lists at least three live sunglasses products, or a sunglasses collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.