The D2C Sunglasses Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 621 stores that sell sunglasses in some capacity, and 112,507 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C sunglasses market overview
1 in every 113 Indian D2C stores on Shopify sells sunglasses: 621 stores, 0.9% of the 70,164 whose catalogues we read. 276 of them (44%) are sunglasses specialists, where sunglasses is the largest product line or at least a quarter of the range. The other 345 sell sunglasses next to something else, most often eyeglasses & frames (52), watches (34), earrings (24), t-shirts (22).
The 36 specialist brands with measurable branded demand draw 61,122 branded searches a month between them, and the top 10 take 84% of that.
Activity in the last 90 days
Sunglasses specialists listed 44,967 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist sunglasses brand that launched something new, on average, added 269 products.
Examples of brands recently adding new products
John Jacobs listed 44 new sunglasses products in the last 90 days. Examples:
OKNO listed 74 new sunglasses products in the last 90 days. Examples:
Rio Rabbit listed 62 new sunglasses products in the last 90 days. Examples:
Top D2C brands selling sunglasses in India
The ten most searched-for sunglasses specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | John Jacobs | Delhi | 25,200 | 30 |
| 2 | OKNO | Mumbai | 7,933 | 32 |
| 3 | Rio Rabbit | Surat | 4,293 | 14 |
| 4 | COCO LENI | Bardez | 4,106 | 14 |
| 5 | IDEE | Kolkata | 2,333 | 22 |
| 6 | MARLIT®️ | Delhi | 2,146 | 0 |
| 7 | Enrico Eyewear | Ahmedabad | 1,773 | 20 |
| 8 | Craycol | Mumbai | 1,306 | 2 |
| 9 | MacV | Mumbai | 1,120 | 21 |
| 10 | Framekart | Mumbai | 1,120 | 6 |
Sunglasses pricing in D2C India
The median price of sunglasses is ₹1,799 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹1,099 and ₹5,950.
Price by kind of sunglasses
| Kind | Stores | Median price |
|---|---|---|
| Round | 94 | ₹1,399 |
| Aviators | 90 | ₹1,499 |
| Wayfarers | 90 | ₹1,714 |
| Polarised | 89 | ₹1,499 |
| Cat-eye | 68 | ₹1,349 |
| Sports and wraparound | 64 | ₹1,499 |
| Clubmaster and browline | 21 | ₹11,376 |
Example products
Lower end, around ₹799
Around the median, ₹1,799
What Indian sunglasses brands also sell
16% of sunglasses specialists sell sunglasses and nothing else. The rest carry at least one other line: eyeglasses & frames for 53% of them, watches for 22%.
Examples of what else sunglasses brands sell
John Jacobs also sells eyeglasses & frames. Examples:
Vanderbilt New York also sells watches. Examples:
Rio Rabbit also sells perfume & fragrance. Examples:
More data on Indian sunglasses brands
Geography
Delhi, Surat and Mumbai are home to the most sunglasses sellers. Gujarat stands out: it has 21.3% of sunglasses sellers against 9.9% of all stores.
| State | Sunglasses sellers | % of sunglasses sellers | % of all stores |
|---|---|---|---|
| Gujarat | 130 | 21.3% | 9.9% |
| Delhi | 124 | 20.3% | 13.8% |
| Maharashtra | 118 | 19.3% | 17.5% |
| Karnataka | 35 | 5.7% | 7.9% |
| Uttar Pradesh | 32 | 5.2% | 9.2% |
| Haryana | 28 | 4.6% | 7% |
| Tamil Nadu | 24 | 3.9% | 6.6% |
| Rajasthan | 22 | 3.6% | 6.5% |
Cash on delivery
46.4% of sunglasses sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among sunglasses specialists it is 46.7%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| MARLIT®️ | Yes | Yes, you can order by the COD method. | /products/street-fire-combo-crew-socks |
| The June Shop | Yes | COD charges, if any, are not refundable. | /products/nori-insulated-lunch-jar |
| Eyejack Eyewear | Yes | Lenses require prepaid payment • Frames & other products available with COD | /policies/shipping-policy |
| GEM OPTICIANS | Conditional | Cash on delivery (COD) is available for select locations. | /it/pages/faqs |
| Offduty | Conditional | For Cash on Delivery (COD) orders, the order is confirmed at the time of placement. | /policies/shipping-policy |
| Banana Club | Conditional | COD is available for orders below INR 1999 on all serviceable pin codes. | /pages/faqs |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among sunglasses sellers, with the same figure for all stores.
| App | Sunglasses sellers | % of sunglasses sellers | % of all stores |
|---|---|---|---|
| Judge.me | 277 | 44.7% | 46.1% |
| Shiprocket | 176 | 28.4% | 23.7% |
| Instafeed | 113 | 18.2% | 17.6% |
| GoKwik | 86 | 13.9% | 10.3% |
| Shiprocket Checkout (Fastrr) | 82 | 13.2% | 9.5% |
| Microsoft Clarity | 80 | 12.9% | 11.7% |
| Wigzo | 44 | 7.1% | 5.1% |
| Dondy | 35 | 5.6% | 4.6% |
| SendWILL | 34 | 5.5% | 4.7% |
| Snapmint | 33 | 5.3% | 1.4% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these sunglasses brands.
The biggest sunglasses ranges belong to lenskarttest (2349 products), Sunglasses Deal (974 products) and John Jacobs (737 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling sunglasses" if its catalogue lists at least three live sunglasses products, or a sunglasses collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.