The D2C Spices Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 1,212 stores that sell spices in some capacity, and 21,633 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: October 2026.
D2C spices market overview
1 in every 60 Indian D2C stores on Shopify sells spices: 1,212 stores, 1.7% of the 72,203 we track. 455 of them (38%) are spices specialists, where spices is the largest product line or at least a quarter of the range. The other 757 sell spices next to something else, most often grocery & staples (195), dry fruits & nuts (71), snacks (60), pickles, sauces & condiments (48).
The 160 specialist brands with measurable branded demand draw 123,428 branded searches a month between them, and the top 10 take 45% of that.
Activity in the last 90 days
Spices specialists listed 3,633 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist spices brand that launched something new, on average, added 19 products.
Examples of brands recently adding new products
Zoff Foods listed 5 new spices products in the last 90 days. Examples:
Ella Foods listed 4 new spices products in the last 90 days. Examples:
Ahura Spices listed 6 new spices products in the last 90 days. Examples:
Top D2C brands selling spices in India
The ten most searched-for spices specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Organic TattvaBrands like Organic Tattva → | Greater Noida | 15,680 | 31 |
| 2 | JOLOCHIP | Gurugram | 9,800 | 6 |
| 3 | KIWI Kisan Window | Vikasnagar | 4,853 | 14 |
| 4 | Conscious Food | Mumbai | 4,106 | 31 |
| 5 | Food on Farm | Bapatla | 3,920 | 8 |
| 6 | Khari Baoli | Delhi | 3,733 | 9 |
| 7 | GirOrganic | Surat | 3,546 | 27 |
| 8 | Orika | Moga | 3,546 | 4 |
| 9 | Khetika | Navi Mumbai | 3,453 | 5 |
| 10 | Aachi | Chennai | 3,080 | 34 |
Spices pricing in D2C India
The median price of spices is ₹149 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹97 and ₹235.
Price per 100 g
Where the store gives a pack weight (69% of products), the median price is ₹100 per 100 g, or about ₹100 for a 100 g pack. Half of stores' medians sit between ₹72 and ₹150 per 100 g.
Price by kind of spices
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Masala blends | 243 | ₹138 | ₹110 |
| Whole spices | 242 | ₹131 | ₹100 |
| Chilli | 173 | ₹130 | ₹91 |
| Cardamom, saffron and cloves | 159 | ₹262 | ₹345 |
| Turmeric | 93 | ₹174 | ₹85 |
Example products
Lower end, around ₹52 per 100 g
Around the median, ₹100 per 100 g
Higher end, around ₹226 per 100 g
What Indian spices brands also sell
29% of spices specialists sell spices and nothing else. The rest carry at least one other line: grocery & staples for 31% of them, pickles, sauces & condiments for 26%.
Examples of what else spices brands sell
Conscious Food also sells grocery & staples. Examples:
Food on Farm also sells pickles, sauces & condiments. Examples:
Khari Baoli also sells dry fruits & nuts. Examples:
More data on Indian spices brands
Geography
Bengaluru, Delhi and Mumbai are home to the most spices sellers. Tamil Nadu stands out: it has 13.9% of spices sellers against 6.8% of all stores.
| State | Spices sellers | % of spices sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 198 | 16.8% | 17.7% |
| Tamil Nadu | 164 | 13.9% | 6.8% |
| Karnataka | 136 | 11.6% | 7.9% |
| Delhi | 102 | 8.7% | 13.9% |
| Gujarat | 89 | 7.6% | 10% |
| Telangana | 79 | 6.7% | 3.4% |
| Kerala | 68 | 5.8% | 3.7% |
| Uttar Pradesh | 67 | 5.7% | 9% |
Cash on delivery
27% of spices sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among spices specialists it is 25.3%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| KIWI Kisan Window | Yes | We also offer Cash on Delivery (COD) as a payment option . | kiwikisanwindow.com/pages/faq |
| Conscious Food | Yes | We offer credit card/debit card/net banking/UPI and COD. | consciousfood.com/pages/faqs |
| Bharat Masala | Yes | Cash on delivery is not a supported payment option. | bharatmasala.net/policies/shipping-policy |
| Food on Farm | Conditional | We accept all major payment methods including UPI (GPay, PhonePe, Paytm), credit/debit cards (Visa, Mastercard, RuPay), net banking, and Cash on Delivery (COD) for select locations. | foodonfarmpickles.com/products/munagaku-podi |
| Manpasand | Conditional | Cash on Delivery (COD) may be available for selected PIN codes and order values. | manpasandkart.com/pages/shipping-delivery |
| Nilgiri Marten | Conditional | Cash on Delivery available on select pin codes at checkout | nilgirimarten.com/products/kuttiyadi-coconut-oil |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among spices sellers, with the same figure for all stores.
| App | Spices sellers | % of spices sellers | % of all stores |
|---|---|---|---|
| Judge.me | 637 | 52.6% | 45.7% |
| Shiprocket | 300 | 24.8% | 23.5% |
| Instafeed | 187 | 15.4% | 17.7% |
| Microsoft Clarity | 135 | 11.1% | 12% |
| GoKwik | 96 | 7.9% | 10.4% |
| Shiprocket Checkout (Fastrr) | 77 | 6.4% | 9.6% |
| Razorpay Magic Checkout | 64 | 5.3% | 6.1% |
| Avada SEO | 62 | 5.1% | 4.1% |
| Klaviyo | 56 | 4.6% | 4.3% |
| Mailchimp | 56 | 4.6% | 3% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these spices brands.
The biggest spices ranges belong to Planet Spices (226 products), Goldiee (153 products) and Agriclub.in (142 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling spices" if its catalogue lists at least three live spices products, or a spices collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.