The D2C Spices Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 1,211 stores that sell spices in some capacity, and 20,721 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C spices market overview
1 in every 58 Indian D2C stores on Shopify sells spices: 1,211 stores, 1.7% of the 70,164 whose catalogues we read. 487 of them (40%) are spices specialists, where spices is the largest product line or at least a quarter of the range. The other 724 sell spices next to something else, most often grocery & staples (182), dry fruits & nuts (72), snacks (65), pickles, sauces & condiments (43).
The 150 specialist brands with measurable branded demand draw 128,650 branded searches a month between them, and the top 10 take 45% of that.
Activity in the last 90 days
Spices specialists listed 3,650 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist spices brand that launched something new, on average, added 17 products.
Examples of brands recently adding new products
Swetha Telugu Foods listed 4 new spices products in the last 90 days. Examples:
Zoff Foods listed 9 new spices products in the last 90 days. Examples:
Ella Foods listed 9 new spices products in the last 90 days. Examples:
Top D2C brands selling spices in India
The ten most searched-for spices specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Organic Tattva | Greater Noida | 14,653 | 31 |
| 2 | JOLOCHIP | Gurugram | 10,733 | 6 |
| 3 | KIWI Kisan Window | Vikasnagar | 5,040 | 14 |
| 4 | Brooklane Tea Factory | Coonoor | 4,666 | 6 |
| 5 | Namakwali | Dehradun | 4,386 | 7 |
| 6 | Khari Baoli | Delhi | 3,920 | 9 |
| 7 | GirOrganic | Surat | 3,826 | 27 |
| 8 | Aachi | Chennai | 3,733 | 34 |
| 9 | Marichi | Raipur | 3,733 | 0 |
| 10 | Conscious Food | Mumbai | 3,453 | 31 |
Spices pricing in D2C India
The median price of spices is ₹149 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹95 and ₹238.
Price per 100 g
Where the store gives a pack weight (67% of products), the median price is ₹99 per 100 g, or about ₹99 for a 100 g pack. Half of stores' medians sit between ₹75 and ₹149 per 100 g.
Price by kind of spices
| Kind | Stores | Median price | Median price per 100 g |
|---|---|---|---|
| Masala blends | 304 | ₹132 | ₹108 |
| Whole spices | 299 | ₹130 | ₹99 |
| Chilli | 225 | ₹134 | ₹92 |
| Cardamom, saffron and cloves | 195 | ₹262 | ₹322 |
| Turmeric | 105 | ₹180 | ₹90 |
Example products
Lower end, around ₹56 per 100 g
Around the median, ₹99 per 100 g
Higher end, around ₹222 per 100 g
What Indian spices brands also sell
27% of spices specialists sell spices and nothing else. The rest carry at least one other line: grocery & staples for 30% of them, pickles, sauces & condiments for 26%.
Examples of what else spices brands sell
Aachi also sells grocery & staples. Examples:
KIWI Kisan Window also sells pickles, sauces & condiments. Examples:
Khari Baoli also sells dry fruits & nuts. Examples:
More data on Indian spices brands
Geography
Bengaluru, Delhi and Mumbai are home to the most spices sellers. Tamil Nadu stands out: it has 14.7% of spices sellers against 6.6% of all stores.
| State | Spices sellers | % of spices sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 188 | 15.8% | 17.5% |
| Tamil Nadu | 174 | 14.7% | 6.6% |
| Karnataka | 134 | 11.3% | 7.9% |
| Delhi | 100 | 8.4% | 13.8% |
| Gujarat | 92 | 7.8% | 9.9% |
| Telangana | 81 | 6.8% | 3.4% |
| Kerala | 69 | 5.8% | 3.8% |
| Uttar Pradesh | 66 | 5.6% | 9.2% |
Cash on delivery
26.3% of spices sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among spices specialists it is 23.8%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Bharat Masala | Yes | Cash on delivery is not a supported payment option. | /policies/shipping-policy |
| Bhoj Masale | Yes | Repeated non-acceptance of COD shipments | /pages/shipping-policy-1 |
| Rasayanam | Yes | Cash on Delivery Works Too! | / |
| Nilgiri Marten | Conditional | Cash on Delivery available on select pin codes at checkout | /products/kuttiyadi-coconut-oil |
| Rajnigandha | Conditional | Currently we are offering COD only in select pin codes for COD. | /pages/shipping-policy |
| Kashmir Box | Conditional | Cash on Delivery orders within India are subject to a charge of Rs 49 for eligible pin codes. | /products/kashmiri-tilla-thread-embroidered-silk-phiran-set-mustard-green |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among spices sellers, with the same figure for all stores.
| App | Spices sellers | % of spices sellers | % of all stores |
|---|---|---|---|
| Judge.me | 643 | 53.1% | 46.1% |
| Shiprocket | 299 | 24.7% | 23.7% |
| Instafeed | 196 | 16.2% | 17.6% |
| Microsoft Clarity | 130 | 10.7% | 11.7% |
| GoKwik | 98 | 8.1% | 10.3% |
| Shiprocket Checkout (Fastrr) | 74 | 6.1% | 9.5% |
| Avada SEO | 65 | 5.4% | 4.2% |
| Razorpay Magic Checkout | 64 | 5.3% | 6% |
| Klaviyo | 60 | 5% | 4.3% |
| Mailchimp | 58 | 4.8% | 3% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these spices brands.
The biggest spices ranges belong to Quality Foods (829 products), Planet Spices (226 products) and Southern Super Market (154 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling spices" if its catalogue lists at least three live spices products, or a spices collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.