The D2C Socks Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 72,203 total live D2C Shopify stores operating in India. We found 616 stores that sell socks in some capacity, and 21,658 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from Merchant Data. You can use its API or web UI to get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: October 2026.
D2C socks market overview
1 in every 117 Indian D2C stores on Shopify sells socks: 616 stores, 0.9% of the 72,203 we track. 101 of them (16%) are socks specialists, where socks is the largest product line or at least a quarter of the range. The other 515 sell socks next to something else, most often t-shirts (87), tops (46), shirts (35), lingerie & innerwear (27).
The 41 specialist brands with measurable branded demand draw 58,693 branded searches a month between them, and the top 10 take 84% of that.
Activity in the last 90 days
Socks specialists listed 2,577 new products in the 90 days running up to this article's last update (22 October 2026). Any specialist socks brand that launched something new, on average, added 44 products.
Examples of brands recently adding new products
SocksXpress listed 36 new socks products in the last 90 days. Examples:
JUMP USA listed 8 new socks products in the last 90 days. Examples:
Hexafun listed 7 new socks products in the last 90 days. Examples:
Top D2C brands selling socks in India
The ten most searched-for socks specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Sockscarving®Brands like Sockscarving® → | Ahmedabad | 17,546 | 10 |
| 2 | Heelium | Pune | 11,760 | 19 |
| 3 | Bonjour SocksBrands like Bonjour Socks → | Greater Noida | 5,040 | 20 |
| 4 | SockSoho | Mohali | 3,640 | 52 |
| 5 | SocksXpress | Kanpur | 3,080 | 18 |
| 6 | Nickron | Jaipur | 2,426 | 4 |
| 7 | MARLIT®️ | Delhi | 2,333 | 0 |
| 8 | Urban Ethnics | Surat | 1,306 | 1 |
| 9 | Impetus Health | Vadodara | 1,120 | 7 |
| 10 | JUMP USA | Noida | 1,026 | 6 |
Socks pricing in D2C India
The median price of socks is ₹399 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹249 and ₹658.
Price a pair
Where the title states the pack size (50% of products), the median price is ₹166 a pair. Half of stores' medians sit between ₹100 and ₹284 a pair.
Price by kind of socks
| Kind | Stores | Median price | Median price a pair |
|---|---|---|---|
| Ankle and low-cut | 103 | ₹350 | ₹131 |
| Crew and calf length | 82 | ₹399 | ₹195 |
| No-show and loafer | 65 | ₹289 | ₹124 |
| Woollen and thermal | 31 | ₹320 | |
| Kids and babies | 16 | ₹379 | ₹100 |
Example products
Lower end, around ₹83 a pair
Around the median, ₹166 a pair
Higher end, around ₹488 a pair
What Indian socks brands also sell
34% of socks specialists sell socks and nothing else. The rest carry at least one other line: kids' clothing for 19% of them, t-shirts for 17%.
Examples of what else socks brands sell
Bonjour Socks also sells t-shirts. Examples:
SocksXpress also sells caps & hats. Examples:
More data on Indian socks brands
Geography
Delhi, Mumbai and Bengaluru are home to the most socks sellers. Kerala stands out: it has 5.3% of socks sellers against 3.7% of all stores.
| State | Socks sellers | % of socks sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 111 | 18.5% | 17.7% |
| Delhi | 101 | 16.8% | 13.9% |
| Gujarat | 56 | 9.3% | 10% |
| Karnataka | 52 | 8.7% | 7.9% |
| Uttar Pradesh | 50 | 8.3% | 9% |
| Haryana | 44 | 7.3% | 6.9% |
| Tamil Nadu | 36 | 6% | 6.8% |
| Kerala | 32 | 5.3% | 3.7% |
Cash on delivery
57% of socks sellers offer cash on delivery (always or with conditions), against 40.6% of all stores. Among socks specialists it is 57.4%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| Heelium | Yes | However, the amount is subject to change and COD availability depends on the pin code provided by you. | heelium.in/pages/faqs |
| SockSoho | Yes | Apart from that, cash on delivery (COD) is also available. | socksoho.com/pages/terms-conditions |
| MARLIT®️ | Yes | Yes, you can order by the COD method. | marlit.in/products/street-fire-combo-crew-socks |
| Bonjour Socks | Conditional | Shipping and COD charges are non-refundable . | bonjourretail.com/pages/return-refund-policy |
| Nickron | Conditional | For areas where COD is not serviceable, we offer a Partial COD (PPCOD) option - so you can still place your order with ease. | nickronindia.com/pages/shipping-information |
| JUMP USA | Conditional | The pin code provided for Cash on Delivery should be in JUMP USA’s serviceable area. | jumpusa.in/pages/shipping-delivery |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among socks sellers, with the same figure for all stores.
| App | Socks sellers | % of socks sellers | % of all stores |
|---|---|---|---|
| Judge.me | 350 | 56.9% | 45.7% |
| Shiprocket | 211 | 34.3% | 23.5% |
| Instafeed | 127 | 20.7% | 17.7% |
| GoKwik | 123 | 20% | 10.4% |
| Microsoft Clarity | 120 | 19.5% | 12% |
| Shiprocket Checkout (Fastrr) | 67 | 10.9% | 9.6% |
| Return Prime | 60 | 9.8% | 1.6% |
| Kiwi Size Chart | 51 | 8.3% | 2.9% |
| Klaviyo | 50 | 8.1% | 4.3% |
| Wigzo | 50 | 8.1% | 5% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these socks brands.
The biggest socks ranges belong to Dynamocks (629 products), Bonjour Socks (492 products) and Next2Skin (482 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling socks" if its catalogue lists at least three live socks products, or a socks collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 22 October 2026. All of the data in this report is accessible via Merchant Data's API or web UI, learn more here.