The D2C Socks Market in India: Size, Top Brands, Pricing, & More
This is an analysis using a dataset of 82,881 total live D2C Shopify stores operating in India, 70,164 of which have a product catalogue we could read. We found 586 stores that sell socks in some capacity, and 21,733 total live products.
In this research, we walk through the market size, some brands in this niche, pricing info, and more.
All of the data here comes from the Merchant Data API. You can use it to programmatically get 30+ data points on Indian D2C brands: products & pricing, contact information, tech stack, and more.
Last updated: September 2026.
D2C socks market overview
1 in every 120 Indian D2C stores on Shopify sells socks: 586 stores, 0.8% of the 70,164 whose catalogues we read. 99 of them (17%) are socks specialists, where socks is the largest product line or at least a quarter of the range. The other 487 sell socks next to something else, most often t-shirts (91), shirts (32), tops (32), kids' clothing (23).
The 33 specialist brands with measurable branded demand draw 56,171 branded searches a month between them, and the top 10 take 88% of that.
Activity in the last 90 days
Socks specialists listed 3,075 new products in the 90 days running up to this article's last update (11 September 2026). Any specialist socks brand that launched something new, on average, added 53 products.
Examples of brands recently adding new products
Hexafun listed 27 new socks products in the last 90 days. Examples:
SockSoho listed 19 new socks products in the last 90 days. Examples:
SocksXpress listed 52 new socks products in the last 90 days. Examples:
Top D2C brands selling socks in India
The ten most searched-for socks specialists on Shopify, ranked by branded searches a month in India.
| # | Brand | HQ city | Branded searches / month | Ahrefs DR |
|---|---|---|---|---|
| 1 | Sockscarving® | Ahmedabad | 14,186 | 10 |
| 2 | Heelium | Pune | 10,453 | 19 |
| 3 | Hexafun | Delhi | 8,026 | 6 |
| 4 | Bonjour Socks | Greater Noida | 3,826 | 20 |
| 5 | SockSoho | Mohali | 3,453 | 52 |
| 6 | SocksXpress | Kanpur | 2,706 | 18 |
| 7 | Nickron | Jaipur | 2,520 | 4 |
| 8 | MARLIT®️ | Delhi | 2,146 | 0 |
| 9 | Urban Ethnics | Surat | 1,306 | 1 |
| 10 | JUMP USA | Noida | 746 | 6 |
Socks pricing in D2C India
The median price of socks is ₹399 a product, counting each store once and taking the lowest price each product is listed at. Half of stores' median prices sit between ₹249 and ₹699.
Price a pair
Where the title states the pack size (43% of products), the median price is ₹171 a pair. Half of stores' medians sit between ₹106 and ₹299 a pair.
Price by kind of socks
| Kind | Stores | Median price | Median price a pair |
|---|---|---|---|
| Ankle and low-cut | 125 | ₹370 | ₹124 |
| Crew and calf length | 102 | ₹400 | ₹189 |
| No-show and loafer | 81 | ₹299 | ₹123 |
| Woollen and thermal | 36 | ₹334 | |
| Knee-high and thigh-high | 17 | ₹412 | |
| Kids and babies | 17 | ₹436 | ₹109 |
Example products
Lower end, around ₹80 a pair
Around the median, ₹171 a pair
Higher end, around ₹546 a pair
What Indian socks brands also sell
29% of socks specialists sell socks and nothing else. The rest carry at least one other line: t-shirts for 19% of them, kids' clothing for 16%.
Examples of what else socks brands sell
Bonjour Socks also sells t-shirts. Examples:
JUMP USA also sells activewear. Examples:
More data on Indian socks brands
Geography
Delhi, Mumbai and Bengaluru are home to the most socks sellers. Kerala stands out: it has 5.8% of socks sellers against 3.8% of all stores.
| State | Socks sellers | % of socks sellers | % of all stores |
|---|---|---|---|
| Maharashtra | 104 | 18.2% | 17.5% |
| Delhi | 87 | 15.2% | 13.8% |
| Gujarat | 53 | 9.2% | 9.9% |
| Uttar Pradesh | 52 | 9.1% | 9.2% |
| Karnataka | 52 | 9.1% | 7.9% |
| Haryana | 40 | 7% | 7% |
| Tamil Nadu | 37 | 6.5% | 6.6% |
| Kerala | 33 | 5.8% | 3.8% |
Cash on delivery
56.8% of socks sellers offer cash on delivery (always or with conditions), against 39.8% of all stores. Among socks specialists it is 55.6%.
| Brand | COD | What the store says | Source |
|---|---|---|---|
| MARLIT®️ | Yes | Yes, you can order by the COD method. | /products/street-fire-combo-crew-socks |
| Urban Ethnics | Yes | COD (Cash on Delivery) is available with applicable handling fees (if any) | /policies/shipping-policy |
| Bonkers Corner | Yes | COD available + prepaid savings | /products/hot-wheels-iconic-red-cap |
| Bonjour Socks | Conditional | Shipping and COD charges are non-refundable . | /pages/return-refund-policy |
| Nickron | Conditional | For areas where COD is not serviceable, we offer a Partial COD (PPCOD) option - so you can still place your order with ease. | /pages/shipping-information |
| Campus Shoes | Conditional | We reserve the right to cancel COD orders if delivery to your area is not serviceable, or in case of stock unavailability or in case of any operational constraint. | /pages/terms-conditions |
How Indian D2C brands handle cash on delivery: the full report
Shopify apps
The most installed apps among socks sellers, with the same figure for all stores.
| App | Socks sellers | % of socks sellers | % of all stores |
|---|---|---|---|
| Judge.me | 329 | 56.2% | 46.1% |
| Shiprocket | 206 | 35.2% | 23.7% |
| GoKwik | 119 | 20.3% | 10.3% |
| Instafeed | 118 | 20.2% | 17.6% |
| Microsoft Clarity | 114 | 19.5% | 11.7% |
| Shiprocket Checkout (Fastrr) | 63 | 10.8% | 9.5% |
| Return Prime | 56 | 9.6% | 1.6% |
| Wigzo | 51 | 8.7% | 5.1% |
| Razorpay Magic Checkout | 47 | 8% | 6% |
| Kiwi Size Chart | 45 | 7.7% | 2.8% |
Catalogue size
Here's the breakdown of the "catalogue depth" among these socks brands.
The biggest socks ranges belong to Dynamocks (629 products), Bonjour Socks (491 products) and Cotstyle (480 products).
Methodology
For this report, we used confirmed live Shopify stores only. We considered that a store counts as "selling socks" if its catalogue lists at least three live socks products, or a socks collection with at least three products. We only took pricing from stores that price in rupees. The last article update was 11 September 2026. All of the data in this report is accessible via Merchant Data API, learn more here.